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Webworks: Advertising: Not-So-Simple Basics for Web Designers
 
 
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Webworks: Advertising: Not-So-Simple Basics for Web Designers (Paperback)

by Thomas Forbes (Author) "APL Digital Sydney was established in September, 1995, as a joint venture between technology marketing company Marketing Resources Management (MRM), and the global, full-service advertising..." (more)
Key Phrases: media placement, brand internet, word banner, Adobe Photoshop, Creative Strategy, Adobe Illustrator (more...)
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Editorial Reviews

Product Description
From fundamental content and structure to alternative ways of presenting material, Web Works: Advertising explores branding on the Web. This informative book presents a variety of hard-sell and soft-sell approaches used by the most successful advertisers on the Web.

Chapters explore Web rings, clickable banners, portal deals and sitelets, interstitials, interviews, link exchanges, and more

Interactive strategies and media tactics for Web ad campaigns large and small

About the Author
Thom Forbes is a journalist, speaker, and consultant who has been involved with interactivity and advertising for 15 years. He was editorial director of Adweek, Marketing Computers (now MC), and Winners in the 1980s. He is editor of the American Association of Advertising Agencies’ interactivity newsletter BackChannel, contributing editor of Agency magazine, chair of Thunder Lizard’s Web Advertising conferences, and co-author of What Were They Thinking? a book about new product marketing.

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