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Website Optimization: An Hour a Day - A Conversion Rate Optimization and A/B Testing Guide Paperback – May 8, 2012

ISBN-13: 978-1118196519 ISBN-10: 1118196511 Edition: 1st

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Product Details

  • Paperback: 360 pages
  • Publisher: Sybex; 1 edition (May 8, 2012)
  • Language: English
  • ISBN-10: 1118196511
  • ISBN-13: 978-1118196519
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #885,350 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Optimize Your Website, Conversion Rates, and Revenue

A Step-by-Step Guide

Captivate your website visitors, supercharge your conversion rates, and beat your online competition with this detailed guide to all aspects of website optimization. This hands-on resource steps you through the tools, best practices, test ideas, and strategies needed to improve and generate more revenue from any kind of website. From optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into all the crucial areas of this exciting new field. This book's unique approach incorporates best practices from web analytics, web usability, and online marketing to help you get the most out of your optimization efforts.

  • Optimize everything, from your homepage and checkout flows to navigation, forms, and other crucial functionality

  • Analyze your visitors and their on-site behavior so you can better engage and convert them

  • Create better test plans and optimization strategies to make sure your efforts succeed

  • Take advantage of advanced optimization techniques for mobile pages, email marketing, and more

  • Personalize and target your website to better fit your visitors' needs, lifting conversions even further

  • Influence your visitors using powerful trust, social proof, scarcity, and reciprocity techniques

  • Establish an optimization process and organization framework that drives better results quicker

  • Combine best practices of web analytics, web usability, and online marketing to improve your results

You'll also find:

  • Over 75 great tools to help you optimize your website

  • Website optimization checklist to gauge your current efforts

  • Success metrics and conversion goals for any kind of website

  • Details of a testing team critical for your optimization efforts

  • Example of a high-impact test strategy that any website can use

Advance Praise for Website Optimization: An Hour a Day

"If you want to learn how to supercharge your website business performance, this is the book you've been waiting for. It's practical, actionable advice delivered from a master practitioner."
Lance Loveday, CEO, Closed Loop Marketing and author of Web Design for ROI

"In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!"
Avinash Kaushik, Digital Marketing Evangelist, Google, and author of Web Analytics 2.0

"This book is a must-read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich's steps to avoid the common mistakes that will derail your efforts!"
Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide

"Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!"
Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

About the Author

Rich Page is a Conversion Specialist at Adobe, working with Fortune 500 clients to help improve their website testing and optimization strategies. Rich has been analyzing, testing, and improving websites for over 10 years and has previously worked for Disney Online in their web analytics and optimization team. He has a unique background of online marketing, web usability, and analytics, and has a popular web analytics and optimization blog at rich-page.com. He is also a regular speaker at industry conferences and the coauthor of Landing Page Optimization, Second Edition.

Customer Reviews

4.4 out of 5 stars
5 star
62%
4 star
19%
3 star
19%
2 star
0%
1 star
0%
See all 26 customer reviews
Most businesses think of website optimization in terms of search.
Kristi Hines
This book thoroughly covers the entire subject and is easy to understand.
Slim
Who will spend what kind of time looking at what type of content.
B. McGregor

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By O. Prusak on May 11, 2012
Format: Paperback
Let me start by saying that I have been doing conversion rate optimization (and more generally - website optimization) professionally since 2005. I have personally reviewed, critiqued, optimized and split tested hundreds of pages and sites. I have also read just about every book on the topic (and have contributed to a few as well).

There are plenty of good website conversion books out there that give you a good overview and present you with plenty of ideas and concepts.
Unfortunately, they all either read like an encyclopedia or only cover a subset of website optimization.
This book is different - It gives you step-by-step instructions and an easy to follow plan on how to actually go about implementing everything you need to do.

As the author states, there is no silver bullet for successful website optimization. It requires working on several fronts and integrating several disciplines but if you follow the plan you WILL get great results.

The only thing "missing" from the book is that at times it doesn't go into enough detail and depth.
I'm fine with that as I don't expect a "how to" book be as thorough as an encyclopedia, but at times I did feel that the process covers 95% of cases and not 100% :)

if you are looking to increase you site's conversion rates and overall user experience and want a complete process that works - get this book!
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5 of 5 people found the following review helpful By Matt VINE VOICE on July 4, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Given the simplicity of the book title, this book initially seems to be a bit on the lengthy side. There is nothing simple about the techniques for website optimization set forth here. The author gives you step-by-step instructions for actions to take on each day of the week (an hour a day) for several weeks.
Areas of focus include:
-Web analytics & testing tools
-Understanding visitor needs & behavior
-Understanding website conversions
-Optimizing for repeat visits
-Learning from your results

It's involved work, but that is to be expected when optimizing your website. Many of the steps and suggestions found in this book are not necessary in order to run a successful website, but following the guidelines and taking the actions that you choose to take is certainly worthwhile.
Be prepared to do some serious research and testing while testing your website. This book is a great companion on that quest.
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3 of 3 people found the following review helpful By Stacy Lytwyn VINE VOICE on October 21, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I am far from a techy, yet author Rich Page of "Website Optimization: An Hour a Day" manages to pack in a lot of information that is easy to understand and, most importantly, once digested, simple to incorporate in order to drive website visitors.

I think the book title could have been amended to read "An Hour a Day A-Z." Soup to nuts, or in this case, from web analytics to targeting techniques, I do not think Mr. Page left anything relating to the topic unaddressed! You could easily utilize the information in the book into a full semester college syllabus. It's that thorough!

With so much information, however, I did get a little overwhelmed and instead of optimizing an hour a day, it amounted to zero hours a day. These overdoses of information made me feel muddled, not knowing where to begin and where to end. The convenient checklist does help you get back on course, and then it is simply a test of how many online surfers you can actually draw to your website. I do believe that in his book the author provides all the bait necessary for optimal website optimization.

Stacy Lytwyn Maxwell, Marketing Guru/Motivational Speaker/Journalist
Author: CONSUMMATE CONNECTICUT: DAY TRIPS WITH PANACHE
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3 of 3 people found the following review helpful By B. McGregor VINE VOICE on December 28, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Website Optimization was a very detailed guide for the mid sized businesses on a budget. It contains some great advice that the big marketing companies have turned into a science. What attracts a visitor. Where do they look first. What will capture their attention fastest. And more.
When the science of website optimization first appeared there were basic concepts of time and attention spans. Who will spend what kind of time looking at what type of content.
This book focuses on the monetizing of a product driven site, verses a content driven site for example.
Product sites are much more competitive and the host must continually fine tune what to promote.
Cookies and tracking is essential, but becoming too intrusive can also turn off a potential customer.
This book will help you put your store online and make the most of a very competitive market. The little guy needs to be apprised of where the next level is headed and get there first.
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2 of 2 people found the following review helpful By Rebecca Haden VINE VOICE on July 26, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I like the Hour a Day series. They always take big things and break them down into manageable pieces. This one will, if you spend an hour a day for 27 weeks, help you optimize your website.

Actually, if you have a business website, you'd be crazy to wait around for 27 weeks to get it optimized. The ROI for optimizing your website is, according to recent polls, the highest for all marketing activities. You'd lose so much in potential sales that it makes much more sense to hire someone and get it done.

Let's imagine instead that you want to learn the ideas behind website optimization. This book takes you through all the main topics:
* the use of analytics tools and testing tools
* keyword and competitor research
* online marketing research
* techniques for speeding up your site
* website layout and usability
* shopping cart usability
* site usability on mobile devices
* best practices for email marketing

All of this is written for beginners, with little jargon. There are no specific instructions for how to make the changes recommended. Statements like, "...you need to offer embedding options so that visitors can embed your videos on their own blog, website, or social network" are not followed by instructions on providing those options. This book will therefore be most useful to site owners who have developers available, or for developers who have the technical skills but would like to have the knowledge to improve their clients' results.

If you're not wedded to the idea of spending an hour a day, you could also work through this book more quickly to identify the top changes you need to make at your company website.
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Most Recent Customer Reviews


More About the Author

Rich Page has been analyzing and improving websites for over 10 years, and is currently a conversion solution specialist at Adobe helping major Fortune 500 clients improve their testing and optimization strategies. Before this he worked for Disney Online in their web analytics and optimization team.

Rich comes from a background in online marketing, website usability and web analytics, and has previously worked in roles like these for Z57 Internet Solutions, Gartner and several start-up web companies. He has considerable expertise with Omniture SiteCatalyst and Test & Target, in addition to Google Website Optimizer and Google Analytics.

Rich graduated with a Masters in Information Technology from University of San Diego, where he did a thesis on website usability. Rich also holds a Bachelors in Management from Royal Holloway University of London where he did a pioneering thesis on ecommerce. He has been blogging about web analytics and optimization topics for over 5 years at http://www.rich-page.com, and is a regular speaker at Conversion Conference and other industry conferences.

He currently lives in London, England where he just returned to after spending 10 years in Southern California. In his spare time, he is a passionate classic rock fan and loves to play tennis.

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