Web Marketing For Dummies (For Dummies (Computers)) [Paperback]

Jan Zimmerman (Author)

Book Description

Publication Date: January 10, 2007 | ISBN-10: 0470049820 | ISBN-13: 978-0470049822 | Edition: 3

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

• Understand online marketing essentials
• Prepare an online business plan
• Design the look and feel of your site
• Create a concept, develop content, and make it accessible
• Know the key components of an online store
• Use buzzing, e-mailing, and other advertising tactics
• Make your site search engine friendly
• Handle Web transactions with ease
• Stay out of legal trouble
• Wow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Editorial Reviews

From the Back Cover

Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budget

Discover how to

• Make your site search engine friendly
• Close a sale on your site
• Drive traffic to your site
• Create an online marketing plan
• Take advantage of guerilla marketing
• Maximize your marketing dollars

About the Author

Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

Product Details

• Paperback: 408 pages
• Publisher: For Dummies; 3 edition (January 10, 2007)
• Language: English
• ISBN-10: 0470049820
• ISBN-13: 978-0470049822
• Product Dimensions: 9.2 x 7.3 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #935,284 in Books (See Top 100 in Books)

More About the Author

Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), just released in its third edition, and co-author of Social Media Marketing All-in-One for Dummies, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future (Pandora Press), The Technological Woman (Praeger); and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press).

The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.

The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.