Web Marketing Cookbook [Paperback]

Janice M. King (Author), Paul Knight (Author), James H. Mason (Author)

Book Description

Publication Date: March 14, 1997 | ISBN-10: 0471179116 | ISBN-13: 978-0471179115

Marketing guidelines and templates that allow any-size company to market over the Web

This book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.

Editorial Reviews

Amazon.com Review

The Web Marketing Cookbook lives up to its name with easy-to-navigate Web site recipes. This excellent reference guide will help first-time Internet developers create winning Web sites. The book gives technical and marketing information for dozens of Web site templates, including price/parts lists, what's new pages, and event registration forms. One of the book's greatest strengths is its explanation of how to make your Web site a vehicle for your business goals. For example, to promote new products to existing customers, the book suggests linking another part of your Web site to your press release page. The Web Marketing Cookbook's question-and-answer style of organization makes it easy to find and digest technical and marketing information. Quick-glance charts give examples of several types of business Web sites and the included CD-ROM contains dozens of ready-to-use Web page templates, image files, and utility programs.

From the Publisher

This book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.

See all Editorial Reviews

Product Details

• Paperback: 410 pages
• Publisher: Wiley (March 14, 1997)
• Language: English
• ISBN-10: 0471179116
• ISBN-13: 978-0471179115
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,406,355 in Books (See Top 100 in Books)

More About the Author

Known as a top high-tech copywriter, Janice King serves leading technology companies across the globe such as Cisco Systems, Nokia, Hewlett-Packard, SBC/Ameritech, Sprint, Texas Instruments, and Philips Medical Systems. Clients rely on her award-winning copywriting expertise for projects such as white papers, case studies, magazine articles, product brochures, press backgrounders, and trade show materials.

Janice shares her knowledge and experience in the definitive book on copywriting for technology products: "Copywriting That Sells High Tech" available on Amazon. To learn more, visit the book's companion Web site: www.writinghightech.com.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Be on the net before you know it, May 27, 1999

By 

Jan (Norway) - See all my reviews

This review is from: Web Marketing Cookbook (Paperback)

If you want to establish your web presence fast, this is a very handy book. The CD-ROM gives you all the templates you need, and covers almoust any kind of business. This is not a book on how to make a killer site, but it covers the basic marketing skills to attract clients on the net. I learned a lot in how to revise my own website.