"Rose tells in interesting detail how two blue-jeaned Californians, electronic hobbyists Steve Wozniak and Steve Jobs, developed the desktop computer in a home laboratory; founded Silicon Valley's Apple Computer Co.; became Wall Street darlings and multimillionaires; then were ousted, once Apple became big business, by the very management they had recruited," wrote PW.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
It is impossible to separate Steve Jobs from Apple, and as a result this work is as much about him as the company he started. Journalist Rose's account reads like a best seller--a story of intrigue, secret meetings, and far too often, childish behavior. In reading it, one can see the difficulties in moving an entrepreunerial company, whose young founder has a strong vision of the future, into a mainstream company. It's a wonder Apple was able to survive. There is less detail on Jobs and more on Apple than in Lee Butcher's Accidental Milionaire: The Rise and Fall of Steve Jobs at Apple Computer ( LJ 9/15/87) and greater detail and more objectivity than in John Sculley's Odyssey: Pepsi to Apple . . . A Journey of Adventure, Ideas, and the Future ( LJ 12/87). This is fun to read. Recommended for all business collections.
- Michael D. Kath man, St. John's Univ., Collegeville, Minn.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
If you want to know about Steve Jobs last year at Apple and reasons he left Apple, the fight between him and John Sculley this is the book you must read.Published on August 28, 2013 by Roberto Costa
This book is not available at the iBook Store at Apple... Censorship? Embarrassment? Ridiculous? Why are 'books' less expensive for the Kindle than for Apple's iBooks app? Read morePublished on April 17, 2013 by R. Smith