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The Web Writer's Guide
 
 

The Web Writer's Guide [Paperback]

Darlene Maciuba-Koppel (Author)
3.3 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

0240804813 978-0240804811 April 29, 2002 1
Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost.

Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications.

The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.

* Expert tips for novice writers and writers experienced primarily in print

* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines

* Includes a Web writer's glossary to defining online content and Internet terms

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Editorial Reviews

Review

"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication

"This book brings together in a relatively short space the highlights of important concepts that make for good, solid, and even great online writing." - Rebecca C. Hall, TechnicalCommunication

About the Author

Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.


Product Details

  • Paperback: 250 pages
  • Publisher: Focal Press; 1 edition (April 29, 2002)
  • Language: English
  • ISBN-10: 0240804813
  • ISBN-13: 978-0240804811
  • Product Dimensions: 9.1 x 6 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #903,297 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

13 of 16 people found the following review helpful:
5.0 out of 5 stars A "must-have" for Web-writers!!, May 22, 2002
By 
Tasha A Padavano (Pennsylvania, USA) - See all my reviews
This review is from: The Web Writer's Guide (Paperback)
I am just learning about how to write on the Web. I found this book to be a great reference source with its 24 checklists, worksheets and forms. The Quick-Start Section gave me a good idea of what online writing is all about. The book is easy to understand and provides good detail on all types of writing for the Web.
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2 of 3 people found the following review helpful:
3.0 out of 5 stars Not as good as I'd hoped, March 21, 2006
This review is from: The Web Writer's Guide (Paperback)
This is a very dry read. Given the Web's visual elements, it's surprising there weren't illustrations to demonstrate what the author is talking about.

If you've got even a modicum of media-writing experience, this book is pointless. It'll probably sit on my bookshelf as a reference.
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2 of 3 people found the following review helpful:
2.0 out of 5 stars Guide to Writing and not much else., March 18, 2006
This review is from: The Web Writer's Guide (Paperback)
I had to get this book for a graduate class I am taking and overall I felt it didn't offer anything new in the world of writing.

It's basically a news writing book but few differences are mentioned in regards to writing for Web pages. There isn't anything in it about how to program the site or lay it out, it's all style.

It isn't much help when you've already read numerous news writing books and taken news writing classes, but for a beginner it might work well.
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Inside This Book (learn more)
First Sentence:
The purpose of the Quick-Start Section and Online Writing Process Roadmap in this chapter is to give you a brief overview of online writing. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
online writing jobs, web site style guide, online learning courses, writing niche, online writers, training intranet, navigation cues, writing your first draft, writing specialty, navigational cues, web writing, online readers, deep linking, annotated links, complete contact information, content accessibility guidelines, signature block, navigational buttons, archived articles
Key Phrases - Capitalized Phrases (CAPs): (learn more)
National Writers Union, Invisible Web, Accessed May, Jakob Nielsen, New York, Poynter Institute, Web World, What's New, United States, World Wide Web, Accessed April, Getting Ready, Poor Richard's E-Mail Publishing, Accessed January, Content Spotlight, Editorial Checklist, Search Engine Watch, Annenberg Online Journalism Review, Editing Web Writing, Moira Anderson, Writer's Digest, Accessed February, Accessed June, Accessed October, Angela Adair-Hoy
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