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The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
 
 
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The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less [Perfect Paperback]

Peter Bowerman (Author)
4.7 out of 5 stars  See all reviews (64 customer reviews)

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Book Description

October 1, 2009
FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies and creative entities. What sort of writing? Marketing brochures, ad copy, newsletters, direct mail campaigns, web content, sales sheets, case studies, white papers, trade articles and dozens of other project types. In short, any writing project a business would have to execute in the normal operation of their business. This is the updated compilation of the TWO Well-Fed Writer standards you've heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today s downsized business world, the catchword is outsourcing. Many companies are asking: Why pay salaries and benefits when freelancers offering a range of talent and fresh outsider perspectives give us only what we need, and only when we need it? In TWFW, you ll learn what those writing projects are, where they are, how to land them, and how to get hired again and again (even with less-than-brilliant writing ability...). Have an unusual niche? Live in a small town? Need to start part-time? Terrified of sales and marketing? It's all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond starving writing. The Well-Fed Writer - 2010 Awards: Winner (First Place): Next Generation INDIE Book Awards (Writing/Publishing) Winner (Silver Medal): Axiom Business Book Awards (Reference/How-To) Winner (Silver Medal): IPPY (Independent Publisher) Awards (Writing/Publishing) Winner (Silver Medal): Foreword Magazine Book of the Year Awards (Writing)

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Editorial Reviews

Review

When it comes to commercial copywriting, I implore you to listen to every word that comes from Peter Bowerman. There is NOBODY I'd recommend more than Peter, and you'll see why the moment you dig into this excellent book. Peter walks the walk, applying his ideas to his everyday business. He cares enormously about helping you live the dream: his books have literally transformed the lives of tens of thousands of writers. Michael A. Stelzner, Author Writing White Papers: How to Capture Readers and Keep Them Engaged --Michael Stelzner

When the first edition of The Well-Fed Writer first came out, I said it provided the best advice on how to make more money writing for corporate clients I had ever read. This new edition expanded, up-to-date, and with even more sound strategies for freelance success allows me to reaffirm my original opinion. Bob Bly, Copywriting Guru; Author of 75 books, including Secrets of a Freelance Writer --Bob Bly

Peter has more experience helping writers make a good living than just about anyone I know. So I wasn't surprised to find this updated edition of TWFW packed solid with valuable tips and strategies. His chapter on cold calling, particularly, is a must-read. As a 15-year copywriting veteran, I can tell you, there s more practical advice here than in any other book of its kind I've ever read. Steve Slaunwhite, Copywriter, Author Start and Run a Copywriting Business (and other writing titles) --Steve Slaunwhite

About the Author

In 1993, after a 15-year career in sales and marketing, Peter Bowerman turned his sights to freelance commercial writing. With NO industry experience, NO previous paid writing experience and NO writing background or training, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months. His corporate client list has included The Coca-Cola Company, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, the CDC, and many others. He is the author of the award winning Book-of-the-Month Club selection, The Well-Fed Writer, and its companion volume (and triple award-finalist), TWFW: Back For Seconds, how-to standards in his chosen field of lucrative commercial freelancing. In late 2009, he released the revised edition of the original TWFW, containing the heavily updated and combined content of both original WFW titles. He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing. What many people don't realize is that Bowerman has self-published quite successfully all his books. In 2007, he released The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living, a detailed how-to guide to making your book a commercial success minus the big publisher or hefty marketing budget. The book chronicles his own self-publishing path, which yielded 53,000 copies of his first two books in print, and a full-time living for more than seven years (and counting). Through his wellfedwriter web site, Bowerman offers his commercial freelancing readers a monthly ezine (publishing nonstop since May 2002), a blog, and knowledgebase all at no charge. He is a sought-after speaker at writers conferences, and offers one-on-one coaching services for aspiring (or established) commercial writers and self-publishers.

Product Details

  • Perfect Paperback: 368 pages
  • Publisher: Fanove Publishing; Second edition (October 1, 2009)
  • Language: English
  • ISBN-10: 0967059879
  • ISBN-13: 978-0967059877
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Best Sellers Rank: #34,351 in Books (See Top 100 in Books)

More About the Author

Since 1993, Peter Bowerman has made a lie out of the conventional wisdom that "starving" and "writing" are eternally joined at the hip. And, along the way, through four books, he has shared that message with thousands of other writers and authors longing for a way to pursue their love of writing, and actually have it pay all their bills - and a lot more.

It was in 1993 that Bowerman leveraged a 15-year sales/marketing career into a full-time living as a freelance commercial writer. With NO paid professional writing experience, NO writing training, and NO industry contacts, he was paying all his bills in under four months - using the techniques outlined in his books and seminars.

Over the years, his commercial client list has included The Coca-Cola Company, BellSouth, IBM, UPS, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement and many others. Check out what commercial writing entails and looks like at his portfolio at writeinc dot biz.

In 2000, building on his success (and not at all impressed with the sad and sorry calculus of conventional publishing), Bowerman wrote and self-published the award-winning triple book-club selection: The Well-Fed Writer: Financial Self-Sufficiency as a Freelance Writer in Six Months or Less.

The book was described as "a detailed how-to for helping writers - seasoned and aspiring - launch, build and grow a 'commercial' freelancing practice: writing for businesses, and for hourly rates of $50-125."

The book achieved the following milestones:

* A selection of Book-of-the-Month Club, Quality Paperback Book Club, and Writer's Digest Book Club (second best-selling Featured Alternate in more than two years)

* Second Place: ForeWord magazine Book of the Year Awards (Career category)

* Finalist: Publisher's Marketing Association Ben Franklin Awards (Best First Book)

* Honorable Mention: Writer's Digest National Self-Published Book Awards

* 53,000 copies in print of both books (as of 6/09)

In 2004, he released a companion volume: "The Well-Fed Writer: Back For Seconds" (triple-award finalist), also self-published.

Together, the two books have provided him with a full-time living for eight-plus years - all the step-by-step "how-to" details of which are chronicled in his award-winning 2007 release, The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living (www.wellfedsp.com). The book, sold on Amazon, has garnered (at press time) roughly 100 reviews with an average rating of five stars.

In late 2009, he released the revised edition of "The Well-Fed Writer" - which combined and heavily updated the two original "Well-Fed Writer" titles. Through his wellfedwriter dot com site, he offers Well-Fed Writer readers a popular no-charge ezine (since 2002), blog and knowledgebase.

He also provides coaching services both for those starting a commercial freelancing business (or trying to boost an existing one), or those planning on self-publishing a book. In addition, in early 2010, he launched Title Tailor (dot com), offering book titling and back cover copywriting services to publishers and self-publishing authors of non-fiction books.

He has published over 250 columns and articles, leads seminars on writing, and is a popular speaker at writers conferences across the country.



 

Customer Reviews

64 Reviews
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4 star:
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2 star:
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Average Customer Review
4.7 out of 5 stars (64 customer reviews)
 
 
 
 
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27 of 29 people found the following review helpful:
5.0 out of 5 stars Great resource, January 1, 2010
This review is from: The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less (Perfect Paperback)
I bought the first edition of TWFW several years ago, and hesitated before buying the new version -- would it really have enough new information to make the purchase worthwhile? Actually, yes -- this time around, Bowerman has inserted plenty of examples from other writers so that, whatever your challenge, you can find a story from someone whose background or experiences are close to your own. Because Bowerman comes from a sales background, I always felt a little overwhelmed by his cold call methods in the first book -- easy for him! But in the second book, there are plenty of examples from people who loathe the idea of picking up the phone to drum up business -- and that's just one example. Lots of tools, lots of ideas, lots of good stuff -- now I have two books that are dogeared from overuse!
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37 of 43 people found the following review helpful:
3.0 out of 5 stars Take it with a grain of salt, May 12, 2010
This review is from: The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less (Perfect Paperback)
I had bought Bowerman's original edition and picked up the newest one last year. It's obvious he missed the "freelance collapse" of 2009, as much of his advice just doesn't pan out now. I've been writing for commercial markets since 2005, and after a fantastic year in 2008, I'm making 1/4 of that the past two years...and I'm commanding money in the top pay bracket. Companies just aren't hiring and are pulling it in-house or cutting advertising/marketing budgets altogether. Not that it's his fault, but do realize that the market right now is different than the one he is writing about.

I also have some credibility issues with a writer who doesn't know the difference between "phase" and "faze" and a few other basic homonym differences. That's freshman college stuff.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars Not Just a Rehash of the First Edition, December 31, 2009
This review is from: The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less (Perfect Paperback)
Typically I don't buy "update" editions of books I already have, as they tend to have most of the same information. Not so with "The Well-Fed Writer." Peter Bowerman has included plenty of new information in this edition, much of it based on "lessons learned" from his own business and feedback from readers who have shared their ideas and experiences with him (which he gratefully acknowledges). Bowerman delivers the "nuts and bolts" information you need for starting and running a writing business in an entertaining, reader-friendly way. At the same time, he's honest and upfront about the effort and work required. "If it were easy, everyone would be doing it." Keep this book close to your desk--anytime you're having a procrastination-type day - just read a chapter and it'll motivate you to get off your duff and start making calls.
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