Webmastering For Dummies [Paperback]

Daniel A. Tauber (Author), Brenda Kienan (Author)

Book Description

ISBN-10: 0764501712 | ISBN-13: 978-0764501715 | Publication Date: July 22, 1997 | Edition: 1

Free Webmastering "Cheat Sheet" Inside!

This Is Your Guide to Planning and Producing a Winning Web Site with Fresh, Compelling Content! "Webmaster" means many things to many people. Today's Webmaster may create or produce content, administer a site or a server, or even acquire a budget and then outsource everything. If you're looking for a friendly mentor, then Webmastering For Dummies^® will show you where to start, how to develop strategies, and much more. This is the book the authors wished for when they were starting — chock full of what a Webmaster really needs to know.

Inside, find helpful advice on how to:

• Get on track and stay there, whether you're a Webmaster of all trades or one specializing in content, production, technology, or management
• Promote your site with smarts and get big-time traffic
• Sell your product or service on the Web, with or without your own Web site
• Find out the six possible goals of a Web site, determine your site's goals, and measure your success
• Understand legal bugaboos and avoid pitfalls
• Establish and maintain a bulletproof budget and effective procedures and standards
• Run your own server or deal effectively with an Internet service provider
• Maximize navigation of your site through savvy architecture and solid search capabilities
• Use databases as the backbone of your robust and dynamic Web site

Ask for IDG Books' …For Dummies^® Books, the Fun and Easy Way to Find Out about Computers. Ask for IDG Books' Java^™ For Dummies^®, 2nd Edition, the fun and easy way to add interactivity to your Web pages, and The Internet For Dummies^®, 4th Edition, the fast and friendly way to get connected to the Net.

Editorial Reviews

Amazon.com Review

Webmastering, though it's fast retreating from the bleeding edge it once occupied, is one of the last jack-of-all-trades job descriptions. A good Webmaster has to know something (quite a bit, actually) about computer networking, telephone services, software, database design and administration, user administration, electronic money transactions, and tons more. The job is not just about knowing HTML and being familiar with some graphics software. In essence, that's the point that Webmastering for Dummies drives home to its readers. This book doesn't go into much detail on any aspect of the job of the Webmaster--particularly the more-or-less autonomous kind that doesn't function as part of a larger corporate information-technology group--but it provides a good overview of the job, and a moderate amount of valuable information.

You'll probably want to read this book, or at least its individual chapters, straight through in the way you would read a novel. The plot here isn't much, but the authors like to describe their subjects in English, rather than with code examples or protocols you can follow on a keyboard. It's good reading, though it's sometimes muddled by digressions into Web sites with design budgets in excess of $500,000. People with budgets like that aren't going to be reading Dummies books to figure out how to set up their sites. You won't be disappointed if you're starting from zero, but expect to do further research. --David Wall

Topics covered: The varied skills that are part of the Webmaster's trade, including goals assessment, content accumulation, e-commerce engineering, service-provider interaction, and coding with HTML. --This text refers to an alternate Paperback edition.

From the Back Cover

The fun and easy way(TM) to pick up professional Web know-how

Updated with the latest e-commerce strategies!

Build, manage, and promote a professional Web site

Build and manage a site that pulls in visitors -- and dollars!
Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools.

Discover how to:
* Attract visitors with content, community, and commerce
* Implement a b2c or b2b e-commerce plan
* Capitalize on XML, broadband, and wireless
* Create effective marketing campaigns
* Defend your intellectual property
THE DUMMIES WAY(TM)
* Explanations in plain English
* "Get in, get out" information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
Get Smart! www.dummies.com
* Register to win cool prizes
* Browse exclusive articles and excerpts
* Get a free Dummies Daily e-mail newsletter
* Chat with authors and preview other books
* Talk to us, ask questions, get answers --This text refers to an alternate Paperback edition.

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (July 22, 1997)
• Language: English
• ISBN-10: 0764501712
• ISBN-13: 978-0764501715
• Product Dimensions: 9.1 x 7.4 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #3,106,357 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Excellent Book For Those Planning to Be An Expert, March 27, 2002

By 

IJAZ A QURESHI (San Francisco, CA United States) - See all my reviews

This review is from: Webmastering For Dummies (Paperback)

I am an MBA Graduate and always felt that I have very little knowledge of Web Site Planning & Development. After reading this book I found, it is so easy to be a successful Web Planning AND Development Expert. This book starts from very basics and moves up to very high professional level.
I would recommend this book (Webmastering For Dummies 2nd Edition, by Brenda Kienan)to all those who have interest in Web Planning and Development but couldn't do it because they thought it is impossible to do!
I enjoyed reading this book and feel this book has opened many new avenues in my professional life, I hope it will do the same for you too.

17 of 20 people found the following review helpful:

2.0 out of 5 stars Ok for beginners, March 30, 2000

By A Customer

This review is from: Webmastering For Dummies (Paperback)

This book is exactly for what its title suggests, "Dummies", really no depth at all, but if you are a beginner that really has no idea what is going on in all aspects of web design or webmastering, then I suggest you get it to get an idea of what is going on. Even after that however you will probably still need another beginner level book to help get you up to speed on some other more in depth issues that webmasters face.

7 of 7 people found the following review helpful:

5.0 out of 5 stars Real, practical advice, April 23, 2001

By A Customer

This review is from: Webmastering for Dummies (Paperback)

A co-worker recommended this book to me as a truly expert overview of managing a website. She couldn't have been more correct--I've been producing big-budget, high-volume websites for a couple of years, but this book gave me new insight into how other aspects of the website business work. Whether you're new at the job or you've been at it a while, and whether your job is as an all-around webmaster or as a specialist, I think you'll find this book interesting and useful.