The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry [Hardcover]

Paul Zane Pilzer (Author)

Book Description

ISBN-10: 0471207942 | ISBN-13: 978-0471207948 | Publication Date: February 15, 2002 | Edition: 1

How to make a fortune in the next big boom industry
The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.
Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

Editorial Reviews

Review

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution." —Michael J. Behe, Professor, Lehigh University and author of Darwin's Black Box

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future -- wellness." —Randy Fields, Co-founder, Mrs. Field's Cookies

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground floor opportunity, catch the wave of the future -- The Wellness Revolution!" —Ardath Rodale, Chairman of Rodale, Inc., publisher of Prevention and Men's Health

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. His insights into the future of our healthcare industry are revolutionary and will empower you to the next level. —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

From the Publisher

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution." —Michael J. Behe, Professor, Lehigh University and author of Darwin's Black Box

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future -- wellness." —Randy Fields, Co-founder, Mrs. Field's Cookies

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground floor opportunity, catch the wave of the future -- The Wellness Revolution!" —Ardath Rodale, Chairman of Rodale, Inc., publisher of Prevention and Men's Health

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. His insights into the future of our healthcare industry are revolutionary and will empower you to the next level. —Anthony Robbins, author, Awaken the Giant Within and Unlimited Power

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Wiley; 1 edition (February 15, 2002)
• Language: English
• ISBN-10: 0471207942
• ISBN-13: 978-0471207948
• Product Dimensions: 9.1 x 6.1 x 1.1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #283,370 in Books (See Top 100 in Books)

More About the Author

Paul Zane Pilzer completed college in three years and received his M.B.A. from Wharton Graduate Business School in fifteen months at age twenty-two. At age twenty-four, he was appointed a professor at New York University.While employed as Citibank's youngest officer at age twenty-two and its youngest vice-president at twenty-five, Pilzer started several entrepreneurial businesses and earned his first million before age twenty-six.He has been an appointed economic adviser in two presidential administrations. In 1985 he testified before Congress, warning that the S & L problem would grow to a $200 billion-dollar disaster. Congress didn't listen, and in 1989 Pilzer wrote Other People's Money (Simon & Schuster), which was critically acclaimed by The New York Times, The Economist magazine, and Nobel prizewinner John Kenneth Galbraith.Pilzer's second book, Unlimited Wealth (Crown Publishers, Inc., 1991, 1994), explained how we live in a world of unlimited physical resources because of rapidly advancing technology. After reading Unlimited Wealth, the late Sam Walton, founder of Wal-Mart, said that he was "amazed at Pilzer's business capacity" and his "ability to put it into layman's terms." Unlimited Wealth has been published in Japan, Taiwan, and the Russian Republic.But the greatest accolades have come for God Wants You to Be Rich, which appeared on The New York Times Business bestseller list, was featured on the cover of national magazines such as Success, and was the subject of a front-page story in The Wall Street Journal.Today, Pilzer is a contributing editor to two economic journals, an adjunct professor at New York University, and the Founder and Publisher of Zane Publishing, Inc., a leading CD-ROM educational publisher.He has been a regular commentator on CNN and National Public Radio, and has appeared several times on the Larry King Live! television program.

Customer Reviews

Most Helpful Customer Reviews

59 of 63 people found the following review helpful:

2.0 out of 5 stars Stay Well Rather Than Cure Sickness!, June 16, 2003

By 

Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
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This review is from: The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Hardcover)

The main problem with The Wellness Revolution is that the brilliant Paul Zane Pilzer has stretched a magazine article's worth of information on healthy living and ways to develop businesses around that theme into a book. If you know nothing about how nutrition, water and exercise affect your health, you will probably love this book. But you can find better books. If you have been paying attention to those areas, you will find the book to be superficial and limited. As for investing, the ideas are pretty broad. Basically, you should make the economics of your business serve wellness and anti-aging.

What will be new to some are the details of how you can use high deductible health insurance and tax-advantaged medical savings to cut your cost of sickness while having some money left over for wellness activities (like exercise and better food). If you regularly read investment or business magazines, chances are you will know about these ideas too.

For entrepreneurs, the stories of Steve Demos (Silk soy milk), Paul Wenner (Gardenburger), Jill Kenney (Club One fitness), Dr. Frank Yanowitz (The Fitness Institute), Dr. Tod Cooperman (ConsumerLab.com), and Stuart Johnson (facilitating wellness products being provided through network marketing) may help inspire a new business thought or principle. Professionals can look at pages 188-189 for specific examples that apply to them.

Those who want stock purchase ideas won't find much here, although you'll probably have an itch to buy stock in whomever first specializes a whole company in wellness insurance.

As a result, the "how to" part of the book's subtitle is quite misleading.

There is a fine book that can be written on this subject, but unfortunately, this isn't it.

After you finish this book (if you choose to read it), I suggest that you find ways to make your working and investing more health-enhancing for you and others. If nothing else, walk on a treadmill while you watch the financial news at night to pick out companies that enhance health!

70 of 81 people found the following review helpful:

5.0 out of 5 stars Buy this book - it's outstanding, March 9, 2002

By 

Tony Rush "TonyRushDOTcom" (southeast Alabama) - See all my reviews
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This review is from: The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Hardcover)

Pilzer has done it again.

Nobel-prize winning economist and economic advisor to two presidential administrations, Paul Zane Pilzer offers irrefutable proof that the next major boom in industry will lie in the industry of "wellness" as opposed to the $1.5 trillion dollar "sickness" industry.

It's also worth nothing that this is a book about WHY Americans aren't healthy and, surprisingly, it's for economic reasons. Pilzer shows compelling evidence that the $1 trillion food industry and the "healthcare" (sickness) industry fuel each other in propelling the average American to obesity and malnutrition.

This book also details how the baby boomers (who have been used for years as an indicator of where economic growth will occur) will create an entire industry that simply doesn't exist yet. The present $200 billion wellness industry is only the tip of the iceburg compared to what's coming.

One of my favorite parts of the book is concerning "Wellness Insurance" which shows a deceptively simple way to lower your annual insurance costs by over $3,000, have more money with which to purchase wellness products and services and STILL have the healthcare benefits that you need. Outstanding!

The information here is earth-shattering. And though it may be a bold statement, Pilzer shows inarguable proof that the coming "wellness revolution" may impact our lives more than the automobile and the personal computer.

Based on the information in this book, I believe the wellness revolution will dwarf the Internet millionaires and billionaires of the 90's.

Buy this book.

16 of 16 people found the following review helpful:

2.0 out of 5 stars Interesting & informative, but mis-titled, February 19, 2003

By 

Jackie Tortorella - See all my reviews
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This review is from: The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Hardcover)

I did read the book cover to cover, in one evening. Although it was interesting reading, it did not do diddly-squat to tell me "How to Make a Fortune in the Next Trillion Dollar Industry." If you are looking for some history of the wellness industry laced with anecdotes, this is entertaining. If you are looking for useful information in choosing and running a business in the wellness industry, you might feel like you wasted your time. The "how to" part of the book is just about nonexistent.