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A Whack on the Side of the Head: How You Can Be More Creative Paperback – December 1, 1998
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The Right Answer
That's Not Logical
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Play Is Frivolous
That's Not My Area
Don't Be Foolish
To Err Is Wrong
I'm Not Creative
How does each limit (if not preclude) creative thinking? How can each be "unlocked"? To what extent are these barriers interdependent? Von Oech devotes a separate chapter to each of the ten, answering these and other questions while providing various exercises in support of his explanations.
Whack will be immensely valuable to executives in any organization which needs a culture within which to generate and then nourish fresh ideas and new perspectives. The same is true of all self-employed people (especially independent consultants) whose customers or clients expect them to address the same need. Finally, I think that school, college, and university classroom teachers can devise all manner of appropriate applications of von Oech's ideas. When you listen to Richard Feyman's lectures on physics (now available on audio cassettes), you suspect that he has read all of von Oech's books. He probably didn't. Nonetheless, he and von Oech are kindred spirits.
In addition to von Oech's A Kick in the Seat of the Pants, there are other excellent books also worthy of your consideration. They include those written by Edward de Bono, Guy Claxton, Michael Michalko, and Joey Reiman.
This is an old book but still freash to read and delighting to enjoy. The samples and the materials are easy to read yet very2 strong and useful.
I gave away this books to friends who want to learn more about creativity and want to change his/her attitude toward life.
Most people know that creativity is one of the key element of success yet so few take action of any sort to do something about it. So do yourself a favor, go and buy this book, read, and start think about it in your daily life. it will be beneficial for your future success and happiness.
- A Whack on the Side of the Head;
- A Kick in the Seat of the Pants;
- Expect the Unexpected;
- Creative Whack Pack;
- Innovative Whack Pack;
- Ancient Whacks of Heraclitus;
I have used all his creativity stuff ever since I started my own strategy consulting (& book store) business in late 1991.
From my personal & professional experience, I would like to say that the entire collection of Roger von Oech's creative work has been designed to serve three strategic purposes:
- understanding - & removing - your mental blocks;
- breaking your habitual patterns;
- shifting your focus & changing your paradigms;
As a matter of fact, once you appreciate & commit to these three strategic purposes in your life, you will soon realise that there is nothing in this world to stop you from getting rid of old ideas & getting new & fresh ideas.
Allow me to quote Edward de Bono: "...the mind is habitually uncreative - it is usually preoccupied with organising masses of incoming data into convenient patterns. Once this pattern is established, then the mind tends to rely upon that pattern in future situations, in order to facilitate decision making & action in an otherwise complex world..." (The Use of Lateral Thinking).
Breaking old habitual patterns is definitely the first & foremost priority in your journey to creativity!
Once your shift your focus, you begin to change your paradigms or the way you look at the world around you. Always remember this: Your brain follows the direction of your dominant thought.Read more ›
Most Recent Customer Reviews
I've purchased almost 50 copies of this over my career and given to fellow employees, business friends and my 3 children. Read morePublished 2 months ago by Pat Rushton
I think this is a great book! The author is very engaging.Published 3 months ago by Amazon Customer
Decent book for the time period it was written in, gives good motivation and such to basically "Just do it". Read morePublished 6 months ago by Chris
A fun book that should challenge everyone to really think about how they think - or if they think.Published 6 months ago by Avid Reader