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Wharton on Managing Emerging Technologies Hardcover – March 30, 2000

ISBN-13: 978-0471361213 ISBN-10: 0471361216 Edition: 1st

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Product Details

  • Hardcover: 496 pages
  • Publisher: Wiley; 1 edition (March 30, 2000)
  • Language: English
  • ISBN-10: 0471361216
  • ISBN-13: 978-0471361213
  • Product Dimensions: 9.4 x 6.7 x 1.6 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #990,991 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

"Gene therapy, electronic commerce, intelligent sensors, digital imaging, micromachines, superconductivity, and other emerging technologies have the potential to remake entire industries and obsolete established strategies," write George S. Day and Paul J.H. Schoemaker in the opening to Wharton on Managing Emerging Technologies. Their book is a comprehensive look at the high-tech future facing existing firms and the ways they must weigh and accommodate its impacts in order to compete in the future. Based on six years of research with Charles Schwab, Amazon.com, and other techno pioneers, Day and Schoemaker present "insights, tools, and frameworks" developed by Wharton's Emerging Technologies Management Research Program for managers who want guidance in this fluid, new arena. For example, in demonstrating how the upstart PalmPilot solidly captured its market despite established competition, they identify the traps that stymied rival products from Apple, IBM, Sony, and Microsoft as "delayed participation, sticking with the familiar, reluctance to fully commit, and lack of persistence." They then detail solutions that, in this case, are characterized as "widening peripheral vision, creating a learning culture, staying flexible in strategic ways, and providing organization autonomy." Other similarly specific yet universal sections address public policy, financing, and alliances. --Howard Rothman

Review

"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges." -Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum "Wharton on Managing Emerging Technologies covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems." -Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, Competing on the Edge: Strategy As Structured Chaos "Wharton on Managing Emerging Technologies offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge." -Jerry Karabelas, PhD, CEO, Novartis Pharma AG --This text refers to the Paperback edition.

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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

6 of 7 people found the following review helpful By hakan.eminsoy@fibabank.com.tr on October 20, 2000
Format: Hardcover
It's a tremendous book about emerging technologies which many medium to large companies and executives have to tackle with in this new era. Although the book has been written by a group of academics it's very much applied to real life cases and companies. Even the first two chapters of the book can be sold seperate as an executive summary for the subject.Mr.Hakan Eminsoy hakan.eminsoy@fibabank.com.tr from Istanbul , Turkey
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8 of 10 people found the following review helpful By Ron Sieloff on July 25, 2000
Format: Hardcover
This book covers all the bases including human resource planning, financing, managing markets and the all important role of assessing the technologies. A "Must Have" text for anyone chartered with the task of managing the chaotic and fast paced world of emerging technologies.
This book is extreemely well organized and carries the reader through the entire management process. It reinforced and validated many aspects of managing this type of technology that were I personally had to learn by trial and error. Likewise, it provided new alternatives and other key learnings that made reading the book a worthwhile experience. It provides an alternate and improved framework for evaluating this new type of technology, while exposing the pitfalls of applying traditional evaluation techniques.
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6 of 9 people found the following review helpful By A Customer on September 12, 2000
Format: Hardcover
I bought this book on the advice from a friend and was pleasantly surprised. As a founder/CEO of a rapidly growing fiber optic business (where today's Intellectual Property can become tomorrow's dogfood) , I found the book to be a great combination of well-researched information and street-smart insights. A great companion for developing pre-emptive strategies in a technology driven economy.
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Format: Hardcover Verified Purchase
I had to read this book for an MBA course I'm taking on emerging technologies. It is a very difficult read. Its almost as if the authors purposely used tons of unnecessary adjectives and synonyms to make themselves sound smarter. It resulted in me having a very difficult time comprehending the points they are trying to get across. It took me forever to read because I had to stop and reread every other sentence to fully understand it. Sometimes even after rereading the sentence, I still could not understand what they were trying to say.
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By Bobby Walker on January 23, 2014
Format: Kindle Edition
This book is outdated and repeats itself over and over. Very hard to follow and is nothing that I didn't already know. My advice is don't waste your money nor time. It appears to me that a 10 year old wrote the book. The book is way to complex for something so simply said. It's as if the writer just wrote to fill up pages. The only words that can describe the book, is horrible, absolutely horrible.
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