From Dr. Michael F. Jacobson, author of The Fast-Food Guide, and Bruce Maxwell, here is a necessary guide for every parent. Part expos, and part handbook, it's an impeccably researched look at kids, diet, government, and the food industry. It explains why the same dietary villains afflicting adults-too much fat, cholesterol, sugar, salt-are equally bad for kids. How big food business develops brand loyalty. How the FCC allows junk food advertisers almost unlimited access to children's programming. But it also explains what you can do about it-and how to get your kids on a healthier track.
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Book Description
Editorial Reviews
From the Back Cover
WHAT PARENTS MUST KNOW ABOUT THEIR CHILDREN'S UNHEALTHFUL DIETS
Assaulted by television, enticed by fast foods, betrayed by the school cafeteria, the average American child consumes a diet that suffers from the same villains that afflict American adults: too much fat, cholesterol, sugar, and salt.
But now parents can regain control of their children's nutritional health as quickly as the next meal. Impeccably researched throughout, this guide explains:
· The connection between childhood diet and disease
· Good and bad influences on your child's food preferences
· How savvy marketers, government regulators, food corporations, and school administrators fail to protect the young, and what you can do about it
· The five family food commandments
· Strategies for healthy eating in and out of the home. It even offers 12 tips for getting your child to love vegetables.
"JUNK FOOD PURVEYORS HAVE MET THEIR MATCH . . .
. . . What Are We Feeding Our Kids? Is a powerful tool in the battle to improve the health of our nations children."
--Senator Patrick J. Leahy
" . . . hits the mark. It shows the faults in children's diets that underlie the high prevalence of heart disease in our nation."
--Gerald S. Berenson, M.D., Director, Tulane National Center for Cardiovascular Health
"This important book will help defeat efforts to miseducate kids about food, and should be required reading for caring parents."
--Peggy Charren, Founder, Action for Children's Television
Michael F. Jacobson, Ph.D., is the executive director of the Center for Science in the Public Interest, the nonprofit group that has led a nationwide campaign to improve America's nutrition. He is also the co-author of the Fast-Food Guide.
Bruce Maxwell is an award-winning journalist whose work has appeared in Parenting, Mother Jones, and other publications.
About the Author
Michael F. Jacobson, Ph.D., is the executive director of the Center for Science in the Public Interest, a Washington-based nonprofit group that has led a nationwide campaign to improve America's nutrition.
Bruce Maxwell is an award-winning journalist whose work has appeared in Parenting, Mother Jones, and other publications.
Bruce Maxwell is an award-winning journalist whose work has appeared in Parenting, Mother Jones, and other publications.
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10 of 10 people found the following review helpful:
4.0 out of 5 stars
Definitely food for thought,
This review is from: What Are We Feeding Our Kids? (Paperback)
The author feels he has a social responsibility to promote the health of the nation. While he appears a bit heavy-handed at times, he does hit home with his indictments. He includes some startling information about the sorry state of school lunch programs and advertiser's attempts to woo susceptible young children into unhealthy eating habits. Concerned with the childhood epidemics of obesity and eating disorders such as anorexia and bulimia, he states that today's children are betrayed by their diet. Definitely food for thought.
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