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Webs of Influence: The Psychology of Online Persuasion 1st Edition

4.5 out of 5 stars 14 customer reviews
ISBN-13: 978-0273772958
ISBN-10: 0273772953
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Editorial Reviews

From the Back Cover

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

About the Author

Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.

With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.  

Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych

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Product Details

  • Paperback: 288 pages
  • Publisher: FT Press; 1 edition (March 4, 2013)
  • Language: English
  • ISBN-10: 0273772953
  • ISBN-13: 978-0273772958
  • Product Dimensions: 6.2 x 0.7 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #575,223 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
I bought this book as it just came out in Sweden. From the first pages I was hooked and has since finishing it often returned for brief and insightful reminders. Nathalie writes in a way that makes it easy to get right to the core on each topic. As an academic I love the fact that there are references to studies and further reading all through the book. It's a must have for any one interested in the field.
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I read this book a few months ago, and I still have it sitting right on my desk, filled with bookmarks of places I want to re-visit, re-think, and re-implement in my own marketing. This book is just so full of fantastic information that I couldn't digest it all at one time.

The endnotes alone are worth the price of the book. I've read some other books that mainly source secondary resources like blog articles that rehash other primary sources. Nathalie Nahai has actually done an amazing amount of primary research, and the endnotes are filled with all kinds of studies on a huge breadth of topics.

Still, it doesn't read like a dry, academic tome. It's brilliant, deep stuff, but it isn't anything that a person of average intelligence would struggle to understand.

This book has become one of my top recommendations on the subject.
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I am a student who is very much interested in digital marketing. I heard about Nathalie's book while I was studying abroad in the UK, but I didn't really pay attention/purchase it until I came back to the states. I fully regret the fact that I didn't pick up the book while abroad because this has a lot of useful info. Nathalie includes a lot of interesting real case studies, plus the book is filled with colors.. I love colors! Haha, that might make this book interesting for those who get board reading, right?

What I love about this book is how Nathalie draws from her background of psychology with additional support in neuroscience and behavioral economics to create awareness of how marketing has changed from the local to global context. She has made this a very easy read and I recommend it digital marketing beginners/those who have little to no knowledge in this industry. Also it might be useful for those who are planning to open their own website or those who want to update.
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Your digital presence is now more important and is also 'louder' than ever before! So it's crucial for anyone expressing themselves online & transmitting their message out onto the interwebs to be certain that the message they are intending to send out is what's being perceived. If you have any doubt about that (or what any of that even means), then you NEED this book! Nathalie dives deep into the psychology of not only how we perceive what we encounter online, but what the root cause is and if it's not giving us a positive result, what we can do to remedy it. She's clearly done a huge amount of research in order to write this super-insightful book, and on top of it all, she's a truly lovely person to listen to (I highly recommend her podcast: "The Web Psychologist.") If you get this guide, you'll not only begin to view the web differently, but in applying her recommendations, you'll probably garner higher conversions AND more traffic. Cha-ching!
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I would definitely recommend this book to people of any age. The book is great for those interested in any type of digital marketing, or even for those who don't know much about marketing their company, product, or service online who want to learn. This book will teach you the ins-and-outs!
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Did you know that despite having one of the largest populations in the world, only 10% of people in India are online? Do you know which countries have the greatest divides between the rich and the poor? Did you know that colours have different meanings to different countries/cultures? These are just some of the many questions that were answered after reading this book. If you have anything to do with web design and or development, I highly recommend giving it a read. "Webs of Influence" teaches us what to consider when trying to persuade potential customers to perform various desired actions on your site. Whether you're a small site or colossus, this book is a MUST read! It helps you understand who your customer is, talk to them in their terms and sell to them with integrity.
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Format: Kindle Edition Verified Purchase
Nice book, very interesting but i need more examples of the different topics of the book.
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