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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Hardcover – August 2, 2002

ISBN-13: 978-0470844991 ISBN-10: 047084499X Edition: 1st

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Product Details

  • Hardcover: 292 pages
  • Publisher: Wiley; 1 edition (August 2, 2002)
  • Language: English
  • ISBN-10: 047084499X
  • ISBN-13: 978-0470844991
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,380,370 in Books (See Top 100 in Books)

Editorial Reviews

Review

"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) 

"…a highly entertaining and thought-provoking denunciation of what’s gone wrong with marketing…Mark’s easy-flowing writing style will encourage you to try to spend the evening reading it at one sitting…" (www.theidm.com 4 November 2002)

"…anyone interested in our industry (marketing), and the society we help to create, should read this book…" (Research Magazine, February 2003)

From the Inside Flap

This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations.

An online bulletin board allows you to share your own experiences and debate with other readers: www.deathofmarketing.com

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Rolf Dobelli HALL OF FAME on October 14, 2003
Format: Hardcover
Just when you thought you had this marketing thing down, Mark Earls says it won't do you any good now. Marketing is out of sync with today's consumer-centric world of empowered customers and excess supply. In witty prose, Earls contends that creativity is more than catchy words, and he has plenty to say about the brand-as-experience phenomenon and about freeing yourself from convention. His sensible premise comes across as simplistic and naïve. Saying that ideas are the key to success is a bit like saying that love conquers all - a noble sentiment, but vague and not really new. However, this doesn't pretend to be a how-to book; it's an idea book, and you interpret the ideas. An ad veteran, Earls provides ample examples and expert quotes on attitudes and behaviors. And if it isn't news that the market changes constantly, we note, it isn't fully understood either. If you want to understand, welcome to Earls' world.
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