Customer Reviews

The Web Wizard's Guide to Flash

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as a web design instructor, i've read many books on flash and i am always looking for new reference/learning material to recommend to students. this one covers all the important topics very well. from the basic screen tour up through the nitty-gritty of actionscript, this book does a fantastic job of breaking down a difficult set of topics for a beginning flash animator. i would suggest this book to someone just starting out with the program, or for a person who's self-taught and is looking for the 'correct' way to do something. definitely a good investment.

The Web Wizard's Guide explains not only how to use Flash, but how to design with Flash. Tech-manual writers are notorious for leaving out context when describing a software interface, which makes learning most programs difficult. Kay's down-to-earth writing style simplifies the process. He uses practical, realistic examples to explain the concepts behind each menu command. He teaches you to know when to use Flash, and when not to use it. Read this book to learn good Flash design and keep the product manual around simply for reference.

I am a busy Art Director/Designer who, at last, is making the necessary transition from print to the web. The Web Wizard's Guide to Flash by Michael Kay has just become my most recent bible. I just love this book and can't put it down . . . it's like having your own web wizard always at your fingertips.

Michael Kay has done a great job in presenting a lot of intimidating technical information in an accessible way. The instructions are direct and clear and the language of the text is simple and friendly--not loaded with dull or confusing tech speak. The format of the book relies on well honed step-by-step technical objectives which, when applied, give fantastic results.

Best of all, I have been able to use these lessons directly in my day to day layout and design process. After working through this book, my web pages are now alive with animated motion and pizzazz, finally breaking me out of the amateur design crowd!

I highly recommend this text as a must read for any web designer or student or teacher who wants to learn and apply Flash - fast - in a painless, easy-to-read-and-use format. It should also be made more available on book store shelves in general.

I loved this book. It is rare to have a computer book that you can read cover to cover but this is one. It is meticulously researched and written, with good questions and exercises at the end to test what you learned. The only thing I didn't understand was why there were only answers to odd questions, but it didn't really matter. Finally there were excellent online references for future learning. This is a classic.

As a Flash beginner, I found this book to be the perfect starting point: concise, clearly written, and full of practical advice for creating basic Flash animations.

Kay writes in an accessible and engaging style, walking readers through basic Flash concepts like vector graphics, the stage and timeline metaphors, up through more advanced topics like coding interactive behaviors and working with sound. Finally, he introduces readers to the basics of Actionscript, the advanced Flash programming language used to create more complex applications.

I would wholeheartedly recommend this book for beginners like me who are interested in getting started with Flash.