The Web-Savvy Writer: Book Promotion with a High-Tech Twist [Paperback]

Patrice-Anne Rutledge (Author)

Book Description

ISBN-10: 0977830403 | ISBN-13: 978-0977830404 | Publication Date: August 1, 2006

The Web-Savvy Writer: Book Promotion with a High-Tech Twist, written by bestselling author and online book promotion expert Patrice-Anne Rutledge, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with tips, techniques, resources, and examples, this essential guide will help you develop a website that drives book sales; create an online book promotion strategy that reaches thousands more potential readers than any in-person promotion; profit from new technologies such as blogging, podcasting, and RSS; and much more. The Web-Savvy Writer also includes checklists for all aspects of online book promotion, numerous examples of how to put these techniques into action, and interviews with a dozen highly successful authors who share their own online book promotion secrets.

Editorial Reviews

Review

"The Web-Savvy Writer is an indispensable guide to the very latest trends in online book promotion, a must for any author who wants to succeed in today's competitive publishing environment. This book is jammed with information on everything from online promotion basics to emerging technologies such as podcasting, blogging, and RSS, offering detailed guidance on how to promote both your book and your career as an author." --Dan Poynter, self-publishing expert and author of The Self-Publishing Manual

"What is impressive about Rutledge's guide is its happy blend of analytic overview and practical detail about becoming web savvy. Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era." --Lee Foster, Lowell Thomas award-winning travel author

Review

"A MUST read if you want to utilize the most cost-effective and viral methods in promoting your book like blogs, pay per click advertising, online reviews, ezines and more. Patrice plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book marketing campaign. She's truly brilliant." --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 248 pages
• Publisher: Pacific Ridge Press (August 1, 2006)
• Language: English
• ISBN-10: 0977830403
• ISBN-13: 978-0977830404
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 13.4 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #1,922,081 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

5.0 out of 5 stars A book that offers an awesome crash course and many tips on how to design a small business Web site for maximum marketing punch!, April 14, 2007

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Paperback)

What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504).

The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read.

1. How to Design a Web site
2. Add a Blog
3. Add a Podcast
4. Add an Ezine
5. Create eBooks
6. Create audio CDs and DVDs
7. Learn about Shopping Cart technology
8. Learn about RSS technology
9. Learn about Search Engine Optimization (SEO)
10. Learn about Online Advertising
11. Learn about Online Marketing
12. Learn about Using Amazon to Promote and Sell Your Book

My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS.

I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614).

Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!

6 of 7 people found the following review helpful:

5.0 out of 5 stars What an amazing resource!, October 23, 2006

By 

Kathleen Valentine "So Many Books, So Little ... (Gloucester, MA, United States) - See all my reviews

Amazon Verified Purchase

This review is from: The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Paperback)

This book arrived on Thursday and I read the entire thing by Sunday. it is a terrific resource packed with wonderful ideas for using the internet to promote your book. I followed many of the links given in the book and got my book's web site listed in a variety of directories and am in the process of implementing some of her other suggestions.

There is excellent information on how to set up your web site, how to use blogs and RSS feeds, and no small amount of marketing information that would be useful for businesses other than publishing. I almost feel like i don't want to tell everyone how useful this book is because I don't want them all using her tricks!

Very well done and useful --- I already set up my Amazon Author's Page. Thanks!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Incredible Internet Marketing resource for authors, December 12, 2006

By 

Donna Gunter "Online Business Coach" (Orange, TX) - See all my reviews
(REAL NAME)   

This review is from: The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Paperback)

I'm an Online Business Coach, and I was blown away when I got my copy of Patrice-Anne Rutledge's new book, The Web-Savvy Writer. She takes readers by the hand and walks them through the foreign and often confusing world of Internet Marketing and explains the concepts in plain English with great step-by-step plans to help authors implement these strategies in their book marketing campaigns.

The greatest kudos that I can give this book is that I actually learned about some new resources and a new strategy or two here. I'm pretty well-versed on most Internet Marketing strategies, so when I find a great resource that adds to my knowledge base rather than repeats information that I already know, the resource goes to the top of my recommendation list.

I've recommended this book to a number of my clients and colleagues, few of whom are authors. Why? Because the quality of the info provided is useful for ANYONE with an online business.