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His writing style is engaging and entertaining, and fairly balanced as well.
In summary, if you are into slight differences in the meanings of words and phrases and observations that are already obvious, this book is for you.
I just purchased Dr. Frank I. Luntz's book, "What Americans Really Want.....Really" yesterday and stayed up most of the night reading it.
A sobering, realistic view of the "average" American's life and desires.Published 1 month ago by Anthony
Luntz does excellent research, very eye opening. This book has some good information, but he is so focused on the psyche of 2009 that I wonder how much is relevant today. Read morePublished 9 months ago by Jay
this book was interesting, but it really wasn't what I was hoping for....this shouldn't be taken that this is a bad book... Read morePublished 16 months ago by John L
Dr. Frank Luntz did a wonderful job when writing this book. It is obvious that he did a lot of research on this book.Published on December 28, 2012 by Dee Alan Willis
I bought this book as I really like Frank Luntz and wanted to hear what he had to say about what Americans really want, how they think and if they actually tell you the truth. Read morePublished on December 10, 2012 by smartgardener
This is one of my main "go-to" books when I'm working on any marketing project. Helps get those creative juices flowing in the right direction.Published on August 27, 2012 by JuntoGroup
This book proved to be a very disquieting or disturbing read. The author clearly made the point that knowledge is power, but it left me wondering exactly what he meant. Read morePublished on July 6, 2011 by valis1949
The book contains many observations about the preferences of Americans, apparently mostly derived from the author's experience of running focus groups. Read morePublished on June 1, 2011 by Tom
Mr. Luntz really hit a homerun with this book. He covered a lot of issues that that I think people should take away from this very well writen book. Read morePublished on May 3, 2011 by cowboy