Qty:1
  • List Price: $34.99
  • Save: $9.84 (28%)
FREE Shipping on orders over $35.
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Website Owner's Manual has been added to your Cart
Add to Cart
FREE Shipping on orders over $35.
Used: Very Good | Details
Sold by Gifts In Motion
Condition: Used: Very Good
Comment: A copy that has been read, but remains in excellent condition.
Access codes and supplements are not guaranteed with used items.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Website Owner's Manual Paperback – December 11, 2009

ISBN-13: 978-1933988450 ISBN-10: 1933988452 Edition: 1st

Buy New
Price: $25.15
26 New from $16.97 28 Used from $0.01
Amazon Price New from Used from
Paperback
"Please retry"
$25.15
$16.97 $0.01

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 296 pages
  • Publisher: Manning Publications; 1 edition (December 11, 2009)
  • Language: English
  • ISBN-10: 1933988452
  • ISBN-13: 978-1933988450
  • Product Dimensions: 0.6 x 7.3 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #808,866 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Paul Boag has been guiding clients through the process of developing websites for over a decade and has worked with a wide cross section of clients from both the commercial and public sectors. He currently runs a web design company called Headscape. When not doing client work he speaks on the subject of web design both in the UK and abroad. He also hosts the longest running and most popular web design podcast over at boagworld.com. Between speaking enagements Paul writes articles for a number of web design publications.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.3 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Leap of Faith Web Design on December 23, 2009
Format: Paperback
Paul Boag's "website owner's manual" is a resource for everyone on a website project team. In it, he champions a refreshingly straight forward approach to planning and designing, building and marketing, and owning and maintaining websites.

According to Boag in a recent article on [...], successful websites begin with business objectives, calls to action and a clear idea of user tasks. What impressed me most is how perfect the concepts in this "owner's manual" are for the business owner considering a new website or website redesign, maybe for the first time.

The logical "road map" presented here for managing a successful website project can painlessly add value to any project when team members, especially stake holders and managers are exposed to it before a project begins. I consider the first 2 chapters on planning a "must read" for all prospective website owners.

The "website owner's manual" makes a great recommendation for new clients or even a gift to help them prepare for a successful website project.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Nora Brown on June 21, 2010
Format: Paperback Verified Purchase
Though this isn't the most polished book (more the editor and publisher's fault than the author's), it packs a lot of information into easily-digestible portions. I highly recommend it to anyone working with a web designer to develop a site, or whose job it is to grow and maintain a site. For designers and developers, reading this book can improve your understanding of and communication with clients.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Gary L. Sprung on March 30, 2010
Format: Paperback Verified Purchase
In contrast to most web books, this guide takes the perspective of the owner, rather than the developer. As a developer myself, it is worth reading to get that different perspective. I am giving copies of this book to my clients. It will really help them.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ira Laefsky VINE VOICE on March 11, 2010
Format: Paperback
Since the development of HTML there have been innumerable guides to web development aimed at teaching the technical skills to construct an esthetically pleasing website. But little has been said, up until now about constructing and maintaining a website congruent with the individual's or organization's goals whether they be political influence, increased sales, or establishing communication with a user community. This excellent and reasonably compact (260 pages) guide is directed at the individual responsible for establishing and building community around a website that meets the owner's strategic goals, whether they will develop the skills to design that site within the organization itself, or will contract with appropriately skilled individuals. The issues addressed here are definitely strategic and project oriented, not Rich Interaction Tools, AJAX, or CMS-based. The author draws on significant advisory experience in enabling organizations to meet their business goals or strategic intentions for a site, in forming a vision for the site, selecting a design consultant, establishing readership and search metrics, setting cost goals, and most importantly in creating engaging sites that satisfy the organization's need.

Each phase of website development is explored from the point of view of the client individual or organization, whether it is establishing strategic goals to be met by the site, preparing a brief for the designer, making design review decisions based upon defined objectives rather than individual taste, interacting with Search Engine Optimization consultants, etc.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 7 people found the following review helpful By David Salahi on January 1, 2010
Format: Paperback
Your website can have a dramatic impact on your sales. If your website is working well, your sales can grow but, if not, your site might just be a waste of time and money. Unfortunately, many people who are responsible for the development of their organization's website don't understand the site development process. They also may not understand their role in the process and they often try to delegate all of the work to their web designer. While the designer/developer is certainly responsible for much of the work, the website owner has a number of responsibilities and must be actively involved in the process. Without the owner's active participation in the creation of a new website the effectiveness of the new site is sure to be compromised.

But how do you know all the things you need to do? A new book titled Website Owner's Manual: The Secret to a Successful Website has a lot of the answers. The first chapter provides an overview of the various roles that a website owner needs to play during the development process. According to author Paul Boag these include:
* Visionary
* Advocate
* Evangelist
* Content guardian
* Project coordinator
* Referee

He touches on the tasks the website owner must undertake as part of each role and how to work with others on the website team.
In the second chapter, which is on planning, the author discusses goal-setting at various levels including organizational objectives, website objectives and web project objectives. Author Boag points out the importance of involving the various website stakeholders in the planning process. He also recommends including the web designer in the process of shaping your website vision. I heartily endorse this recommendation.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search