Web Marketing For Dummies [Paperback]

Jan Zimmerman (Author)

Book Description

Publication Date: December 10, 2008 | ISBN-10: 0470371811 | ISBN-13: 978-0470371817 | Edition: 2

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.

In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:

• Craft an online marketing plan, set site goals, and define your market
• Uncover what makes an effective online storefront and what your site must offer to encourage shoppers
• Use e-mail marketing effectively and spread the word via e-newsletters
• Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies
• Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site
• Track site activity with Web analytics, interpret sales statistics, and determine where problems originate
• Take advantage of search engines where you can submit your site for free
• Encourage visitors to come back and find subscribers for your online newsletter

Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Editorial Reviews

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e-mail, and making wise use of pay-per-click and banner advertising, here's the path to online marketing success!

• Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan

• Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers

• Direct mail, 21st Century style — use e-mail marketing effectively and spread the word via e-newsletters

• Improve search engine rankings — optimize your site and search terms with best practices and online tools

• Be a smart shopper — develop a pay-per-click and banner ad strategy that ensures you get your money's worth

• Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies

• Tease 'em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site

• Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate

Open the book and find:

• Search engines where you can submit your site for free

• Great ways to encourage visitors to come back

• A glossary of terms you should know

• Sites that help you research your market

• Secrets for attracting attention and keeping visitors interested

• Ten free ways to market your site

• Ways to gain subscribers for your online newsletter

• Tips for generating leads

About the Author

Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.

Product Details

• Paperback: 432 pages
• Publisher: For Dummies; 2 edition (December 10, 2008)
• Language: English
• ISBN-10: 0470371811
• ISBN-13: 978-0470371817
• Product Dimensions: 7.5 x 0.9 x 9.1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #832,925 in Books (See Top 100 in Books)

More About the Author

Jan Zimmerman is the author of Web Marketing for Dummies (Wiley), now in its third edition, and co-author of Social Media Marketing All-in-One for Dummies now in its second edition, as well as four editions of Marketing on the Internet (Maximum Press), Doing Business with the Government Using EDI (Van Nostrand Reinhold), Once Upon the Future (Pandora Press), The Technological Woman (Praeger); and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press).

The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.

The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.

Most Helpful Customer Reviews

28 of 28 people found the following review helpful

4.0 out of 5 stars Excellent Overview of Internet Marketing August 17, 2007

By Thomas C. O'Malley

Format:Paperback

Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.

This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.

When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.

In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.

15 of 16 people found the following review helpful

5.0 out of 5 stars A must have if you own a web site March 28, 2008

By Lloyd Metcalf

Format:Paperback|Amazon Verified Purchase

As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.

9 of 9 people found the following review helpful

3.0 out of 5 stars Great intro material, but lacks depth January 18, 2009

By Schnizle

Format:Paperback|Amazon Verified Purchase

This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.

If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.

All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.