Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization [Paperback]

Joey Bernal (Author)

Book Description

Publication Date: October 25, 2009 | ISBN-10: 0137004893 | ISBN-13: 978-0137004898 | Edition: 1

The Hands-On Guide to Thriving with Web 2.0 and Social Networking

• Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
• Embrace, support, and manage social networking so it works for you, not against you
• Best practices and new case studies from IBM^® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere^® Portal, Lotus^® Connections, and IBM Mashup Center.

Editorial Reviews

About the Author

Anthony (Joey) Bernal, Executive IT Specialist with IBM Software Services for Lotus, helps to lead the IBM Software Services for Lotus WebSphere Portal Team and has assisted dozens of clients in addressing complex portal and web application challenges. A frequent speaker on WebSphere, Portal, and Social Networking topics, Bernal is the coauthor of Programming Portlets, Second Edition and the author of Application Architecture for WebSphere. He also hosts a popular blog, Portal in Action, available at www.ibm.com/developerworks/ blogs/page/Joey_Bernal. You can view the author’s website at www.bernal.net.

Product Details

• Paperback: 312 pages
• Publisher: IBM Press; 1 edition (October 25, 2009)
• Language: English
• ISBN-10: 0137004893
• ISBN-13: 978-0137004898
• Product Dimensions: 6.1 x 0.6 x 8.9 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,306,738 in Books (See Top 100 in Books)

More About the Author

Anthony (Joey) Bernal is an Executive IT Specialist with Software Services for Lotus. Sr. Certified with IBM as an I/T Specialist, he has an extensive background in the design and development of Portal and Web Applications. He has led the design and development of many web and client-server applications. His technical knowledge, management and methodology skills, leadership, and attitude have contributed to the successful completion of many major WebSphere and Portal projects.

Joey helps to lead the Software Services team in several technical areas include application architecture, performance, and more. Also he assits with many of the cross-brand challenges that leverage WebSphere Portal. By its inherent nature of being a platform to integrate applications, WebSphere Portal projects require significant cross-brand expertise. All WebSphere Portal projects have products from multiple brands, and many have products from all five brands in the solution. Specifically, Joey works to reduce the challenges presented by the cross-brand nature of WebSphere Portal projects, especially on the use of newer technologies such as the integration of WebSphere Portal with Services Oriented Architectures.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

3.0 out of 5 stars overview of IBM social media products December 6, 2009

By Jeanne Boyarsky

Format:Paperback

"Web 2.0 and Social Networking for the Enterprise" is an overview of IBM products for the social networking. (See my review of "The Social Factor" for a better, less IBM specific take on the world while still being written by IBMers.) I also had a "this book is in search of an audience" moment at the beginning. It assumes you haven't heard of AJAX and then goes on to show long detailed code.

As far as product overview, I think the book does well. It covers different IBM offerings (portlets, connections, quickr, etc.) There are many screenshots and the book talks about what each one is good for. There are some tips throughout, but I felt they got buried in the "how to use the tools" descriptions.

If you are working an a shop using IBM social networking products, this is a good guide to them all. My low rating is because I didn't get that's what it would be about from the title or subtite. I expected it to cover more "guidelines and examples for implementation and management within your organization." I feel "The Social Factor" does that in a less product centric way.

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Disclosure: I received a copy of this book from the publisher in exchange for writing this review on behalf of JavaRanch.

0 of 1 people found the following review helpful

5.0 out of 5 stars A fine coverage any social networking computer or business library needs June 15, 2010

By Midwest Book Review

Format:Paperback

Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization provides a winning survey connecting social networking approaches with proven techniques for increasing productivity. New case studies from IBM and many of its social networking sites accompany insights covering different technologies ranging from AJAX and REST to tagging and portals. The result's a fine coverage any social networking computer or business library needs.