This text begins by describing the new media marketplace, what is available and how to access it. It deals with how to write a new media proposal and how to maintain client relations. The book also covers intellectual property right and copyright.
Book Description
Editorial Reviews
Amazon.com Review
At last--a book about the business how-tos, rather than the technical how-tos, of creating Web sites, CD-ROMs, and other new media. Although called a pricing guide, this book offers far more than advice on what to charge. There are clear, detailed discussions on developing business proposals, creating price schedules, building budgets, and legal issues. J. P. Frenza and Michelle Szabo provide a wealth of useful examples and charts, including interviews with industry leaders and nine chapters of excellent, detailed case studies. This book is highly recommended for those in the Web/new media design business, and also for those who hire new media designers.
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
4.0 out of 5 stars
A good starting point for Web business,
By
This review is from: Web and New Media Pricing Guide (Paperback)
It's great to finally come across a book that sketches out the borders of new media business practise. I run a Web design firm in Ottawa, and while I found that many of the numbers seemed to be a bit off, the descriptions of the margin calculations and proposal process would very useful for someone starting out. Let's hope there is a revised second edition of this book soon.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
A good book,
By A Customer
This review is from: Web and New Media Pricing Guide (Paperback)
I think this book was good. It helped me alo
5.0 out of 5 stars
Good primer for people new to business & Web,
By A Customer
This review is from: Web and New Media Pricing Guide (Paperback)
Books covers basics of preparing a simple business proposel, and emphasises the importance of applying the same basic business principles to wab & new media, i.e. contracts, estimating costs, recording actual costs vs estimated etc.Pricing for web services is outdated, but this is to be expected from print media. Illustrates how not to under-cost a web project, something that is easy to do if you are new.
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