Web Marketing for the Music Business [Paperback]

Tom Hutchison (Author)

Book Description

Publication Date: August 11, 2008

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

* Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure
* Offers guidance in web site development, to save money by getting the right site up and running first time
* Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

Product Details

• Paperback: 304 pages
• Publisher: Focal Press; 1st edition (August 11, 2008)
• Language: English
• ISBN-10: 0240810449
• ISBN-13: 978-0240810447
• Product Dimensions: 9.1 x 7.4 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #269,700 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Web Marketing for the Music Business, August 25, 2008

By 

Paul Allen - See all my reviews

This review is from: Web Marketing for the Music Business (Paperback)

This is one of those few books about web marketing that doesn't require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I've adopted this book for my use in the college classroom because it's an excellent guide for my students, but it's also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A comprehensive guide that every musical artist should read, August 29, 2008

By 

John Haring - See all my reviews
(REAL NAME)   

This review is from: Web Marketing for the Music Business (Paperback)

A truly comprehensive book that every musical artist should read before attempting to promote themselves on the Internet. It not only covers the do's and don't's of website creation, but guides the reader through many of the other online promotional tools available. As both a computer and music business professional, I can attest to all of the trial and error that independent artists go through when it comes to the Internet. This book will spare them most of that and take them right to the stuff that works. I highly recommend it.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Impressively Complete, October 22, 2009

By 

Rebecca Haden (Fayetteville, AR) - See all my reviews
(VINE VOICE)   

This review is from: Web Marketing for the Music Business (Paperback)

(What's this?)

This book is a comfortable, portable size, yet it includes all the essential information you need. Beginning with the history of the internet and of iTunes, it then moves on to examine current trends in music marketing and overall strategies.

Then comes the meat of the book: a really impressive overview of web site construction from choosing a domain name to installing e-commerce software, an up-to-date discussion of web marketing and social media, special concerns about mobile devices, and a terrific collection of resources.

A reasonably tech-savvy person will be able to read and understand everything here without suffering, and there are lots of suggestions for web resources when you want to learn more.

This book isn't going to teach you CGI or turn you into an audio engineer. It is going to make it possible for a musician to do a lot of online promotion on a DIY basis. Just as importantly, it'll give you all the know-how to distinguish between what you can do yourself and what you want to hire done, and to make good decisions on who you hire.

As a musician and a web marketer, I recommend this book wholeheartedly.