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Web Metrics: Proven Methods for Measuring Web Site Success Paperback – June 15, 2002
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"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
From the Back Cover
Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.
Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:
* Types of Web metrics tools, services, techniques, and standards for Web measurement
* Ways to fully integrate Web metrics with the customer experience
* Details on how to use metrics to meet specific business goals
The companion Web site includes links to online tools, resources, and white papers.
More About the Author
Jim is the producer of the international eMetrics Summits www.emetrics.org and is the co-founder and current Chairman of the Digital Analytics Association www.DigitalAnalyticsAssociation.org
Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association.
Top Customer Reviews
Not only does this book go deeply into the business-related metrics, but it also shows how select the most meaningful metrics (you cannot economically measure or understand everything). It also shows you how to develop a strategy for gathering and using the metrics, including convincing upper management of the need for the strategy.
Interestingly, you can also take the information provided in this book and use it as the basis for a competitive intelligence strategy, because the very metrics that are meaningful to your business are also key indicators for your competitors. You can either benchmark your competitors, or determine if their measurement strategy is as mature as yours. While the author didn't explicitly cover this, the material in the book certainly gives you the foundation for such a strategy.
If you work in marketing or are responsible for CRM you'll find that the book's approach and wealth of ideas and techniques can be put to immediate use.Read more ›
I read much of this book in a couple of days and found it to be superb -- clear, to the point, funny and informative. A really excellent, useful book -- I rarely read whole e-marketing type books because, to be honest, most of them bore me to tears.
This is a winner.
This book is not efficient in pointing out things. It could be more condensed. I don't think this is neccessary to tell the whole author's personal story and some other trivial things to explain things. YOu would just need to point out the definition, and how to apply it, and how to interepte it and etc.
This book just includes a lot of unncessary personal story and waste reader's time. If you need a book which is right to the point and nothing more, this book is not right for you.
As a basic introduction to the ins and outs of Web analytics this book is great. Sterne leads you through what you get, how it gets there, and some of the angles on measuring. Web design and usability are discussed along with the array of patterns, formulas, and ratings when you add users in the mix. At every step of the way it is always related back to business needs and objectives.
One size, one style, one way does not fit all. Jim Sterne returns again and again to WHY as much as HOW. Sterne warns against getting attached and enamored by data that is not pushing your business goals. Standing in my own frame of reference on the business side, this is very much using metrics to measure the execution of your corporate strategy. If your strategy is aligned with execution your metrics show Web success. Given the cost of collecting data, the cost of storing it, and the cost of analyzing it and the cost of interpreting it - how much to invest in your Web channel depends on a solid, articulated strategy plan- not just the "goals du jour".
Compaq gets mentioned, as well as many other companies that are no longer in existence and some of the Web links he recommends are also long dead, though don't think this book is dated. If anything it is more relevant now that businesses have to be more effective.Read more ›
Most Recent Customer Reviews
It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can... Read morePublished on December 30, 2009 by Brian Jung
If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I... Read morePublished on April 18, 2008 by Mark Ruzomberka
this books needs two things desparately:
a) A new edition: the last edition was in 2002 - things have changed quite a lot since then, and
b) More details on... Read more
It's a very practical, very well informed book. The author quoted
thousands of reports.
Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields... Read morePublished on July 11, 2006 by Manny Hernandez
Whether you're a small business owner, a corporate manager, or
someone just starting a business venture, Web Metrics is a must-
read. Read more
Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book. Read morePublished on April 30, 2004
This book provides an excellent overview of how to run a Web site like a real business. If your mandate is to improve the success of your company's online presence, and you're... Read morePublished on April 21, 2004