Web ReDesign 2.0: Workflow that Works (2nd Edition) [Paperback]

Kelly Goto (Author), Emily Cotler (Author)

Book Description

Publication Date: December 20, 2004 | ISBN-10: 0735714339 | ISBN-13: 978-0735714335 | Edition: 2

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

Editorial Reviews

Amazon.com Review

Anyone who has managed the process of developing or redesigning a Web site of significant size has likely learned the hard way the complexities, pitfalls, and cost risk of such an undertaking. While many Web development firms have fantastic technical expertise, what sets the topnotch organizations apart is the ability to accurately manage the planning and development process. Web Redesign: Workflow That Works directly addresses this crucial area with a specific, proven process.

This brief but important book lays out a specific five-step strategy--called the Core Process--that can always be applied to the development of Web sites and fine-tuned to almost any type of project. Each step--defining the project, developing site structure, visual design and testing, production and QA, and launch and beyond--contains three related but distinct tracks. The text begins with a brief overview of each of the steps, then delves deeper into each with detailed explanations as well as specific forms and project-management strategies. This book does not cover back-end, server-side programming. Instead, it focuses primarily on the visual, conventional components of a Web site.

Authors Kelly Goto and Emily Cotler compiled this book in an attractive, easy-to-read format. This process guide uses numerous full-color screen shots to illustrate site examples, as well as plenty of site diagrams and sample forms. The book even has a companion Web site with downloadable forms in PDF format to put the Core Process into immediate action. --Stephen W. Plain

Topics covered:

• Step 1--Defining the Core Process: discovery, planning, and clarification;
• Step 2--Developing site structure: content-view, site-view, and page-view;
• Step 3--Visual design and testing: creating, confirming, and handing off;
• Step 4--Production and QA: prepping, building, and testing;
• Step 5--Launch and beyond: delivery, launch, and maintenance.

--This text refers to an out of print or unavailable edition of this title.

Review

What a triumph this book is! Clear, comprehensive, gorgeous, and packed with insights I haven't seen anywhere else. -- Jim Heid, Thunderlizard Productions --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 296 pages
• Publisher: New Riders; 2 edition (December 20, 2004)
• Language: English
• ISBN-10: 0735714339
• ISBN-13: 978-0735714335
• Product Dimensions: 8.2 x 0.6 x 10 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (85 customer reviews)
• Amazon Best Sellers Rank: #44,929 in Books (See Top 100 in Books)
  • #19 in Books > Computers & Technology > Software > Business > Workflow
  • #37 in Books > Computers & Technology > Web Development & Design > Web Services
  • #70 in Books > Computers & Technology > Web Development & Design > Web 2.0

Most Helpful Customer Reviews

65 of 67 people found the following review helpful

5.0 out of 5 stars True to topic & valuable resource September 27, 2001

By Linda Zarate

Format:Paperback

This book is a high-level, phased approach to web design. The context is the development team's workflow, and all of the key tasks, deliverables and roles that need to be choreographed to successfully develop, implement and maintain a web site.

From a project management point of view this book serves as the basis for a work breakdown structure (WBS), and the project sequencing. I was able to quickly develop a generic project planning template that contained a relatively detailed WBS, project phasing, roles and responsibilities matrix and activity diagram. These tools were easy to extract from the book because of how well the authors have thought out the key elements of a web project and the development workflow.

Among the things I most like are: (1) the care that was lavished on the layout and design of this book has resulted in more than mere aesthetics - as I read through it picking out the project elements I found myself inspired by the sheer beauty of the book, and actually felt more creative. Since I am more disposed towards technical aspects than art I was amazed by the influence the book's design had over me. It also made it easy to go through the book and find things. (2) completeness - while the authors do not go very deep in any one topic, they do cover all of the key points in a thorough manner. I found no gaps in coverage, and did not see the superficial treatment of the technical topics as a problem. In fact, this book is ideal for non-technical project managers who need to concern themselves with the project-oriented aspects of a web project. For the more technical members of a project team there is ample material covering every aspect of the technical approach. (3) sequencing - the phases of the project and associated workflow evidences the authors' extensive experience in web development projects. A lot of thought went into this and I couldn't help but think of the hard lessons learned on prior projects that resulted in such a refined workflow. (4) expert topics - the insets titled <expert topic> imparted a lot of useful information, making this book all the more valuable.

For detailed project planning and deeper look at technical issues I will always recommend Web Project Management by Ashley Friedlein. However, after reading this wonderful book I am now recommending that this book be read before tackling Mr. Friedlein's book. I also recommend that this book be provided to all key members of the project team because it shows the big picture and gets everyone pulling in the same direction. In my opinion, this book is an essential read for anyone involved in web projects.

86 of 93 people found the following review helpful

4.0 out of 5 stars Goto's statements considered useful December 3, 2001

By David Walker

Format:Paperback

In just 253 thinly-laden pages, "Web Redesign: Workflow that Works" dodges the special challenges of redesigning Web sites, and ranges well beyond Web designers' workflow issues. How, then, does this newest addition to the Web site builder's library justify your time and its price?

The answer is that "Web Redesign" teaches designers to mix discipline with all that painful designer hipness. With its semi-gloss pages, landscape format, copious illustrations and liberal use of Jan Tschichold's elegant Garamond typeface variant Sabon, this volume entices lovers of design. Then the text content slips in, all rational and process-oriented, to explain soberly that Web design must push beyond pretty, that it demands documentation and budgets and schedules and testing or the whole damn glorious enterprise will fall in a heap. Authors Kelly Goto and Emily Cotler, old-school Web designers themselves, enthuse over funky skating sites while earnestly explaining that such sites need project plans. Screenshots of budget spreadsheets sit next to screenshots of sites with fancy menus and lots of designer-illegible tiny grey text.

Does all the rationality sound a little familiar? It should, these days. "Web Redesign" spends much of its time in territory already authoritatively mapped by 2000's volume from Ashley Friedlein, "Web Project Management". Friedlein's book possesses all the flair promised in its title, but its publication marked a new phase for the discipline of Web site development. "Web Redesign" echoes most of what Friedlein has said, with less depth and more glamour.

Like Friedlein's book, "Web Redesign" focuses on deliverables - tasks that you can list, tasks that you can celebrate completing, and tasks whose completion entitles you to ask the client for money. Like Friedlein's book, it broadly adopts software's longstanding systems development life cycle, which moves from project definition to detailed planning, to build, to implementation, and finally to system support. Like Friedlein's book, it accepts the challenge of gathering Web site content, a challenge alien to traditional software development.

Unlike Friedlein's book, however, "Web Redesign" offers a swag of basic site design techniques, from audience profiling to establishing file-naming conventions. Indeed, it reads as its authors' accumulation of notes on how to get sites out the door. It compensates for a wooden prose style by enlisting sidebars, diagrams, worksheets, sketches, summaries, tips and just about anything else that might keep the reader engaged.

This book also grants usability testing a key role in site development: its 18-page user testing summary, laced liberally with the thoughts of Jakob Nielsen, ranks with the best.

Don't buy it just because you're planning a site redesign, though. Barely a sentence in it does not apply equally to new sites. A serious book on redesign would show readers how to evaluate the performance of existing and new sites, not dismiss evaluation in three paragraphs. A serious book about site redesigns would place usability testing right at the start of the redesign process, not shove it carelessly into the second-last chapter. A serious book about site redesigns would discuss the sheer riskiness of a once-off redesign, and tackle the tough challenges of designing for continual change and expansion. But Goto and Cotler show little expertise or interest in evaluation, maintainable design or evolutionary improvement - and with that "Web Redesign" title they simply lie outright.

Forgive that lie. Goto and Cotler are at least spreading the word that Web site creation is a discipline. The combination of Friedlein's "Web Project Management" and Nielsen's "Designing Web Usability" (...) massively outguns the Goto & Cotler volume. If you can buy those two and read them, you should. But if you want to read - or want to hand a designer - one pretty volume, then "Web Redesign" is your first choice.

37 of 40 people found the following review helpful

4.0 out of 5 stars Go with the Workflow September 5, 2001

By Andrew B. King

Format:Paperback

The Web has become so pervasive that redesigns are now more common than new designs. In fact, nearly all Fortune 500 companies now have Web sites (those that don't shall remain nameless), so redesigns are now the norm. This book is the first to address the Web site redesign process.

The book codifies the workflow work co-author Kelly Goto lectured extensively on at Thunder Lizard conferences since 1997. After one of her sold-out lectures on Web design workflow one of her loyal fans would invariably ask, "When are you going to write a book?" This book, and its accompanying Web site, is the answer.

Anyone can design (or redesign) a Web site. But to do it on time and on budget requires a disciplined approach. This book logically lays out that process. The authors concentrate on the "Core Process" common to all Web site design and redesign projects. By following their methodology, you can raise your chance of success for your next design project.

"The idea is to put everybody - the client and team alike - in the same frame of reference, using the same terminology, following the same path," says Emily Cotler, co-author of the book. "The Core Process that we developed can apply to any sized web team, with any sized budget, whether an initial design or a redesign."

Primarily aimed at project managers, this book is designed to streamline the redesign process for everyone involved. Whether your budget is $10K or $1M, the Core Process still applies. What is the Core Process you ask? It's a five phase roadmap of the workflow required for redesigning a Web site. The phases are:

* Defining the Project
* Developing Site Structure
* Visual Design & Testing
* Production & QA
* Launch & Beyond

The book follows this outline, expanding on each topic with detailed action items for each phase (discovery, clarification, planning for phase 1). The wonderful thing about this book is the synergistic effect it has with its companion Web site, which offers free on-line worksheets you can use in your own redesign projects. Client questionnaires, meta tag builders, and budget spreadsheets are all included and discussed extensively in the book. You save money by not buying an out of date CD-ROM, and everyone wins by having access to these battle-tested workflow worksheets.

Although only 253 wide pages, the book is packed with useful information. The authors liberally sprinkle the text with site redesign examples, illustrations, flowcharts, and checklists. Plus they feature full-page in context contributions from Web experts like Nielsen, Siegel, Veen, Lynda, and Zeldman (who all happen to be New Riders authors).

The advice is good, though marred by some minor technical errors. Gather are much data as you can beforehand, get client signoff on key documents, perform a competitive analysis and usability testing. However, I found one common misconception, the latest Flash plug-in is not supported by 96% of current browsers, as stated on page 124. It's Flash 3 that has a 96% penetration rate. Flash 5 has less than 80% penetration worldwide, and less than 70% in the US, according to a survey by NPD research for Macromedia.

To their credit the authors are collecting these types of errors and listing them on the accompanying Web site.

I wish I had this book when I was working at a Web design firm in the '90s. It would have saved us all a lot of headaches.