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Webvertising: The Ultimate Internet Advertising Guide (HOTT Guide)
 
 
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Webvertising: The Ultimate Internet Advertising Guide (HOTT Guide) [Hardcover]

SCN Education B.V. (Editor)

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Book Description

ISBN-10: 3528031506 | ISBN-13: 978-3528031503 | Publication Date: June 28, 2000 | Edition: 1

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

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About the Author

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Product Details

  • Hardcover: 270 pages
  • Publisher: GWV-Vieweg; 1 edition (June 28, 2000)
  • Language: English
  • ISBN-10: 3528031506
  • ISBN-13: 978-3528031503
  • Product Dimensions: 9.5 x 6.8 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Amazon Best Sellers Rank: #3,279,514 in Books (See Top 100 in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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Ironic, isn't it, that just 40 years ago television was considered "new media"? Read the first page
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The Ultimate Internet Advertising Guide, Millward Brown, Net Gravity, Cognitive Buyer, Alta Vista, Forrester Research, Internet Advertising Bureau, Internet Web, New York, Andersen Consulting, Channel One, Morgan Stanley, Advertising Effectiveness Study, Electronic Telegraph, Jupiter Communications, Royal Mail, Four Part Series, Modem Media, United States, Wall Street Journal, Allen Iverson, America Online, Counted Homepage User, Counted Seen, Impressions Seen
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