Mark O'Brien is the president of Newfangled.com, a web development company with offices in Chapel Hill, NC and Providence, RI that specializes in working with creative agencies to build marketing sites for themselves and their clients.
Mark regularly speaks at events for HOW, MarketingProfs, ReCourses, SecondWind, and Win Without Pitching.
Although it is aimed at marketing agencies, this is the perfect guide for anyone who wants to get their business website right today. Most companies approach their website from the wrong place: as Mark O'Brien says, a website is a work of commerce, not a work of art. Mark places planning and content at the forefront of every web project. Follow the advice in this book and your website will get you the leads you want. I recommend this book to all my clients.
This book was recommended by a fellow web developer and I have to say it's one of the best books I've read recently that offers practical advice on how to design & develop websites for clients (and my own agency site).
Packed full of useful tips and workflows on how to approach & communicate with clients. The 9-step process gives you a blueprint on best-practice for website projects, from SEO to prototyping, content strategy & calls to action, this book is a must read for web agencies, designers & developers.
Mark really nails down the key parts of creating web sites that will serve the site owner and site visitor well. The roadmap that is provided is a good basis for developing any kind of site, each strategy is sound. My copy is already full of sticky notes so that I can quickly find key concepts.
A great, practical book that is grounded in rigorous theory on the purpose of a website, the author provides an actionable process for how designers should approach the development of a website. This book made me stop and ask the seminal questions that are necessary prior to design, and provided a rubric for prioritizing all of the elements of web design.
Since implementing this model, our traffic has increased more than 5 fold and we receive a constant influx of leads.
After hearing Mark speak at the HOW Live conference, I immediately went and bought his book. It's an easily digestible explanation of how to develop a website that generates business. Mark focuses his attention on the often overlooked part of web development, the planning stage, with a breakdown of everything leading up to the design. He includes recommendations for processes and tools that will make web development and design go much smoother.
As a graphic designer that is often involved in web design projects, the book provides clear and easy to define steps that will work for my company site as well as clients. "a_website_that_works" should be required reading for anyone involved in website design on client and agency sides.
While this book is geared toward marketers, advertisers and designers, I'd recommend to anyone involved in the process of building a website.
It's a brief, to-the-point summary about making sure your website is working hard for you as a business tool. Too often I see organizations enter the website-building process without clear goals in mind that align to their business strategy. This book will help ask yourself questions like:
Is the content on my site specifically written and designed for the audience I want to attract?
What do I want a website visitor to DO once they get to my site?
Am I placing calls to action in the right places?
Am I making best use of social media engagement within my site?
Lots of good nuggets in here. A highly-recommended quick read.
The content is very useful. It goes right to the facts and applicable strategies. The only bad point is that the kindle version book displays very small size of graphics within the book, so some data in graphic format is illegible.
I've read this book several times, and in fact I modeled my website [...] on the premises inside it. The contents come from a very smart person with daily, deep, consistent experience in doing this work i the real world. I had so many "aha" moments reading this book that I quit marking them down. :) It's also refreshing to find substantive content in a shorter book. In our day and age, your website is your public persona, and frankly, most websites suck. If you follow these principles, yours will not.