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West of Eden: The End of Innocence at Apple Computer Paperback – April 7, 2009
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From Publishers Weekly
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
- Michael D. Kath man, St. John's Univ., Collegeville, Minn.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
Frank Rose takes the reader from the startup of Apple to the many misadventures during the Macintosh era of Steve Jobs and John Sculley. Sadly the book ends in 1989 when mismanagement had long since become part of Apple's culture.
To understand why bringing back Steve Jobs to save the day at Apple can only cause more misfortune, the reader only needs to turn to page 160 where Rose writes, "Andy was reading a book about Atari that had just come out, and when they were on their way to Florida he passed it on to Woz. As he read it, Woz learned something he didn't like: Years earlier, before they'd started Apple, when he was working at Hewlett-Packard and Jobs had gotten him to design "Breakout" for Atari for a fifty-fifty split, the fee wasn't $700, as Jobs had said, but $5,000."
Currently Steve Jobs is held is awe by so many, and often rightfully so particularly in the 21st century, however this book outlines a period of success, hubris and occasional growth for Jobs, then-CEO John Sculley and the other Apple executives from the mid 1980s. As Apple was introducing the Macintosh, indisputably a revolution that changed the way the world used personal computers, Steve Jobs was at the top of his game. Author Frank Rose has spoken to many of the Apple senior management from that period and put together a timeline of events, conversations, interactions, alliances and blow-ups that started a cycle that nearly killed off Apple. The book is wonderfully written and so interesting, I finished it in a matter of days.
West of Eden is also a great book for people managers, particularly ones in the tech industry. The story provides many examples of how management interference and infighting can destabilize an organization. As a people manager myself, it's good to understand some of these interactions and hopefully learn by the mistakes of others. Even though it was nearly a quarter century ago, the lessons are still quite relevant.
It's a great read, even if you're not in the industry or tech-savvy person; Steve Jobs is brilliant, no doubt, however this story shows how a young-Steve, complete with great successes peppered with naivete and poor communication, could not only create a Fortune 500 company but almost bring it down as well.
Most Recent Customer Reviews
If you want to know about Steve Jobs last year at Apple and reasons he left Apple, the fight between him and John Sculley this is the book you must read.Published on August 28, 2013 by Roberto Costa
This book is not available at the iBook Store at Apple... Censorship? Embarrassment? Ridiculous? Why are 'books' less expensive for the Kindle than for Apple's iBooks app? Read morePublished on April 17, 2013 by R. Smith