Customer Reviews

Weblogs & New Media: Marketing in Crisis

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Charles Hugh Smith's "Weblogs & New Media: Marketing in Crisis" is one of the most important business analyses I have ever read. It is the first to squarely face converging global crises from a business perspective: peak oil, climate change, resource depletion, and the junction of key social cycles will radically alter the business landscape in coming decades. As an entrepreneur I have been retooling my own business to meet these head on, but have felt hamstrung by marketing's insistence upon positivity even to absurdity and denial. "Weblogs & New Media" helped immensely by providing the conceptual framework I needed to move forward. Within this framework I can begin formulating strategy appropriate for the new global zeitgeist -- namely, trust as the new currency du jour. Moreover, Smith offers insights for building this trust via digital resources that business currently misunderstands and misuses, a criticism that will be familiar to Seth Godin fans but which has implications far beyond traditional marketing goals. "Weblogs & New Media" is essential reading for any entrepreneur who refuses to drink the business media kool-aid, and who wishes his or her business to remain viable even in times of crisis.

Charles Hugh Smith, Weblogs & New Media is a thought provoking and insightful analysis for anyone involved with developing and implementing a marketing strategy. As conventional media continues to dilute the overall impact of the messages that are blasted onto the airwaves - television, radio and print - it's more important than ever to understand how to market in an ever changing environment.

As an entrepreneur, what I found most interesting about the book is how it's caused me to rethink not only how and why I shape the messages that I do, but the strategies I use to increase and maintain my customer base. With blogs becoming a major "go-to" source for information, it's critical that anyone who is serious about developing a marketing campaign read this book.

I just finished "Weblogs and New Media: Marketing in Crisis." Ironically, I'm taking a marketing class at one of the top rated business schools in the country right now which is utterly moronic, and Charles Hugh Smith's treatment of the subject was completely different and much more useful. Of the thousands of books I've read, Smith is the only author that compels me to pull out a pen and paper... I wrote 18 pages of notes during Survival+: Structuring Prosperity for Yourself and the Nation and 5 pages for "Weblogs."

It's a quick read packed with useful perspective -- no fluff, so it's worth reading a couple of times.