Customer Reviews

Web and New Media Pricing Guide

5 star:		(2)
4 star:		(3)
3 star:		(0)
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1 star:		(1)

 

 

It's great to finally come across a book that sketches out the borders of new media business practise. I run a Web design firm in Ottawa, and while I found that many of the numbers seemed to be a bit off, the descriptions of the margin calculations and proposal process would very useful for someone starting out. Let's hope there is a revised second edition of this book soon.

I think this book was good. It helped me alo

Books covers basics of preparing a simple business proposel, and emphasises the importance of applying the same basic business principles to wab & new media, i.e. contracts, estimating costs, recording actual costs vs estimated etc.
Pricing for web services is outdated, but this is to be expected from print media.
Illustrates how not to under-cost a web project, something that is easy to do if you are new.

The pricing is way off, I seems like they surveyed these companies 10 years ago. I also haven't heard of many of these companies

If you are planning or even doing any type of business in the internet, this book is a MUST read.
Frenza covers all the angles step by step, and I got excited realizing the power and the potential of running a successful internet business. He really opened the floodgates of success for us.
Gary Block OWNER Route 66 Classics www.route66classics.com

The book provides much of the same insight I found in "How to Make Your Design Business Profitable" by Joyce M. Stewart, although the Stewart book tends to be more management-oriented. The "Price Guide," in contrast, gives more advice on the day-to-day production of new media. It's a good book for someone new to the field, with an especially good section on putting together a project proposal. There is one major flaw: their figures for the Web are off. Check with the Advertising Age Web Site for a more current resource on Web pricing. I don't know if their figures for other 'New Media' or the salaries are accurate. I do know I'm only making about half their quoted average starting salary for Web designers, but whether I'm representative of the industry is an open question. Also, this book was realeased in January 1997, and cites examples from as late as September 1996, so it was probably rushed to press, and the writing shows it. The run-ons, bad grammar, misspelling and so forth can be distracting. Overall, though, it's a good book that has fallen victim to the speed with which the new media industry changes.