This is the practical, website "do-it-yourself" manual for the rest of us. Visitors are the life blood of every website. If you are wondering how to drive traffic to your website, this book offers 55 Actions you can take - explained so that anyone can understand them - to get your website to the top of search results. The author assumes you don't want to spend a dollar more on your website until you see results, and that you don't have a deeply technical background, but still wish to understand what every business owner needs to know about how search engines work. Whether you are a Director of Marketing wanting to boost your career or a one-person plastic surgeon in upstate New York looking for new customers, these 55 tips will help you drive traffic to your website. All of them are effective and applied over time, will keep traffic coming to your website for years. Even after reading the Table of Contents, you'll want to make the first changes to your website.
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About the Author
Author of , and , Scanlan has worked for a decade and a half on every facet of Internet commerce. From developing and shipping web traffic analytics products to implementing e-commerce solutions, founding several companies, including Bocada Inc and SiteLeads.net, Scanlan has learned what a website needs to be visible to search engines and what must be in place to drive paying customers to the product and service the website offers.
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Most Helpful Customer Reviews
19 of 24 people found the following review helpful:
5.0 out of 5 stars
A Treasure Trove of Traffic Generation Gems,
By
This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)
Search engine optimization (SEO) is a rather nebulous and overwhelming topic. It consists of a glut of scattered and discordant advice that aspiring SEO specialists must painstakingly wade through and synthesize to learn the best-practice activities for high rankings. My experience has been that SEO is very frustrating to learn and keep up with.
I just finished reading Web Traffic Magnet and found that it takes much of the mystery out of SEO. It answered many of the nagging questions I have had about SEO for a long time. As well, I really appreciate having these answers all in one place -- written in brevity, without superfluous or overwhelming content -- for quick and easy reference. Web Traffic Magnet really is an extremely useful book. I recommend it for anyone learning the practice of SEO or even greatly skilled in it. The SEO virgin may need to first review a primer on the basics of SEO to fully appreciate this book, but I think all other SEO practitioners will find it a treasure trove of great gems on driving traffic to one's Web site.
8 of 9 people found the following review helpful:
2.0 out of 5 stars
Some Decent Tips - But Noticeably Recycled Ideas,
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Amazon Verified Purchase(What's this?)
This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)
I've spent over 10 years developing websites and handling web marketing for my clients. While most web promotion books don't bring much to the table for me, I'm always on the hunt for useful new ideas.
While many of the tips in this book are genuinely useful to anyone that's new to web marketing, they are noticeably recycled from older guides on internet promotion. The good news about Web Traffic Magnet is that many of the techniques included definitely work. There are useful tips related to the ideal way to create page title tags, why inbound links to your site are important, and how to avoid being penalized by Google. The bad news is that most of the book borrows its ideas from a 2005 Guide by Brad Callen titled "Search Engine Optimization Made Easy." Heavily distributed for free amongst designers, Callen's PDF guide broke down all of the basics to SEO that were included in Web Traffic Magnet. The difference between Callen's guide and Web Traffic Magnet is that the PDF is well-structured, where as the book is an odd mish-mash of tips with no little organization. When the book contains original ideas, there's no research or proof that it actually works. The most bizarre tip WTM offers is that you post to your blog every day, with a paragraph that begins "This is just a guess." The author erroneously suggests that search engines like Google probably check your site at the same scheduled time every day, so you should space out your blog posts at least 24 hours apart. It's this kind of speculation that makes it noticeable that the author stumbles when he's not providing tips that originate with other professionals. I've given five stars to books that weren't helpful to me, but were noticeably great primers for newbies. Web Traffic Magnet is simply outdated, and the most quality tips are already available for free online in "Search Engine Optimization Made Easy." Save yourself $12 and just download the free PDF, as that was clearly the source for many of the ideas in this book.
9 of 11 people found the following review helpful:
5.0 out of 5 stars
This book is a MUST!,
Amazon Verified Purchase(What's this?)
This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)
I just started an on-line store[...], not knowing the first thing about how I was going to get traffic to my site. In fact, all I knew how to do was find the right people to design, photograph and write for me since I have owned a design firm for the last 20 years. Then came the day when it was finished, and it hit me, now what?
I bought books on Twitter, and learned it. Ok. I bought books on Facebook, got the hang of that. OK. Figured out Linked In. Fine. But, still...it was nothing. You can tweet all you want and your chirps aren't heard all that often. There was still the mystery of the web...and aptly named so because it really is like getting caught in the spider's web that actually makes little to no sense. I am not even sure the web understands the web. Relief came to me when I bought Liam Scanlan's Web Traffic Magnet. When I first opened it, I almost fainted when I saw all the new words and ideas to learn. I took it one word at a time, had my highlighter and went through it once. Somewhere along the line a little light went on, and I started to hear sense. So I read it again. WOW, Liam really knows what he's doing, and writes so a newcomer like me can understand. I simply took his advice, one point at a time, and by some strange magic, my page rank went from N/A to a 5/10 in 4 weeks. I never even heard of page rank a month ago...but it's real. The thing about the book that I love so much? Besides taking the ouch out of understand the web? It's small enough to fit in my purse so I can review when ever I want. And then there is Liam himself, who will actually help you along if you feel you need him. He stands behind his work. Thanks Liam for this great book. I am working on your next book now! [...]
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