More than half of all home buyers use the Internet to help them find a home. Learning how to capitalize on this Internet usage is the key to having these people move from Internet user to your client. This continuing education title teaches that in a simple and understandable manner for even those with little to no Internet experience.
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Book Description
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This up-to-date book serves as a continuing education course for the successful Internet marketing of real estate — necessitated by a fast changing environment and increasing demands of property buyers and sellers. It teaches professionals how to develop and present their unique and highly cost-effective positioning through Web site content, appearance, and organization — and how to provide a useful and user-friendly service. Chapter topics include positioning, audience, and goals; web site content, site appearance and organization; web advertising and promotion; and MLS search sites. For real estate agents, brokers, and other professionals.
--This text refers to an out of print or unavailable edition of this title.
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