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Welcome Home: The Author's Guide to Building A Marketing Home Base Paperback – August 1, 2012

4.6 out of 5 stars 26 customer reviews

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Product Details

  • Paperback: 242 pages
  • Publisher: CreateSpace Independent Publishing Platform (August 1, 2012)
  • Language: English
  • ISBN-10: 1478333340
  • ISBN-13: 978-1478333340
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #4,960,316 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
The book starts by defining what exactly a home base is. It's a platform you control, and own, on your own terms. It isn't Facebook. It isn't Twitter. It isn't Google+. It's your own blog on your own host, preferably. Those other social media outposts are subject to the whim of the owner.

For example, Facebook could one day decide to start charging you to get your message across to folks who've already indicated that they like you and want to hear from you. Oh wait. I guess that's already a reality.

And see? That's the reason you need a home base. So some monster corporation can't freeze you out of your own audience or make life unnecessarily difficult. Social media is great. It's a crucial aspect of building your marketing home base but the idea is not to setup base on those social media sites, it's to setup outposts that lead people to your home base. They are recruiting stations. Tools.

That's why you need a home base. And that's what Welcome Home helps you do. The chapters move at a quick clip and provide enough detail to teach you what you need to know without burying you in unnecessary information. The information is presented in such a manner that you feel excited to begin his method. It seems so easy.

The book addresses the topics I've mentioned above but also goes into detail such as what blogging platform Nick prefers (WordPress), what Plugins he prefers (many) and what tools he uses to schedule and automate his presence (Buffer). Chapter twenty-one is the automation chapter and in my opinion that chapter alone is worth the cost of admission. In fact, I find myself eager to get this review finished so I can start putting some of those plugins/apps into place and signing up for some of the same services that hooked me in.
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Format: Kindle Edition Verified Purchase
This book is a perfect combination of instruction manual and information dissemination. Thacker shows us how to create a "home base" online, how to make different hubs for readers to visit and learn about us and our works, how to increase our viewership and therefore (hopefully) increase our ultimate sales. He uses many terms that we're already familiar with (platform, social media), and introduces a few that are new (home base, outposts) to explain how writers can navigate the Internet and use it as a networking tool. Content is indeed king; we can't expect our numbers to grow without good content. But if we invest the time and effort into our sites using the methods outlined in this book, I see no reason why we wouldn't experience success. Thacker gives us the tools and the inspiration to get to work building the next generation of social media platforms: the home base.
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Format: Kindle Edition
For the consummate writer who's new to digital (i.e. many of my friends), I'd recommend this ebook. "Why should I have a website? Why should I blog?" my writer friends have asked me. Pick up this guide to find out. It's a nice mix of how to's and strategy -- in fact, the book contains a lot of tangible, "do this now" tutorials compared to other books of this type. The last few chapters really brought home (pun intended) exactly how to establish a home base without getting digitally overwhelmed. In a quick read with useful tips, Nick makes the business of establishing a website a lot less scary for writers.
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Format: Kindle Edition Verified Purchase
As writers, we are bombarded with advice from every angle. Sometimes, it's difficult to ferret the good from the bad. Welcome Home is the good! Thacker's friendly tone draws the reader in and starts delivering from the start. This book would appeal to both those experienced with social media and building a home base and those who are in the beginning stages. Readers feel like they have a friend who is guiding and assisting them in meeting their goals. Well worth the read!
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Format: Kindle Edition Verified Purchase
This book has no fluff in it. It first demonstrates why an author needs a website, and then gets right down to the details of the type of site to build, how to get it, and what to do with it after it's up. He also provides the necessary information for making your website popular as well as attractive. After all, if people don't show up, it doesn't matter how nice your site is.

The author doesn't inundate you with all the possibilities, but rather provides you with the exact approach he's found to work best. I'm a website builder, and I found very little that I would do differently... none of which would make a big difference.

As self-published books go, I found very few errors that would have been caught by more careful editing. The author uses "Wordpress.org" (source of WordPress software) twice where he should have used "Wordpress.com" (service for free websites).
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Format: Kindle Edition
Welcome Home is a refreshing and educational look at building your writing home base. I was one of those people who didn't really think anything of a home base. Didn't know what it was to be honest. Nick teaches the basics and gives a great education on social platforms. I'm so very excited to use his pointers and tips to build my own home base.

Writers in this day and age NEED this book. Gone are the days where skill and talent drove your sales. Now ANYONE can break into print, but success comes from the hard work and effort YOU put in before your books even hit the shelves. If you truly want to succeed as a writer, work at it with everything you have and market before you even write your first manuscript page! :)

And buy this book... :)
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