Web Hosting [Paperback]

Carl Burnham (Author)

Book Description

Publication Date: October 2, 2001 | ISBN-10: 0072132795 | ISBN-13: 978-0072132793

This text focuses on the key essentials that a Web host and those who work for that Web host must have to gain and keep the competitive edge. It covers key essentials involving people skills, marketing dynamics, and specialization. As well as addressing a range of services from security and support to outsourcing speciality services, the book covers different types of Web hosts and how to implement the technology needed to offer customers a high quality of service. Blueprints outline the various ways in which Web hosts can structure their technology and services.

Editorial Reviews

From the Author

Web hosts need to assume the role of a frontline consultant, to offer insights and core solutions that "significantly add to a business's existing processes", according to Carl Burnham, author of WEB HOSTING, A Complete Strategy. "Web hosts that focus on how their customer's business operates, are able to speak their language, avoid "technospeak", and be more responsive to customer support needs will thrive," Burnham says.

Some of the value-added Web services in hottest demand that are highlighted in the book include: performance monitoring streaming media services content distribution security load balancing managed hosting

"Web hosts that market on price, and not these critical value-added services will not survive. As more brick-and-mortar businesses now venture online, opportunities for web hosts to capture new markets continue to arise. Existing web sites with basic brochure-type content are seeking to add e-commerce capabilities."

Besides providing essential strategies for IT professionals interested in web hosting, it also gives valuable insights to businesses. The business professional can learn about the different types of web hosts, how to improve their own customer service, and how a business can decide among hosting plans available to outsource to that will provide the most significant advantages for their type of operations.

From the Back Cover

A complete strategy for delivering high-quality Web hosting services

Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.

This resource will help you:

• Learn the different types of Web hosting plans--shared, dedicated, co-located, ASP, MSP, and more
• Get insight into successful Web marketing strategies
• Understand the technology required to ensure quality service
• Identify and decide upon a standard range of services
• Enhance network performance through use of monitoring tools
• Secure your infrastructure--prevent viruses, worms, and other attacks
• Manage a data center and discover ways to outsource services
• Gain a competitive edge in an expanding Web hosting market

See all Editorial Reviews

Product Details

• Paperback: 416 pages
• Publisher: McGraw-Hill/OsborneMedia (October 2, 2001)
• Language: English
• ISBN-10: 0072132795
• ISBN-13: 978-0072132793
• Product Dimensions: 9.2 x 7.5 x 0.9 inches
• Shipping Weight: 1.9 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #749,206 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars An essential book for web hosters and businesses, March 27, 2002

By 

R. Sanders (California) - See all my reviews

This review is from: Web Hosting (Paperback)

This is a a great book for web hosts and businesses alike that are wanting to resell services or find the type of web hosts best for their business. A practical guide to learning about all the types of web hosts out there, filled with key resources and tips for deciding on a web hosting specialty, improving customer service, and developing business partnerships. Covers many types of technologies, PHP, ASP, JSP, and include security and provider considerations. Alot of material is covered here, all very useful.

12 of 15 people found the following review helpful:

1.0 out of 5 stars Wouldn't Recommend, February 22, 2003

By 

"smkndrkn" (Manchester, NH) - See all my reviews

This review is from: Web Hosting (Paperback)

I purchased this book because I am starting a web hosting company. I already knew a lot of what I needed to know but wanted a book to guide me through some of the more "hairy" pieces of this business. Instead what I got was a broad overview.

I may keep it around to show my family what I'm doing but I certainly won't be using it to help me with my business.

I certainly would not call it "A complete strategy" as is stated on the cover.

9 of 11 people found the following review helpful:

5.0 out of 5 stars excellant coverage of web hosting for IT and businesses, April 2, 2002

By 

Steve Williams (Newark,NJ) - See all my reviews

This review is from: Web Hosting (Paperback)

This book covers alot of territory, from covering the many types of web hosts, to infrastructure and security considerations (including example policies and procedures), domain registrars, to enhancing customer service and support, developing hosting partnerships, to becoming a reseller. I especially liked the comparison of different technologies, in an easy to understand way. For businesses, it provides an indepth coverage of the market, types of technologies (ASP, JSP, PHP, etc.) and how to decide on the type of web host(s) that will best meet their business goals. Is filled with online references, and a handy appendix section. Recommend highly as a resource guide for IT consultants, web host newbies and professionals, and businesses.