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Web Tricks and Techniques: Layout: Fast Solutions for Hands-On Design
 
 
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Web Tricks and Techniques: Layout: Fast Solutions for Hands-On Design [Paperback]

Elisabeth Heinicke (Author)
3.6 out of 5 stars  See all reviews (9 customer reviews)


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Book Description

Web Tricks and Techniques June 2, 2002
New and better technologies have created increasingly demanding consumers. A Web site that doesn't incorporate the latest effects will have trouble keeping the user's attention -- and the challenge to deliver lies squarely with today's Web designers. Now, Rockport Publishers helps answer this challenge with the Web Tricks and Techniques series. These user-friendly reference guides are designed to make even the most complicated and intimidating Web technology easy to understand.

Layout offers tips and tricks for every element of Web page design, using a straightforward format that allows readers to "look over the shoulder" of top design experts. From general layout (i.e.: wide versus tall sites) to navigation (i.e.: pop-down/up menus); from special effects with text and rollovers to how to incorporate additional elements such as streaming video and audio -- the book includes step-by-step instructions and the actual HTML codes that make each featured "trick" work.

No more dense computer manuals and time-consuming code-copying. With this invaluable new reference, Web designers at all experience levels can get up to speed immediately on the latest technologies -- and use them to create compelling online sites.


Editorial Reviews

About the Author

Elisabeth Heinicke is a Web designer and educator. As the owner of Xuxy Grafix, a Boston-based Web design company, she has been designing and developing informational and e-commerce sites for her clients since 1996. Elisabeth teaches in the Internet Systems Management Program at Bentley College and has taught Dreamweaver at the Art Institute of Boston. Additionally, Elisabeth teaches HTML, DHTML, and Dreamweaver at the Interactive Factory in Boston.

Product Details

  • Paperback: 160 pages
  • Publisher: Rockport Publishers (June 2, 2002)
  • Language: English
  • ISBN-10: 1564968596
  • ISBN-13: 978-1564968593
  • Product Dimensions: 9.2 x 9.2 x 0.5 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,459,517 in Books (See Top 100 in Books)

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Customer Reviews

9 Reviews
5 star:
 (5)
4 star:    (0)
3 star:
 (1)
2 star:
 (1)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

11 of 12 people found the following review helpful:
5.0 out of 5 stars learning how to look, October 3, 2002
By 
Geneva (Lebanon, New Hampshire, United States) - See all my reviews
Finally! Someone who knows what makes a website work, and is willing to tell the rest of us. This book is very aptly titled: "Layout", as opposed to "Linux". It teaches me what to look for in a web site design that is effective in both marketing and aesthetic. It gives me all the options I need to design well with plenty of compelling examples. This is not an advanced programming book. In fact, it starts with very basic things. Like using legible fonts. Like pale colored backgrounds (instead of black backgrounds with red lettering). As a professional artist, I know how I want my images to come across on my website. If my site is poor then I lose business. I don't want to spend thousands for a site that looks poor, nor to learn a new career in order to market my current career. The structuring of the lessons, the online resources listed, the tips and commentary in Layout are all excellent.
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13 of 15 people found the following review helpful:
2.0 out of 5 stars the problem is >>, February 19, 2003
This is the book for begginers , it gives you
basic rules about creating webpages , it gives
you scripts that you can find in web without any help.
It has true words and nice photoes but nothing more, if
you're searching something about : how to do nice-looked
webpages , how to organize work by using grid, make good color
combinations , work with typography to find attractive
solutions, you will not find it here.
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9 of 10 people found the following review helpful:
1.0 out of 5 stars For the absolute beginner only, May 24, 2002
This review is from: Web Tricks and Techniques: Layout: Fast Solutions for Hands-On Design (Paperback)
If you read the editorial review, terms like "all experience levels", "latest technologies", and "latest effects" are used or implied throughout. The book, however, covers only what a beginner would have learned in the first month from his/her first HTML/Javascript book.

Only the most minimal explanation is given for anything. Instead, you're constantly told to "take the tutorial at ..."- Note to author: if you write a book, include some content. Readers don't want to pay [$] for a printed list of online tutorials.

In short, there are no 'top design experts' that had any input into this book in 2002 (the pub. date). Maybe frames and nested tables were 'cutting edge' in 1997, but they're old news in 2002, and are far from what design experts would be talking about today.

If you're a beginner looking to get up to speed on a few basic design tricks, there are better, more explanatory books that you can find with a basic search. If you have any experience at all in the field, there will be nothing in here you didn't master long ago.

I had to rate this at 1 star because even if the book was misrepresented against the author's wishes (maybe she didn't mean to have it portrayed as an advanced book), it doesn't even do a good job of explaining the basics (instead referring you online as mentioned above). Sorry to be so harsh, but this book is not worth the high quality stock it's printed on.

Now excuse me- I have to go return this and get something helpful...

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Inside This Book (learn more)
First Sentence:
As a designer of Web pages, you must keep in mind at all times that the Web is a medium entirely different from the printed page. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
scroll sideways, retro future, splash page, style declaration, navigation scheme, nested table, navigation bar, entry page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Internet Explorer, Times Roman, The Cask of Amontillado, Cascading Style Sheets, Walker Art Center, Lua Makika
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