Welcome to the Creative Age: Bananas, Business and the Death of Marketing [Hardcover]

Mark Earls (Author)

Book Description

Publication Date: August 2, 2002 | ISBN-10: 047084499X | ISBN-13: 978-0470844991 | Edition: 1

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Editorial Reviews

Review

"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) 

"…a highly entertaining and thought-provoking denunciation of what’s gone wrong with marketing…Mark’s easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting…" (www.theidm.com 4 November 2002)

"…anyone interested in our industry (marketing), and the society we help to create, should read this book…" (Research Magazine, February 2003)

From the Inside Flap

This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations.

An online bulletin board allows you to share your own experiences and debate with other readers: www.deathofmarketing.com

See all Editorial Reviews

Product Details

• Hardcover: 292 pages
• Publisher: Wiley; 1 edition (August 2, 2002)
• Language: English
• ISBN-10: 047084499X
• ISBN-13: 978-0470844991
• Product Dimensions: 6.5 x 0.9 x 9.3 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #332,527 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Most Helpful Customer Reviews

4.0 out of 5 stars A Good Read! October 14, 2003

By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER

Format:Hardcover

Just when you thought you had this marketing thing down, Mark Earls says it won't do you any good now. Marketing is out of sync with today's consumer-centric world of empowered customers and excess supply. In witty prose, Earls contends that creativity is more than catchy words, and he has plenty to say about the brand-as-experience phenomenon and about freeing yourself from convention. His sensible premise comes across as simplistic and naďve. Saying that ideas are the key to success is a bit like saying that love conquers all - a noble sentiment, but vague and not really new. However, this doesn't pretend to be a how-to book; it's an idea book, and you interpret the ideas. An ad veteran, Earls provides ample examples and expert quotes on attitudes and behaviors. And if it isn't news that the market changes constantly, we note, it isn't fully understood either. If you want to understand, welcome to Earls' world.