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A Website That Works: How Marketing Agencies Can Create Business Generating Sites Hardcover – 2011

21 customer reviews

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Editorial Reviews

This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work. Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. What You'll Learn: How to confidently approach and plan marketing websites both for your firm and for your clients How to create a site that will generate leads based on your expertise How to plan and implement a content strategy that will serve as the foundation of your marketing How to use SEO to attract well-qualified prospects

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Product Details

  • Hardcover: 140 pages
  • Publisher: Rockbench Publishing (2011)
  • Language: English
  • ISBN-10: 1605440086
  • ISBN-13: 978-1605440088
  • Product Dimensions: 7.1 x 5.3 x 0.7 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #1,625,243 in Books (See Top 100 in Books)

More About the Author

Mark O'Brien is the president of Newfangled.com, a web development company with offices in Chapel Hill, NC and Providence, RI that specializes in working with creative agencies to build marketing sites for themselves and their clients.

Mark regularly speaks at events for HOW, MarketingProfs, ReCourses, SecondWind, and Win Without Pitching.

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3 of 3 people found the following review helpful By Sonja Jefferson on October 22, 2011
Format: Hardcover
Although it is aimed at marketing agencies, this is the perfect guide for anyone who wants to get their business website right today. Most companies approach their website from the wrong place: as Mark O'Brien says, a website is a work of commerce, not a work of art. Mark places planning and content at the forefront of every web project. Follow the advice in this book and your website will get you the leads you want. I recommend this book to all my clients.
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5 of 6 people found the following review helpful By UGC on September 21, 2012
Format: Kindle Edition Verified Purchase
The content is very useful. It goes right to the facts and applicable strategies. The only bad point is that the kindle version book displays very small size of graphics within the book, so some data in graphic format is illegible.
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2 of 2 people found the following review helpful By J VAUGHAN on October 21, 2011
Format: Hardcover
This book was recommended by a fellow web developer and I have to say it's one of the best books I've read recently that offers practical advice on how to design & develop websites for clients (and my own agency site).

Packed full of useful tips and workflows on how to approach & communicate with clients. The 9-step process gives you a blueprint on best-practice for website projects, from SEO to prototyping, content strategy & calls to action, this book is a must read for web agencies, designers & developers.
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1 of 1 people found the following review helpful By Gorilla Joe on July 13, 2011
Format: Hardcover
While this book is geared toward marketers, advertisers and designers, I'd recommend to anyone involved in the process of building a website.

It's a brief, to-the-point summary about making sure your website is working hard for you as a business tool. Too often I see organizations enter the website-building process without clear goals in mind that align to their business strategy. This book will help ask yourself questions like:

Is the content on my site specifically written and designed for the audience I want to attract?

What do I want a website visitor to DO once they get to my site?

Am I placing calls to action in the right places?

Am I making best use of social media engagement within my site?

Lots of good nuggets in here. A highly-recommended quick read.
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1 of 1 people found the following review helpful By Ted A. Dobbs on July 29, 2011
Format: Hardcover
After hearing Mark speak at the HOW Live conference, I immediately went and bought his book. It's an easily digestible explanation of how to develop a website that generates business. Mark focuses his attention on the often overlooked part of web development, the planning stage, with a breakdown of everything leading up to the design. He includes recommendations for processes and tools that will make web development and design go much smoother.

As a graphic designer that is often involved in web design projects, the book provides clear and easy to define steps that will work for my company site as well as clients. "a_website_that_works" should be required reading for anyone involved in website design on client and agency sides.
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1 of 1 people found the following review helpful By Linus on September 17, 2011
Format: Hardcover
A great, practical book that is grounded in rigorous theory on the purpose of a website, the author provides an actionable process for how designers should approach the development of a website. This book made me stop and ask the seminal questions that are necessary prior to design, and provided a rubric for prioritizing all of the elements of web design.

Since implementing this model, our traffic has increased more than 5 fold and we receive a constant influx of leads.
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3 of 4 people found the following review helpful By Susan Bodiker on October 20, 2011
Format: Hardcover Verified Purchase
I discovered this book when I was just beginning to build a website for my start-up ad agency and had no idea where to begin. This book became my blueprint. Beautifully written, full of useful, actionable information, "A website that works" demystifies the process, makes perfect sense and delivers what it promises.
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1 of 1 people found the following review helpful By Jay Blanchard on October 19, 2011
Format: Hardcover
Mark really nails down the key parts of creating web sites that will serve the site owner and site visitor well. The roadmap that is provided is a good basis for developing any kind of site, each strategy is sound. My copy is already full of sticky notes so that I can quickly find key concepts.
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