- Explore more great deals on thousands of titles in our Deals in Books store.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
|New from||Used from|
Luntz (Words That Work) draws on personal experiences and current focus group research to aggregate our understanding of attitudes about everyday life, work, consumption, corporations, religious institutions, government, family relationships and community membership. Ostensibly for a general readership, the real audience for Luntz's work are groups who benefit from knowing what drives choices in contemporary American culture. Market researchers, pollsters, lobbyists and public relations officials are offered insights into such topics as what college students care about, what people expect from their employers and government, and what religious beliefs count in selling God to congregants. Using anecdotal stories about interviewing Playboy bunnies and secret shopping as well as boxed summaries about Words that Work, Luntz is shaping opinion and marketing campaigns rather than offering a synthetic vision of the American population. The questions asked offer respondents a limited perspective from which to construct their answers, resulting in hopes, dreams and fears that reflect the worldview of Luntz's corporate and political clients more than the so-called average American whose words he purports to present. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"When Frank Luntz invites you to talk to his focus group, you talk to his focus group."―President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University
"Frank Luntz understands the American people better than anyone I know."―Newt Gingrich, former Speaker of the House
"The Nostradamus of pollsters."―Sir David Frost
"America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades."―Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce --This text refers to the Paperback edition.
A sobering, realistic view of the "average" American's life and desires.Published 8 months ago by Anthony
Luntz does excellent research, very eye opening. This book has some good information, but he is so focused on the psyche of 2009 that I wonder how much is relevant today. Read morePublished 16 months ago by Jay
this book was interesting, but it really wasn't what I was hoping for....this shouldn't be taken that this is a bad book... Read morePublished 23 months ago by John L
Dr. Frank Luntz did a wonderful job when writing this book. It is obvious that he did a lot of research on this book.Published on December 28, 2012 by Dee Alan Willis
I bought this book as I really like Frank Luntz and wanted to hear what he had to say about what Americans really want, how they think and if they actually tell you the truth. Read morePublished on December 10, 2012 by smartgardener
This is one of my main "go-to" books when I'm working on any marketing project. Helps get those creative juices flowing in the right direction.Published on August 27, 2012 by JuntoGroup
This book proved to be a very disquieting or disturbing read. The author clearly made the point that knowledge is power, but it left me wondering exactly what he meant. Read morePublished on July 6, 2011 by valis1949
The book contains many observations about the preferences of Americans, apparently mostly derived from the author's experience of running focus groups. Read morePublished on June 1, 2011 by Tom