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Web Form Design [Kindle Edition]

Luke Wroblewski
4.4 out of 5 stars  See all reviews (42 customer reviews)

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Book Description

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.



Editorial Reviews

Review

Luke shares his secrets in this book, which should be required reading for every graphic designer, project manager, interaction designer, or usability researcher who might ever work on a Web form. Web Form Design is that rare book capable of transforming the way an entire field does its business. --Communication Arts

Luke Wroblewski has written one of the best books on user experience and web usability that I have read for some time. It deserves a place on every user experience or web designer's bookshelf. --The Designer's Review of Books

I highly recommend this book for both new and veteran web designers. It will help you to think more strategically about web forms, which will make them more successful. Your clients and their customers will benefit from your newfound knowledge and you'll feel like a genius. --Viget Labs

About the Author

Luke Wroblewski is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: Functioning Form. He is also a frequent presenter on topics related to Web startegy and design and a former member of the board of directors of the Interaction Design Association. Previously, Luke was the Lead Interface Designer of eBay Inc.'s platform team. At eBay, he led the strategic and interaction of new consumer products (including Kijiji and eBay Express) and internal tools and processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.

Product Details

  • File Size: 4991 KB
  • Print Length: 226 pages
  • Publisher: Rosenfeld Media; 1 edition (March 11, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004VFUP2I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #109,711 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
55 of 61 people found the following review helpful
Format:Paperback
The book is almost exclusively focussed on forms on public websites, such as eCommerce or social networking sites. As a result, the studies cited and undertaken by Wroblewski investigate how users interact with forms they are not accustomed to.

In other words, the goal of the book is to optimize forms for novices, not necessarily for proficient users. In itself, this goal is laudable, however, it ought to have been made explicit. As things stand, it is uncertain if all or which parts of the advice applies to forms whose users interact with them regularly and know them well.

By the standard of this book, complex forms are a mistake. And this may well be true for public facing sites. The situation is different for in-house applications that incidentally have a browser-based user interface. On these, unfortunately, the book remains silent.

I'd like to have seen a discussion of interactive controls beyond the native HTML text fields, drop downs, check and radio boxes. I'd like to have read how to make the best of fluid or elastic page layouts, as it is, all examples assume fixed-width layouts. A chapter on the construction of forms using semantic HTML and CSS wouldn't have been out of place either.

What's missing most of all is an extended case study that goes through all the stages of designing a realistically complex form.

After all this criticism, I'd like to point out that what is there in the book is very solid. As things stand, though, there remains much to be said.
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34 of 37 people found the following review helpful
5.0 out of 5 stars This is your air cover - now just call it in! June 12, 2008
Format:Paperback
The scene is all too familiar. You're presenting wireframes of the registration process for a new web application when the discussion veers down a dark alley. The sky has turned the color of black ink, and you can smell sulfur in the air as one team member after another debates the alignment of form labels. Before you can toss up a quick Hail Mary, marketing says that the opt-in for marketing solicitations has to be defaulted to yes, and you can feel your soul sucked out of your body through your nose as a simple one hour meeting turns into a 3 hour discussion over the pro's and cons of inline validation while your stomach grumbles because you just missed. I have heard this war story many times from many interaction designers and information architects, with little variation except in the details. What we need is air cover in this battle to design better forms. Now, it's here.

"Forms Suck!"

And so Luke Wroblewski begins his new book on web form design with a canon shot across the bow, providing just the air cover and ammunition interaction designers need; and every review, including this one, is going to begin with a first impression of the book.

Mine was: Boffo.
(bof·fo (bf) Slang, adj.: Extremely successful; great.)

Wroblewski opens "Web Form Design" with an exploration, from a strategic perspective, of why users interact with forms. News flash: It's not because we like to. It may seem obvious, but the truth is, interaction designers need to confront the truth that a user's goal is to get to some successful outcome on the other side of a form - as quickly and painlessly as possible. We want our iPhone, tax return, or account with Facebook. We don't want to fill out forms.

"Forms suck.
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18 of 19 people found the following review helpful
3.0 out of 5 stars A Great Place to Jump In July 20, 2008
Format:Paperback
Wroblewski's book does a great job of presenting possible patterns and then weighing their pros and cons. However, some of the reasoning behind the decisions are subjective or based solely off anecdotal evidence. It's usually pretty easy to spot when Wroblewski uses this method of argument, and it doesn't necessarily mean his conclusion is wrong. Just be aware that sometimes you won't have a definitive, defensible position which you otherwise will get out of most parts of his book.

For example, an eye tracking study found that fewer mistakes were made when presenting mutually exclusive form groups as horizontal tabs. Wroblewski still recommended vertical tabs and used studies that were not cited as the basis for his recommendation. There are numerous places in the books where studies are referenced but not cited. This is very disappointing to me as I cannot reference the study for context and methodology.

I read this book cover-to-cover and I will continue to use it as a reference. It has clear and insightful observations accompanied by eye-tracking studies, some user testing, and a healthy dose of experience. It's a great companion when making recommendations to a client, superiors, designers, developers, or anyone else.

This book is great for people new to the field or people in juxtaposed fields such as developers, designers, and QA personnel.

I recommend this book.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Just what we have been craving August 2, 2008
Format:Paperback
There's a pretty good chance that you will fill out a form today... and tomorrow... and the next day.

Forms are everywhere you look-we rely on them for nearly everything from searching for information to ordering some goods to balancing your checkbook. As anybody who has encountered a poorly-designed form can attest, when forms are confusing or difficult to use they have the power to bring everything else down with them. A truly evil form can send your world spiraling out of control into a cycle of horror and dismay.

Obviously, good form design skills are critical-they could spell the difference between running your website like the RMS Queen Elizabeth II and running it like the Titanic. Until recently, there was no standard guide to help web designers through the treacherous swamps of form design. In May 2008, Luke Wroblewski let loose his Web Form Design: Filling in the Blanks, the book that might be just what we have been craving.

From cover to cover, Web Form Design is an easy read with ample pictures that clearly illustrate its concepts. Concrete examples are demonstrated that address many different aspects of form design. Additionally, this book isn't filled with pages upon pages of dry writing, each chapter is an ocean of knowledge that gets right down to business and thrusts the facts of research straight in front of your eyeballs. Throughout the book, Mr. Wroblewski presents the results of a solid foundation of usability testing so that your design decisions can be based on actual results instead of personal preference. Finally, each chapter ends with a summary overview of the main points-definitely a helpful feature that augments the learning process.
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent, research-based techniques
And "research-based" doesn't mean "clunky." Luke's writing is clear, elegant, and easy to follow—just like the forms you'll design by following his advice. Read more
Published 1 month ago by C. Tyllick
5.0 out of 5 stars Incredibly useful! Highly recommended to anyone dealing with UX / UI...
The book is easy to read and organized around common UI elements.
It will teach you how to evaluate and design web forms.
Published 4 months ago by Eytan Shleizer
5.0 out of 5 stars A must for every UX/UI designer
This is a staple that belongs in the professional library of anyone who creates web sites and/or web applications containing forms. Read more
Published 5 months ago by marathanna
4.0 out of 5 stars Good read
Good read with enough details to keep you interested and educated. Nice to have around. Great tech read on the train.
Published 5 months ago by Eugene Mack
5.0 out of 5 stars Excellent Resource
If conversion is a key success metric, then it pays to understand and apply the design principles as it pertains to form design.
Published 7 months ago by E. Uy
5.0 out of 5 stars A classic
I don't have anything much to add. This book is simply an absolute must-have for anyone into User Experience design.
Published 13 months ago by Carien
5.0 out of 5 stars Bible of Web Form Design
If you're responsible for creating web experiences, this is a must-have reference. I must reference this book at least once a month, if not more. Read more
Published 14 months ago by C. Konfrst
5.0 out of 5 stars Your Personal Forms UX Expert - Succinct and Worth Buying
I've had the privilege of getting small group instruction direct from Luke. And although that was amazing (thank you, @AdamtheIA! Read more
Published 15 months ago by Susan Price
5.0 out of 5 stars Web Designer Gift
Purchased for someone else; he is very satisfied :) He is a web designer and this book was on his wish list :)
Published 15 months ago by Marmalade
5.0 out of 5 stars An excellent, actually useful interaction design book
I've read a number of interaction design books, but they usually befall the same fate: sitting on the shelf after having read them, with whatever knowledge they've imparted... Read more
Published on February 5, 2012 by Yeroc
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More About the Author

LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently the CEO and co-founder of Input Factory Inc.

Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur-in-residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of three popular Web design books (Mobile First, Web Form Design & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association (IxDA).

Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.



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