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Initial post: Nov 6, 2008 2:56:45 PM PST
O. Prusak says:
"Always Be Testing" does a great job of covering the best practices for conversion rate optimization, but as a book, it won't always be up to date. Here are a couple of online resources if you have Google Website Optimizer specific questions:

The official website optimizer discussion group
http://groups.google.com/group/websiteoptimizer

A great site organized as a knowledge base (FAQ-ish)
http://www.WebsiteOptimizerGuide.com
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