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Web Stores Do-It-Yourself For Dummies [Paperback]

Joel Elad (Author)
3.5 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

0470174439 978-0470174432 March 10, 2008 1
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.

This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist, processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:

  • Pick products that will really sell
  • Find and evaluate storefront providers
  • Establish payment options
  • Accept credit card payments safely
  • Lay out your design from the ground up
  • Set up a catalog of goods
  • Arrange for shipping
  • Incorporate the best practices of super-selling sites
  • Keep your store up to date
  • Put your Web store at the hub of your sales
  • Fine-tune before you open
  • Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!


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Editorial Reviews

From the Back Cover

Do-it-Yourself

Choose a provider, sign up with payment processors, and open for business!

Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book!

It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.

Stuff You Need to Know

  • How to pick products that will sell

  • What it takes to accept credit card payments

  • How to arrange shipping

  • Secrets of super selling sites

  • Tips for promoting and updating your store

About the Author

Joel Elad is the head of Real Method Consulting, a company dedicated to educating people on how to sell on the Internet, and eBay in particular, through training seminars, DVDs, books, and other media. He holds a Master’s Degree in Business from UC Irvine, and a Bachelors Degree in Computer Science and Engineering from UCLA.
Joel has written several books in the field of e-commerce, including Starting an Online Business All-In-One Desk Reference For Dummies, eBay Your Business, and How to Sell Anything on Amazon . . . and Make a Fortune! He has contributed to Entrepreneur magazine and Smartbiz.com, and has spoken at regional and national conferences on the topic of eBay and/or e-commerce. He is the lead eBay instructor for the Learning Annex in New York City, Los Angeles, San Diego, and San Francisco. He has taught at institutions like the University of California, Irvine. He is an Educational Specialist trained by eBay and a proud member of eBay’s Voices of the Community.
Joel has previously worked for companies like IBM Global Services, where he was a project manager and software developer working for Fortune 500 clients. He operates several e-commerce sites, including NewComix.Com, which has quickly become a low-priced leader of comic books, toys, and action figures to US and international customers. While he was the Marketing and Sales Director at Top Cow Productions, Joel implemented an eBay sales channel and helped revamp their e-commerce operations. He continues to consult for various clients to add or improve their e-commerce operations.
Joel lives in San Diego, California. In his spare time, he hones his skills in creative writing, Texas Hold ’Em poker, and finance. He is an avid traveler who enjoys seeing the sights both near and far, whether it’s the Las Vegas Strip or the ruins of Macchu Picchu. He spends his weekends scouring eBay and local conventions for the best comic book deals, catching the latest movie with friends or family, and enjoying a lazy Sunday.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (March 10, 2008)
  • Language: English
  • ISBN-10: 0470174439
  • ISBN-13: 978-0470174432
  • Product Dimensions: 10.9 x 8.2 x 0.9 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #148,658 in Books (See Top 100 in Books)

More About the Author

Joel Elad is the author of seven books, including LinkedIn for Dummies & Starting an Online Business All-in-One Desk Reference for Dummies. He is also the head of Real Method Consulting, a firm dedicated to teaching people how to use e-commerce and the Internet through training DVD's and seminars. He was the lead eBay instructor for the Learning Annex in CA and NY and taught thousands of people how to buy, sell, and profit on eBay, as well as introduce and teach other classes related to e-commerce and small business. His newest book, Facebook Advertising for Dummies, helps anyone harness the tremendous power and reach of Facebook to get their ads in front of the precise targeted audience amongst Facebook's 500+ million user base.

 

Customer Reviews

4 Reviews
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Average Customer Review
3.5 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

18 of 19 people found the following review helpful:
3.0 out of 5 stars Mostly information on setting up the website, January 14, 2010
Amazon Verified Purchase(What's this?)
This review is from: Web Stores Do-It-Yourself For Dummies (Paperback)
This book doesn't give a lot of information on the actual ins and outs of setting up a company, purchasing inventory, communicating with suppliers, or the actual business aspects of running an online retail store. It is mainly a guideline for how to build your own website to sell products - and it only gives a couple of suggestions for simple e-commerce sites to use. As a matter of fact, it actually kind of seems like a sales pitch for Yahoo! Merchant Solutions. If you want to sell your daughter's friendship bracelets, this is a good purchase. If you are serious about becoming an actual successful web retailer, this is not the book for you.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Extremely helpful, June 14, 2010
Amazon Verified Purchase(What's this?)
This review is from: Web Stores Do-It-Yourself For Dummies (Paperback)
I would highly recommend it. This was very useful when I started my websites online. I learned so much that I had no clue I was supposed to know. It helped me step-by-step and was reader friendly.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Trying to come up!!, September 10, 2011
Amazon Verified Purchase(What's this?)
This review is from: Web Stores Do-It-Yourself For Dummies (Paperback)
Excellent resource! Answered all the questions I had regarding establishing a web store! A must have for someone like me who understood what I wanted but had no idea of where and how to get it!! Thanks
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online marketing campaigns, express checkout, catalog manager, soft launch, payment gateway, interchange rate, setup fee, merchant service provider, sponsored search, payment center, search marketing, ten traps, administrative contact, statement fee, tax clearing, storefront provider, new web store, product detail page, store home page, own merchant account, shipping account, click the orange, shopping cart software, scroll down the page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Merchant Solutions, Time Needed, Constructing Your Web Store, Filling In the Blanks, Postal Service, User Agreement, Drawing Attention, Getting the Word Out, Setting Up Your Back Office, Getting Started Checklist, Establishing Your Payment Options, Wiley Publishing, Merchant Starter, Finding Your Storefront Provider, Control Panel, Web Stores Overview, Developing Your Store Policies, Microsoft Excel, Finalizing Your Web Store, Hard Facts About Your Store, Discovering Your Purpose, American Express, Outsourcing Store Elements, United States, Laying Out Your Design
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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