Customer Reviews

The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry

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The main problem with The Wellness Revolution is that the brilliant Paul Zane Pilzer has stretched a magazine article's worth of information on healthy living and ways to develop businesses around that theme into a book. If you know nothing about how nutrition, water and exercise affect your health, you will probably love this book. But you can find better books. If you have been paying attention to those areas, you will find the book to be superficial and limited. As for investing, the ideas are pretty broad. Basically, you should make the economics of your business serve wellness and anti-aging.

What will be new to some are the details of how you can use high deductible health insurance and tax-advantaged medical savings to cut your cost of sickness while having some money left over for wellness activities (like exercise and better food). If you regularly read investment or business magazines, chances are you will know about these ideas too.

For entrepreneurs, the stories of Steve Demos (Silk soy milk), Paul Wenner (Gardenburger), Jill Kenney (Club One fitness), Dr. Frank Yanowitz (The Fitness Institute), Dr. Tod Cooperman (ConsumerLab.com), and Stuart Johnson (facilitating wellness products being provided through network marketing) may help inspire a new business thought or principle. Professionals can look at pages 188-189 for specific examples that apply to them.

Those who want stock purchase ideas won't find much here, although you'll probably have an itch to buy stock in whomever first specializes a whole company in wellness insurance.

As a result, the "how to" part of the book's subtitle is quite misleading.

There is a fine book that can be written on this subject, but unfortunately, this isn't it.

After you finish this book (if you choose to read it), I suggest that you find ways to make your working and investing more health-enhancing for you and others. If nothing else, walk on a treadmill while you watch the financial news at night to pick out companies that enhance health!

Pilzer has done it again.

Nobel-prize winning economist and economic advisor to two presidential administrations, Paul Zane Pilzer offers irrefutable proof that the next major boom in industry will lie in the industry of "wellness" as opposed to the $1.5 trillion dollar "sickness" industry.

It's also worth nothing that this is a book about WHY Americans aren't healthy and, surprisingly, it's for economic reasons. Pilzer shows compelling evidence that the $1 trillion food industry and the "healthcare" (sickness) industry fuel each other in propelling the average American to obesity and malnutrition.

This book also details how the baby boomers (who have been used for years as an indicator of where economic growth will occur) will create an entire industry that simply doesn't exist yet. The present $200 billion wellness industry is only the tip of the iceburg compared to what's coming.

One of my favorite parts of the book is concerning "Wellness Insurance" which shows a deceptively simple way to lower your annual insurance costs by over $3,000, have more money with which to purchase wellness products and services and STILL have the healthcare benefits that you need. Outstanding!

The information here is earth-shattering. And though it may be a bold statement, Pilzer shows inarguable proof that the coming "wellness revolution" may impact our lives more than the automobile and the personal computer.

Based on the information in this book, I believe the wellness revolution will dwarf the Internet millionaires and billionaires of the 90's.

Buy this book.

I did read the book cover to cover, in one evening. Although it was interesting reading, it did not do diddly-squat to tell me "How to Make a Fortune in the Next Trillion Dollar Industry." If you are looking for some history of the wellness industry laced with anecdotes, this is entertaining. If you are looking for useful information in choosing and running a business in the wellness industry, you might feel like you wasted your time. The "how to" part of the book is just about nonexistent.

Paul Zane Pilzer is an economist with a vision. Pilzer sees technological advances remaking the way Americans think about health. In his eyes, scientific breakthroughs are ushering in a revolution that will transform our current healthcare system - which Pilzer describes as the sickness industry - into the proactive, lifestyle-based wellness industry. His book describes this revolution in two parts. The first half, which will appeal to a wide range of readers, analyzes the current state of healthcare and advances in biology and cellular biochemistry. In the second half of the book, which takes a more dollar-minded approach, Pilzer attempts to identify business and investment opportunities that will arise from the Wellness Revolution. Thus, we from getAbstract heartily recommend this book to both camps: the general-interest reader, and the entrepreneur or investor on the hunt for new opportunities.

I agree with the other reviewer who said that the title of this book is calculated to mislead; there's little or nothing in this book that tells you how to make a fortune. It is a collection of widely available information about the terrible state of the American diet and how this has led to epidemic obesity and its resultant health problems. Fat people and aging baby-boomers who want eternal youth are going to spend big bucks on healthy food, health club memberships, dietary suplements, personal and mechanical trainers and you can cash in now. Am I missing something or has this well publicized trend already been going on for at least 10 years now? Given the misleading title, I frankly feel ...and wish I'd saved my money. Look for my used copy online soon....

This is a MUST READ for all Networkers whose companies are offering Anti-Aging and Wellness products!

Nobel Prize Winning Economist Paul Zane Pilzer has predicted that US$1 trillion of the US economy will be devoted to products and services that keep people healthy, make them look or feel better, slow down the effects of aging, and prevent diseases from developing altogether!

If you're a MLM crusader of Anti-Aging and Wellness, this book informative book will certainly reinforce your conviction.

James Leong
Author of The World's First Book on Network Marketing with NLP,
"MLM Persuasion Mastery: How Master Networkers Change Beliefs and Behavior"

Paul Zane Pilzer has done it again. "The Wellness Revolution" is an extraordinary book. It gives you a very factual view on one of the greatest lifestyle and business revolutions about to take place in our lives. I read Paul's two other books " God Wants you be Rich" and "Unlimited Wealth" which I enjoyed immensely, but I must admit that "The Wellness Revolution" is my favorite. It gave me a strong understanding of why the Wellness sector is such a great business opportunity as well as its implications in my personal life. It motivated me to make important changes to improve my health and personal well being. It is a very well researched book. I believe that if you do not read "The Wellness Revolution" you're missing out on the biggest shift about to take place in our lifetime.
Radames Soto-The Wall Street Journal

In the "Wellness Revolution" Paul Zane Pilzer has given us a chilling look at how the processed food and pharmaceutical industries have fostered the loss of nutrition in our food, the epidemic of obesity in our country and the perpetuation of the sickness industry. He has also given us a peek at what lies ahead for those who can see what is being demanded and created in the next trillion-dollar industry, the wellness industry.

Wellness is here today and both the prescient public and, thankfully, a small contingent of the medical community are beginning to see the potential that this revolution will bring. He lays out very clearly why the baby boomers will drive this $200 billion industry to one trillion dollars by 2010. We want to look better, feel better and live better and we have the resources to purchase the natural products and services that will help us reach this goal. He also makes a good case for why most of the products will be distributed through relationship marketing. The best of these natural products, those with solid science behind them, including clinical trials, need to be sold with education (he calls it high tech with high touch). Those doing the teaching will be those of us who are already seeing the benefits of using these products.

If you are interested in staking your claim to this nascent industry, I suggest you pick up this book. Whether you want to distribute product, offer an alternative service or provide tools and services to the industry, this is a must read. I know it will make a difference in how I approach my customers, family and friends. It is clear that Mr. Pilzer's true passion is for the health of our nation and the world. A far cry from what we consider a cold, hard economist.

I gotta admit, the author is a genious..
His explanation on how the food industry, healthcare industry & insurance industry works is remarkable.

He clearly points out the mistake the industry and the government made. Unfortunately the people who got affected are individuals & small businesses. His vision of the future in medical & wellness industry is very compelling. His ideas on how to take advantage of this coming revolution is remarkable and achievable.

Paul Pilzer has done it again!

As with his previous books, Professor Pilzer has gone several steps beyond mere economic forecasting and provided us all with a road map to the future. If you are concerned with your health, looking for a viable entrepreneurial opportunity or just interested in slowing the effects of Father Time, this book is a Must Read!

Since incorporating the concepts explained in "The Wellness Revolution" we and our entire distributor network are well on our way to realizing the promise of the title, "How to make a Fortune in the Trillion Dollar Wellness Industry"!

Paul's broad background in Economics and success in Business provide him with the unique ability to both spot developing trends and then show us what to do about them!

This is a rare opportunity to understand the cause of the problem, the solutions and what you can do to create Personal Prosperiety along with the Health and Vitality to really enjoy it!