The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry [Paperback]

Paul Zane Pilzer (Author)

Book Description

Publication Date: April 15, 2003

How to make a fortune in the next big boom industry
The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.
Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

Editorial Reviews

From the Inside Flap

There's still time to get in on the ground floor and make your fortune in wellness!

Five years ago, in The Wellness Revolution, economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

While the first edition was largely focused on large $100 million wellness companies, The New Wellness Revolution includes more guidance and business advice for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, and other wellness professionals. For those in one of the largest segments of the wellness industry, there is a new chapter called "Direct Selling: How to Get Started." The New Wellness Revolution features new action items in every chapter and covers major new trends, particularly the phenomenon of "sickness industry" food companies such as McDonald's and Wal-Mart making huge investments in fresh and organic foods.

The New Wellness Revolution shows that even though millions of people have embraced wellness, the need for wellness has actually expanded due to declining health trends, particularly the rising obesity rate in the United States and other developed nations. Medical costs now exceed profits for most large employers, and corporations are beginning to recognize that wellness and disease prevention are the only viable solutions to rising healthcare costs that threaten their very existence. --This text refers to the Hardcover edition.

From the Back Cover

World-renowned economist and entrepreneur Paul Zane Pilzer shows you how to tap into the next trillion-dollar industry–– wellness. Already a $200 billion business, Pilzer predicts that sales of vitamin and other health-related items will grow to over $1 trillion annually within ten years. In The Wellness Revolution, he shows entrepreneurs and investors how to make their fortunes in this burgeoning industry.

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. Pilzer’s insights into the future of our healthcare industry are revolutionary and will empower you to the next level."
–– Anthony Robbins
author, Awaken the Giant Within and Unlimited Power

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow’s successful entrepreneurs: where to invest their dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future–– wellness."
–– Randy Fields
cofounder, Mrs. Fields Cookies

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote–– and profit by–– the wellness revolution."
–– Michael J. Behe
Professor of Biology, Lehigh University; author, Darwin’s Black Box

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today’s world. If you’ve been looking for the next big, ground-floor opportunity, catch the wave of the future–– The Wellness Revolution!"
–– Ardath Rodale
Chairman of Rodale, Inc., publisher of Prevention and Men’s Health

See all Editorial Reviews

Product Details

• Paperback: 272 pages
• Publisher: Wiley; 1st edition (April 15, 2003)
• Language: English
• ISBN-10: 0471430676
• ISBN-13: 978-0471430674
• Product Dimensions: 8.9 x 5.9 x 0.8 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (37 customer reviews)
• Amazon Best Sellers Rank: #760,839 in Books (See Top 100 in Books)

More About the Author

Paul Zane Pilzer completed college in three years and received his M.B.A. from Wharton Graduate Business School in fifteen months at age twenty-two. At age twenty-four, he was appointed a professor at New York University.While employed as Citibank's youngest officer at age twenty-two and its youngest vice-president at twenty-five, Pilzer started several entrepreneurial businesses and earned his first million before age twenty-six.He has been an appointed economic adviser in two presidential administrations. In 1985 he testified before Congress, warning that the S & L problem would grow to a $200 billion-dollar disaster. Congress didn't listen, and in 1989 Pilzer wrote Other People's Money (Simon & Schuster), which was critically acclaimed by The New York Times, The Economist magazine, and Nobel prizewinner John Kenneth Galbraith.Pilzer's second book, Unlimited Wealth (Crown Publishers, Inc., 1991, 1994), explained how we live in a world of unlimited physical resources because of rapidly advancing technology. After reading Unlimited Wealth, the late Sam Walton, founder of Wal-Mart, said that he was "amazed at Pilzer's business capacity" and his "ability to put it into layman's terms." Unlimited Wealth has been published in Japan, Taiwan, and the Russian Republic.But the greatest accolades have come for God Wants You to Be Rich, which appeared on The New York Times Business bestseller list, was featured on the cover of national magazines such as Success, and was the subject of a front-page story in The Wall Street Journal.Today, Pilzer is a contributing editor to two economic journals, an adjunct professor at New York University, and the Founder and Publisher of Zane Publishing, Inc., a leading CD-ROM educational publisher.He has been a regular commentator on CNN and National Public Radio, and has appeared several times on the Larry King Live! television program.

Customer Reviews

Most Helpful Customer Reviews

32 of 36 people found the following review helpful:

5.0 out of 5 stars Have You Revolutionized Your Health Today?, January 21, 2007

By 

John Hinds "John A Hinds" (Newark, NJ USA) - See all my reviews
(REAL NAME)   

This review is from: The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Paperback)

According to Paul Zane Pilzer, the next new Trillion Dollar Trend is Health and Wellness. Paul does a brilliant job explaining what this phenomenon is and more importantly "Why" it is taking place. At the time this book came out, health and wellness was already a $200 billion dollar industry. It's now more than double that!

Paul talks about the opportunities that are available for entrepreneurs, investors and distributors. After each chapter, he has a list of insightful, thought-provoking questions that you should ask yourself before pursuing any opportunity in this industry.

What I didn't expect from this book is that it actually gave some sound health advice too!

For example, on Page 64 he states that as a preventative measure, drinking 5 glasses of water each day decreases the risk of colon cancer by 45 percent, the risk of breast cancer by 79 percent, and the risk of bladder cancer by 50 percent! Now, I drink that much if not more, but I had no idea how beneficial drinking water (assuming it's filtered and/or purified) can be!

In another example he talks about it the danger of drinking cow's milk on Page 81. Did you know that the difference between "low-fat or 2% milk" verses regular whole milk is only 1%?!! Whole milk contains 3% fat by weight. I had no clue.

He also states that contrary to popular opinion, drinking milk actually CAUSES osteoporosis as well as allergies, gas, constipation, obesity, cancer, heart disease and a host of other infectious diseases. Even better, he talks about a much healthier alternative to cow's milk.

Anyone who is passionate about health and wellness and who has a desire to build wealth would greatly benefit from reading this book. It was such an easy-to-read, informative and inspirational book, that I finished reading it in 2 days! It validated the decision that I had already made to pursue opportunities in health and wellness.

Now, I don't normally give a lot of 5 star ratings, but Paul Zane Pilzer truly earned it with this book!

31 of 35 people found the following review helpful:

4.0 out of 5 stars Healthcare is about to Crash, December 22, 2005

By 

Michael Davis "www.byvation.com" (Arlington, TX) - See all my reviews
(REAL NAME)   

This review is from: The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Paperback)

According to a recent PricewaterhouseCoopers Study *, "Health Spending Expected To Triple Globally and Consume 21 percent of US GDP"

The fact is that Economics Perpetuates Sickness.

Get ready to Open your Eyes. The Wellness Revolution is a compelling read for anyone seeking opportunity in the Healthcare industry. As an economist, Pilzer is the perfect person to write such a book. While we may think otherwise, economics is what really drives the world - and it's no different in healthcare. His Five Distinct Characteristics of Pervasive Industries matches very well with Clayton Christensen's theories of disruptive innovation. The bottom line is what's really going to make a difference in people's lives.

Pilzer's assessment on How Economics Perpetuates Sickness is a real eye opener. As a vegetarian and drug-free consumer, I see much of what he talks about running rampant throughout the medical community. Traditional medicine treats symptoms (period). Just think - when was the last time you saw someone who was well, go to the doctor.


Entrepreneurs - A world of opportunity is out there just waiting for you. If you want to tap into an emerging 1 Trillion (it's already $200 Billion) dollar industry, then read this book!

* PricewaterhouseCoopers, 2005 Healthcare Forecast

------------------
Michael Davis, Editor - Byvation

"Business Success through Innovation"

21 of 24 people found the following review helpful:

2.0 out of 5 stars Very Disappointed!!, September 28, 2008

By 

azmissdaisy (Scottsdale, AZ USA) - See all my reviews

Amazon Verified Purchase

This review is from: The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry (Hardcover)

What A Disappointment!

I picked up this book looking for the opportunities ahead in the wellness industry, and frankly didn't find any, except for what the author is selling- Wellness Insurance. He promotes it in every chapter and then refers the reader to his website. It gets old. Is it a MLM? It sure feels like a high pressure pitch. Just when you think you're about to get a good tip on a new business opportunity, it's his insurance again.

I'm already sold on the wellness aspect of living and already am a client of alternative practitioners. So other than an economic lesson about how we got to this point, there's not much else except how other people have made it big in the beginning of this trend. He promotes the story of Silk soy milk, which I have since been told not to drink because of soy's dubious qualities, Boca Burger as well as other vegetarian food producers, and mostly other doctors that have since turned to the wellness side of the health care business, like Dr. Mercola and his website, which I value as a source for up to the date wellness information.

Like another reviewer, I find Pilzer's knowledge to be dated in the area of holistic health.

So where are the NEW opportunities? He seems to outline only the old ones, except his wellness insurance of course. This book might have been enlightening when it first came out in 2002, but I think it's old news now in 2008. Even then, I don't see a great deal of opportunities being proposed. The only "revised and expanded" areas of the book are him taking the opportunity to sell his own products to the reader.

I give it 2 stars for explaining the history of where we are today. If you are looking for the future opportunities in the wellness industry- it's not here.