Most "how to be a vegetarian" cookbooks I've read in the past have not only completely denounced meat, (making me feel "guilty" every single time I slipped up), but they also don't really justify the things that matter most to me. Yes, a lot of people become vegetarian because of the cruel slaughtering of cute farm animals, but what a lot of people don't realize is that there is a "right" way to eat meat. We are omnivores, and I think that lowering your meat consumption to just the weekend, and ensuring that the little amount of meat you do eat is ethically and sustainably raised, is just the way to go. It's about changing the way meat is raised and consumed (instead of not consumed). Besides, it's not healthy to eat more than a MAX of 5 oz. of meat a day anyways.
I think that once we realize that every meal doesn't have to have meat in it, we will all be healthier and better off. I mean I grew up eating cereal for breakfast and a peanut butter and jelly sandwich for lunch every day...that didn't make me a vegetarian, that just happened to mean that I was eating meals that didn't call for turkey or chicken or beef. It's silly to think that this concept "isn't palatable," it just makes sense.
I want someone to help me make choices that will change the food industry, and live a more sustainable and healthy lifestyle. And for only 3 bucks, this is a perfect edition to my iPod, and does just that. I thnk it might also open up some new perspectives on how people eat, and encourage a new way of thinking. Kudos to TED and Graham Hill!