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"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can... Read morePublished on December 30, 2009 by Brian Jung
If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I... Read morePublished on April 18, 2008 by Mark Ruzomberka
this books needs two things desparately:
a) A new edition: the last edition was in 2002 - things have changed quite a lot since then, and
b) More details on... Read more
It's a very practical, very well informed book. The author quoted
thousands of reports.
Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields... Read morePublished on July 11, 2006 by Manny Hernandez
Whether you're a small business owner, a corporate manager, or
someone just starting a business venture, Web Metrics is a must-
read. Read more
Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book. Read morePublished on April 30, 2004
This book provides an excellent overview of how to run a Web site like a real business. If your mandate is to improve the success of your company's online presence, and you're... Read morePublished on April 21, 2004