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Web Marketing for the Music Business [Paperback]

Tom Hutchison (Author)
4.1 out of 5 stars  See all reviews (21 customer reviews) |
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Book Description

Publication Date: August 11, 2008
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

* Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure
* Offers guidance in web site development, to save money by getting the right site up and running first time
* Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

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Web Marketing for the Music Business + Music Marketing: Press, Promotion, Distribution, and Retail + All You Need to Know About the Music Business: Seventh Edition
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  • Music Marketing: Press, Promotion, Distribution, and Retail by Mike King Paperback $16.49

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  • All You Need to Know About the Music Business: Seventh Edition by Donald S. Passman Hardcover $20.98

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Product Details

  • Paperback: 304 pages
  • Publisher: Focal Press; 1st edition (August 11, 2008)
  • Language: English
  • ISBN-10: 0240810449
  • ISBN-13: 978-0240810447
  • Product Dimensions: 9.1 x 7.4 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #443,470 in Books (See Top 100 in Books)

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Thomas W. Hutchison
Tom Hutchison

Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
This is one of those few books about web marketing that doesn't require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I've adopted this book for my use in the college classroom because it's an excellent guide for my students, but it's also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.
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4 of 4 people found the following review helpful
Format:Paperback|Amazon Vine™ Review (What's this?)
Tom Hutchinson and focal press's "Web Marketing for the Music Business" is an informative book that is geared more to today's modern technology (pre-Twitter) and utilizing SEO, landing pages and social media aspects for promotion.

For the most part, what Hutchinson writes about is pretty much correct as I have worked with talent utilizing the same tools featured in his book. Chapter 7's search engine optimization, blogs, monitoring web traffic are very important in today's web marketing for not just music but any kind of business. But It was very smart for Hutchinson to include a chapter towards mobile music marketing, especially if you are geared towards international music and knowing that countries like Japan have gone full on mobile and physical sales are decreasing at a rapid rate.

"Web Marketing for the Music Business" comes with the following chapters:

CHAPTER 1: Development of Music Marketing on the Internet - Background on the Internet, iTunes and online environment
CHAPTER 2: State of the Market - Trends in music sales, music delivery and marketing and internet use
CHAPTER 3: Overall Music Marketing Strategy - Publicity, Advertising, Radio and Retail promotion
CHAPTER 4: Domains and Hosts: Nuts and Bolts - Web Site Basics, Domain Hosting
CHAPTER 5: Creating the Website - Website Goals, Designs
CHAPTER 6: HTML and Scripts - Flash, CGI Scripts, Web Widgets
CHAPTER 7: Optimizing and Monitoring Your Web Site to Increase Visitation - Search engine optimization, blogs, monitoring web traffic
CHAPTER 8: Audio and Video for your Web Site - Audio files, embedding music
CHAPTER 9: E-Commerce: Product Ordering and Fulfillment - Online retailers, e-commerce
CHAPTER 10: Finding Your Online Market - Market Segmentation, Tracking Consumer Behavior
CHAPTER 11: Successful Promotion on the Web - Search Engines, E-Zines, Grassroots and viral marketing
CHAPTER 12: Social Networking Sites - MySpace, Facebook, YouTube, BEBO
CHAPTER 13: Internet Obstacles - Web Site mistakes, Internet Marketing Ethics
CHAPTER 14: Mobile Media - Cell phone to Mobile, Mobile Social Networking
CHAPTER 15: Mobile Music Marketing - Music Goes Mobile
Online Resources for the Music Business

Overall, "Web Marketing for the Music Business" is a very good book that focuses on the basics and getting the manager, artist and even those pursuing a career in entertainment marketing, especially for those who are involved in marketing for music artists. Of course, there is much more information that can go into chapter 7 since searching engine optimization is important but you also need to know what you are doing and knowing the positives and negatives of a search engine. But again, this book is jut covering the basics and does a good job at that.

Definitely a book worth purchasing!
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3 of 3 people found the following review helpful
Format:Paperback
A truly comprehensive book that every musical artist should read before attempting to promote themselves on the Internet. It not only covers the do's and don't's of website creation, but guides the reader through many of the other online promotional tools available. As both a computer and music business professional, I can attest to all of the trial and error that independent artists go through when it comes to the Internet. This book will spare them most of that and take them right to the stuff that works. I highly recommend it.
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Most Recent Customer Reviews
Music and Marketing
I selected this book because I was working with a children's choir at the time, and trying to help them get their name out there. Read more
Published 19 months ago by C. Young
Useful Guide
Web Marketing is a two-fold problem; on one side is the issue of just what marketing is (identifying a market and appealing to it) and just what it means in technical terms on the... Read more
Published 22 months ago by George Grella
Intelligent & Accessible, Spans the Breadth of Web Marketing for...
Though I find many books on marketing to be annoyingly slick and thin on content, this professionally-written text covers exactly what a working musician needs to get started with... Read more
Published on November 28, 2009 by Robert Reid
Lots of info on the music industry and the Web, but not what I hoped...
As the music industry has changed and artists are no longer dependent on the big record labels of yesteryear, musicians are much freer to work independently to sell their music on... Read more
Published on October 25, 2009 by Shevi
Impressively Complete
This book is a comfortable, portable size, yet it includes all the essential information you need. Beginning with the history of the internet and of iTunes, it then moves on to... Read more
Published on October 22, 2009 by Rebecca Haden
VERY basic and for absolute newbies only
I ordered this book because my brother is a musician and is perpetually looking for better ways to promote his music and his Web site, and as a Web marketing expert, I help him out... Read more
Published on September 24, 2009 by Calamity Jane
Excellent
This is one of those rare finds in educational books. The author does not talk down to the reader and does not try to impress by using terms only those in the know would use. Read more
Published on September 9, 2009 by Dean Robinson
Great tips for any business marketing on the Web, not just musical...
I know nothing about the music business. I'm strictly a music consumer. However as a business owner that does marketing on the web I was extremely impressed with howcomprehensive... Read more
Published on August 30, 2009 by D. Greenbaum
Slim, and a useful place to start
Are you a marketing major looking to get a handle on what you will need to market music on the web from the ground up? If so, this book is an excellent place to start. Read more
Published on August 25, 2009 by Danno
A good at hand reference if you live in 2007.
I have been a Webmaster and web site designer since the early 90s. All of my clients are in the entertainment industry. Read more
Published on August 20, 2009 by M. Agostino
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Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
sauce boss, online advertising spending, friend space, multiple commercial electronic mail messages, proximity marketing, street team members, ringtone sales, domain forwarding, digital sales, grassroots marketing, mobile music, repeat traffic, cart page, potential fans, artist account
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, David Nevue, Promote Your Music Successfully, Most Viewed, Business Week, Universal Music Group, Adobe Flash, Advanced Audio Coding, Blu Diamond, Top Ten Reviews, Clear Channel, New York Times, The Orchard, File Folder, Jupiter Research, Google Analytics, South Korea, International Federation of Phonographic Industries, National Association of Recording Merchandisers, Edison Media Research, Windows Media Audio, Web Easy, Web Plus, Web Builder, Karg Boys
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