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"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)
"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)
"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)
"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)
"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)
"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)
Learn how to determine whether a Web site is offering a competitive advantage
Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.
Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:
* Types of Web metrics tools, services, techniques, and standards for Web measurement
* Ways to fully integrate Web metrics with the customer experience
* Details on how to use metrics to meet specific business goals
The companion Web site includes links to online tools, resources, and white papers.
It showed a couple of metrics but it's already introduced by other analytics books. And It has so much extremely interviews and introduction of specific vendor's applications ( can... Read morePublished on December 30, 2009 by Brian Jung
If they taught a Web Metrics 101 class this would be the book listed on the syllabus. Like many of my college text books in the past I hated reading them at the time but was glad I... Read morePublished on April 18, 2008 by Mark Ruzomberka
this books needs two things desparately:
a) A new edition: the last edition was in 2002 - things have changed quite a lot since then, and
b) More details on... Read more
It's a very practical, very well informed book. The author quoted
thousands of reports.
Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields... Read morePublished on July 11, 2006 by Manny Hernandez
Whether you're a small business owner, a corporate manager, or
someone just starting a business venture, Web Metrics is a must-
read. Read more
Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book. Read morePublished on April 30, 2004
This book provides an excellent overview of how to run a Web site like a real business. If your mandate is to improve the success of your company's online presence, and you're... Read morePublished on April 21, 2004