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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Paperback – May 1, 2008


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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) + Social Media Marketing For Dummies
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Product Details

  • Series: Quick Start Your Business
  • Paperback: 304 pages
  • Publisher: Sourcebooks (May 1, 2008)
  • Language: English
  • ISBN-10: 1402211767
  • ISBN-13: 978-1402211768
  • Product Dimensions: 8.9 x 7 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,297,820 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Stephanie Diamond founded Digital Media Works, Inc. in 2002. She is a seasoned 25+ year management/marketing professional with experience building profits in a broad range of product and services businesses and worked for eight years as a Marketing Director at AOL. She lives in Westchester, NY.

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Customer Reviews

4.6 out of 5 stars
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Tracking your success A. Bibliography B. Worksheets I loved Chapter 5 on being an infopreneur.
Jeff Lippincott
Make it incredibly easy for your web visitors to understand why your products and services will provide perfectly tailored solutions for their most important needs.
Newt Barrett
Several years ago there was great suspicion about the Internet and websites because some of them were fake.
W. Terry Whalin

Most Helpful Customer Reviews

Format: Paperback
This book was a little better than OK, but I can't say that I particularly liked it. I'd love to rate it a 3.5 star, but I have to give it either a 4 or a 3. Well, I'll throw it a bone - voila! It gets a 4. The book has five sections and 19 chapters as follows:

I. What's new online? (1&2)
II. A new mindset (3-6)
III. Developing your 7-step action plan (7-15)
IV. Completed plan and beyond (16-19)
V. Appendix (A&B)

1. What's important to today's Web marketer?
2. Changing roles
3. Creativity and innovation
4. Think like a direct response copywriter
5. You're a publisher now!
6. Your new social media Web site
7. The 7-step action plan
8. Step 1: Niche
9. Step 2: Brand
10. Step 3: Story
11. Step 4: Search
12. Step 5: Content
13. Step 6: Tactics - Social Media
14. Step 6: Tactics - Tried and true
15. Step 7: Results
16. Putting it all together
17. Let the message work for you
18. Collaboration with colleagues and customers
19. Tracking your success
A. Bibliography
B. Worksheets

I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars.

The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company.

It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site.
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5 of 5 people found the following review helpful By Newt Barrett on May 25, 2008
Format: Paperback Verified Purchase
Marketing is probably the biggest challenge for small business owners and executives. We typically spend so much time running the business day to day that establishing and maintaining a marketing focus just doesn't happen. The accelerating pace of Internet marketing change makes it all that much more challenging.

Happily, Stephanie Diamond has written that rare book which both forces us to think in new and different ways about marketing issues-and simultaneously provides a detailed roadmap so that we can put those thoughts into action. Once you have finished the book, you will be ready to develop and deploy a successful Web marketing strategy.

Her new book, Web Marketing for Small Businesses, is a much-needed addition to the literature of online marketing. This book enables us first to grasp complex concepts and then to put them into practice with easy to follow steps. Even solopreneurs will find significant value in Stephanie's book. I know that I have already begun to implement several of the strategies about which she writes so knowledgeably.

Stephanie conveys so much valuable content in her book that it is difficult to do it justice in a short review. So, I will simply share some of my favorite stuff.
My 7 favorite lessons learned:

1. Making it easy for your Web visitors to buy from you is essential, but it's even more important to make it easy for them to tell your story to others. This is the key to word-of-mouth marketing. You must tell stories that are so compelling and memorable that dozens of others will be retelling your stories to dozens of others.
2. Power has shifted from sellers to buyers on the web.
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1 of 1 people found the following review helpful By W. Terry Whalin on October 24, 2008
Format: Paperback
Several years ago there was great suspicion about the Internet and websites because some of them were fake. While some fake sites still exist, this suspicion has largely disappeared and in fact, completely reversed. Now the web or Internet is often the FIRST place that people turn when they have a business need.

If you are a small business owner, you need to harness the power of the Internet to increase your own bottom line and visibility. WEB MARKETING FOR SMALL BUSINESSES is an invaluable resource. With detailed and current examples, Stephanie Diamond helps every reader understand the changing roles and the necessity of a new mindset. Then she walks the reader through a seven-step action plan to discover your niche, capitalize on your brand, tell your story, jump higher in the search engines, write good content (persuasive landing pages, minisites and sales letters), social media tactics and finally tried and true tactics (newsletters, article marketing, white papers and much more).

Stephanie Diamond is a seasoned expert in this field and writes with authority about a subject that she knows intimately.

This easy-to-digest text is a book that I will use over and over. The worksheets alone in the back are worth the cost of this book. Small business owners who follow the wisdom in these pages will profit in many ways--and I mean much more than your bottom line. You will gain a presence and visibility which will only enhance your financials and increase your business.
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1 of 1 people found the following review helpful By Laurie Beebe on September 8, 2009
Format: Paperback
This book is like a super check list of all the things you need to do when building your website. From defining your niche to helping people find your site, Stephanie Diamond lays it all out for you. Start out with the tips in this book and you won't have to go back later to figure out what you're doing wrong!
My favorite part was tips on how to get the most from using google adwords: How to find key words that cost less and how to tell if your ads are getting you what you need.
This book summarizes what it took me two years to find, seeking information from marketers on the web, plus more!
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