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Web Project Management: Delivering Successful Commercial Web Sites Paperback – October 17, 2000

ISBN-13: 978-1558606784 ISBN-10: 1558606785 Edition: 1st

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Product Details

  • Paperback: 324 pages
  • Publisher: Morgan Kaufmann; 1 edition (October 17, 2000)
  • Language: English
  • ISBN-10: 1558606785
  • ISBN-13: 978-1558606784
  • Product Dimensions: 9.3 x 7.2 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #222,596 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession."
-Andrew Bibby, Director of Projects, Razorfish

From the Back Cover

"Ashley Friedlein is to be admired for his craft and commended for this tutorial. A lot of people will end up owing their jobs to this book."
-Philip Greenspun, ArsDigita

"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession."
-Andrew Bibby, Director of Projects, Razorfish

Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

Features:
* Includes insider tips from the perspective of the world's leading Web developers.
* Focuses on project management as it relates to e-commerce.
* Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
* Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
* Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.

More About the Author

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Customer Reviews

Friedlin's writing style is informative and easy to understand - the book is hard to put down!
Mary Shaw
This book is a must have for any project manager of commercial web development who wants to survive in a most competitive industry.
Bob Reece
Friedlein writes from experience - and that experience will save you time, money and quite a few headaches.
Craig L. Howe

Most Helpful Customer Reviews

119 of 119 people found the following review helpful By Mike Tarrani HALL OF FAMETOP 10 REVIEWER on March 28, 2001
Format: Paperback
This book is not about project management. In fact, someone versed in the Project Management Institute's Project Management Body of Knowledge will cringe at some of the statements made in the book (more about that below). It is, however, about delivering successful commercial web sites and it provides the best approach I have ever seen.
Here are some of the things that make this not only unique, but the most authoritative book I have read on the subject:
(1) It is not an IT centric book that focuses on technical issues. The author brings to the forefront the real critical success factors in the form of four equal sets of requirements: commercial, creative, content and technical. In 2000 I was a member of a multi-million dollar dot com project team for a large international company, and from that experience I totally agree with the author's view.
(2)The author manages to balance the time-to-market pressures that permeate commercial web projects with the by-the-numbers method imposed by IT. As such, this book addresses the development life cycle from inception to production by aligning implementation to development life cycle stages. It manages to accomplish this and still cut the project's cycle time by removing any fluff. What is fluff? The tons of non-essential paperwork produced by some of the larger consulting companies. What is not missing are the essentials, as evidenced by the repeated emphasis on testing, the attention given to configuration and change management, and the realities of post-implementation support. These are extremely important and are too often overlooked.
(3) The project controls that are proposed in this book are exceptional.
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68 of 69 people found the following review helpful By Neil Pollock on December 15, 2000
Format: Paperback
To date we have had to rely upon general project management works or those coming from software engineering. But we know that web development is different and difficult. There are so many concurrent projects and tasks, such crazy timeframes, so little client knowledge, such stress around scope creep, such demand to capture and reuse successful solutions, and no time to take stock.
Perhaps it's because most web project managers are so overwhelmed by the task they are simply too exhausted by the time the latest site is launched to even celebrate, let alone write a book.
This is the book I've been waiting for, placing the order on spec a couple of months before publication. It seems that no-one had written anything comprehensive previously - although Jessica Burdman's Collaborative Web Development is very informative, while covering a broader scope.
Friedlein writes with clarity. The book is practical, jargon free, and the words easy to digest. It clearly comes from a practitioner, not an academic or teacher. There is also no Jakob Nielsen pontification.
I found the benefits to be as follows: * It enabled me to reflect upon my company's web development processes and to identify areas of improvement. * It provided reinforcement for my concern that we were not expending sufficient resources in the planning, solution design and specification stages (pre-production). * It enabled expansion of my client's requirements checklist. * It gave me a new term: "virtuous spiral" - to graphical illustrate our need to do more to maintain, review and evaluate our client's sites after handover.
I particularly enjoyed the extensive case study - the Channel 5 project (although bemused that they ended up with a frames and Flash site).
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33 of 33 people found the following review helpful By Craig L. Howe on October 5, 2001
Format: Paperback Verified Purchase
I should have read this book three years ago. Web Project Management presents a solid Web project management method for building commercial web sites.
The book reads as if Ashley Friedlein, the author made many of the same mistakes I made. The wisdom encapsulated between the covers of this well written, easy-to-understand volume will serve web site project managers for years to come.
The author breaks web site construction into 4 distinct phases: Pre-production, Production, Maintenance and Evaluation. Pre-production is broken into 3 stages: Project Clarification, Solution Definition, and Project Specification. Pre-production ranks as the most important stage; it represents the time when you work out what is to be achieved and plan how you will do it.
Production consists of the following stages: Content, Design and Construction, Testing, Launch and Handover. I found the author's attention to content complications particularly interesting. In my experience, content is the area where web site designers and builders are the weakest, yet plays one of the most critical roles in the users' return.
Maintenance plays a critical role in the updating and evolution of the site, so that it can retain and grow its user base.
The final phase, Evaluation, is something of great importance to site builders and clients. Clients are demanding their web sites provide a return on investment. Sites must perform a commercial as well as a branding and marketing function to justify continued investment. If a financial benefit can be established, it is much easier to receive continued funding for existing projects or to undertake new ones.
If you are involved-however tangentially-with web site development and support, you owe it to yourself to have a well-worn copy of this book gracing your bookshelves. Friedlein writes from experience - and that experience will save you time, money and quite a few headaches.
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