Nick Thacker is an author of fiction (thrillers, action/adventure, suspense, etc.) novels and nonfiction books. His first novel, The Golden Crystal, was published in 2013 by Turtleshell Press.
His list of publishing nonfiction books include Welcome Home: The Author's Guide to Building A Marketing Home Base, Expert Blogging, and The Dead-Simple Guide to Amazing Headlines, among others.
He lives in Colorado with his wife and two dogs, and enjoys skiing, golfing, and of course writing. Read more about Nick (and learn about the writing and marketing world) at his blog, www.livehacked.com.
The book starts by defining what exactly a home base is. It's a platform you control, and own, on your own terms. It isn't Facebook. It isn't Twitter. It isn't Google+. It's your own blog on your own host, preferably. Those other social media outposts are subject to the whim of the owner.
For example, Facebook could one day decide to start charging you to get your message across to folks who've already indicated that they like you and want to hear from you. Oh wait. I guess that's already a reality.
And see? That's the reason you need a home base. So some monster corporation can't freeze you out of your own audience or make life unnecessarily difficult. Social media is great. It's a crucial aspect of building your marketing home base but the idea is not to setup base on those social media sites, it's to setup outposts that lead people to your home base. They are recruiting stations. Tools.
That's why you need a home base. And that's what Welcome Home helps you do. The chapters move at a quick clip and provide enough detail to teach you what you need to know without burying you in unnecessary information. The information is presented in such a manner that you feel excited to begin his method. It seems so easy.
The book addresses the topics I've mentioned above but also goes into detail such as what blogging platform Nick prefers (WordPress), what Plugins he prefers (many) and what tools he uses to schedule and automate his presence (Buffer). Chapter twenty-one is the automation chapter and in my opinion that chapter alone is worth the cost of admission. In fact, I find myself eager to get this review finished so I can start putting some of those plugins/apps into place and signing up for some of the same services that hooked me in.Read more ›
For the consummate writer who's new to digital (i.e. many of my friends), I'd recommend this ebook. "Why should I have a website? Why should I blog?" my writer friends have asked me. Pick up this guide to find out. It's a nice mix of how to's and strategy -- in fact, the book contains a lot of tangible, "do this now" tutorials compared to other books of this type. The last few chapters really brought home (pun intended) exactly how to establish a home base without getting digitally overwhelmed. In a quick read with useful tips, Nick makes the business of establishing a website a lot less scary for writers.
Welcome Home is a refreshing and educational look at building your writing home base. I was one of those people who didn't really think anything of a home base. Didn't know what it was to be honest. Nick teaches the basics and gives a great education on social platforms. I'm so very excited to use his pointers and tips to build my own home base.
Writers in this day and age NEED this book. Gone are the days where skill and talent drove your sales. Now ANYONE can break into print, but success comes from the hard work and effort YOU put in before your books even hit the shelves. If you truly want to succeed as a writer, work at it with everything you have and market before you even write your first manuscript page! :)
As writers, we are bombarded with advice from every angle. Sometimes, it's difficult to ferret the good from the bad. Welcome Home is the good! Thacker's friendly tone draws the reader in and starts delivering from the start. This book would appeal to both those experienced with social media and building a home base and those who are in the beginning stages. Readers feel like they have a friend who is guiding and assisting them in meeting their goals. Well worth the read!
Ever wanted to have your own blog? Your own site to share your writing, your knowledge or your product? Did you think it would be too difficult? Too time-consuming? Too technical for you to figure out?
If so, this is the perfect guide for you. Nick Thacker takes you through everything you need to do, step by step, including recommendations and reviews of the best online tools, hosts, plug-ins at your disposal.
Although this book is aimed at those who are only just beginning to build an online platform, there's plenty of tips and inspiration for the rest of us, who have been doing this for a bit longer, such as how to best utilize social media.
One of the things I really loved about 'Welcome Home' is the fact that Nick is young, and while some might hold that against him, I consider it a huge plus. He hasn't had a big successful blog for years (and absolutely nothing against those who have!, so he knows what it's like to start out. He knows where the difficulties lie, and he can steer you around many pitfalls and point you to the areas you need to focus on.
At least, that was the effect this book had on me. My "Ah ha moment" came about two-thirds of the way through the book. Then it was a couple of late nights frantically capturing the ideas inspired by this book.
In the beginning, the book seemed to be too general for my use, but Nick put the pieces together beautifully at the end.
Nick's emphasis on quality and excellence is refreshing and a great reminder that these are key ingredients in the recipe for success. In any endeavor.
As a beginning author, I found Welcome Home to be very useful. I am looking forward to more books from Nick.