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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.
At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.
In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.
Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
We read this book for a book panel discussion with our client team. Some of us read the full item while others read only designated portions. Read morePublished 8 months ago by J. Scott Blessman
Did you know that despite having one of the largest populations in the world, only 10% of people in India are online? Read morePublished 13 months ago by Mr W L Kwasniewski
I was disappointed in how the author assumed I was a 23 year old with attention deficit disorder. It's full of bright pictures and infographics, no thought required.Published 16 months ago by B. Naylor
Good content and useful information. The book is organized well and well written. It would be great if this title was available in Kindle format.Published 19 months ago by Robert Roundtree