Creating Killer Web Sites (2nd Edition) by David Siegal |
Personal Web Sites: Top Designers Push the Boundaries with Experimental Design and Graphics by Joe Shepter |
Creating Killer Web Sites (2nd Edition) by David Siegal |
Personal Web Sites: Top Designers Push the Boundaries with Experimental Design and Graphics by Joe Shepter |
Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more
Interactive strategies and media tactics for Web ad campaigns large and small
About the Author
Thom Forbes is a journalist, speaker, and consultant who has been involved with interactivity and advertising for 15 years. He was editorial director of Adweek, Marketing Computers (now MC), and Winners in the 1980s. He is editor of the American Association of Advertising Agencies interactivity newsletter BackChannel, contributing editor of Agency magazine, chair of Thunder Lizards Web Advertising conferences, and co-author of What Were They Thinking? a book about new product marketing.
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