Web Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)

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Editorial Reviews

Product Description

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

• Understand online marketing essentials
• Prepare an online business plan
• Design the look and feel of your site
• Create a concept, develop content, and make it accessible
• Know the key components of an online store
• Use buzzing, e-mailing, and other advertising tactics
• Make your site search engine friendly
• Handle Web transactions with ease
• Stay out of legal trouble
• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

From the Back Cover

Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars

See all Editorial Reviews

Product Details

• Paperback: 408 pages
• Publisher: For Dummies (January 10, 2007)
• Language: English
• ISBN-10: 0470049820
• ISBN-13: 978-0470049822
• Product Dimensions: 9.2 x 7.3 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #241,922 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #53 in	Books > Business & Investing > Marketing & Sales > Marketing > Direct
  #72 in	Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
  #74 in	Books > Computers & Internet > Business & Culture > E-Commerce

Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

4.0 out of 5 stars Excellent Overview of Internet Marketing, August 17, 2007

By	Thomas C. O'Malley (Oshawa, Ontario) - See all my reviews (REAL NAME)

Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.

This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.

When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.

In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.

9 of 10 people found the following review helpful:

5.0 out of 5 stars A must have if you own a web site, March 28, 2008

By	Lloyd Metcalf "www.MaineTackle.com" (Buxton, ME) - See all my reviews (REAL NAME)

As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.

3 of 3 people found the following review helpful:

3.0 out of 5 stars Great intro material, but lacks depth, January 18, 2009

By	Jeremy J. Baker "Jeremy Baker" (Omaha, Ne. USA) - See all my reviews (REAL NAME)

This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.

If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.

All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.