From the Back Cover
Today more than 3.5 million Japanese visit the United States each year. Hawaii alone welcomes 2 million Japanese visitors annually. Visitor-related businesses have enjoyed high revenues and increased employment as a result, yet many hotel, restaurant, and retail managers remain puzzled by the behavior and expectations of their Japanese clients. Welcoming the Japanese Visitor offers invaluable practical advice on how to successfully conduct business with specific market segments of Japanese visitors, from honeymooners and students to family groups and businessmen.
About the Author
Kazuo Nishiyama is professor of intercultural communication at the University of Hawaii.
