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What You Need to Know to Be a Pro; The Business Start-Up Guide for Publishers
 
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What You Need to Know to Be a Pro; The Business Start-Up Guide for Publishers [Paperback]

Terena Scott (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

February 20, 2009
Bridges the gap between Publishing and Business. Designed as a guide for both traditional and self-publishers, What You Need to Know to Be a Pro takes you step by step through the creation of a publishing business, from choosing a name and getting a resale license, to paying royalties and collecting sales tax. It also shows the process of creating a book, from applying for an ISBN and working with an author, to editing and design. With helpful advice from industry experts and an extensive resource list, What You Need to Know to Be a Pro will help you become a professional and successful publisher.

Product Details

  • Paperback: 136 pages
  • Publisher: Medusa's Muse (February 20, 2009)
  • Language: English
  • ISBN-10: 0979715237
  • ISBN-13: 978-0979715235
  • Product Dimensions: 9 x 6 x 0.3 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,851,678 in Books (See Top 100 in Books)

More About the Author

I am the owner/publisher of Medusa's Muse press, a small, indy press located in Northern California. My book, "What you need to know to be a pro: the start-up business guide for publishers" shows authors how to start their own presses and become indy gurus.

Three years ago I was working on a book project with a friend and it got me thinking about self-publishing. What would it take to start my own press? My friend had to drop out of the project, but the idea stayed with me. I bought books about self-publishing, but realized I didn't want to just publish my own work; I wanted to work with authors. Then, my daughter's teacher of the visually impaired, Laura Fogg, handed me a chapter from the memoir she was writing, which happened to be about my daughter. Of course I loved it, but I also saw that Laura could write. I asked if I could publish her book and she just as impulsively said yes. Thus, Medusa's Muse was born with the launch of Traveling Blind: Life Lessons from Unlikely Teachers. Next from my press is an anthology of punk rock true stories called Punk Rock Saved My A** (Amazon won't let me write the title in this bio), which launches Winter, 2010.

I love working with authors and publishing books, so I decided to write a handbook for other people interested in publishing. There were lots of how-to guides out there, but no books that explained what you needed to do to start a BUSINESS. A book publishing company is a business, something authors tend to forget. I saw many people running into trouble with their local government and the IRS because they neglected to learn the requirements of starting a small business. I hope my handbook will help others avoid some of those pitfalls.

Currently, I am writing plays and finishing a memoir while still managing my press, being a mom, and going to graduate school (yeah, I'm a little busy). You can read more about me and my struggles with my sadistic muse while managing a small press at the Medusa's Muse blog www.medusasmuse.blogspot.com

 

Customer Reviews

5 Reviews
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Average Customer Review
4.8 out of 5 stars (5 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Not just for aspiring publishers, May 16, 2009
This review is from: What You Need to Know to Be a Pro; The Business Start-Up Guide for Publishers (Paperback)
I heard about this book on Inked-In, a social networking site for writers, artists, and musicians. My novel, The Benefactor (release date November 13, 2009), had just been picked up by a small press and I was intrigued by how the traditional model of publishing was evolving. Terena Scott's book is a guide on starting and running a publishing business for both traditional and self-publishers. However, it is also a wonderful guide for authors like me who need to market their books. In truth, I am amazed by the amount of great information in this concise, easy-to-read book. And for those with a dream and not much business experience, it's priceless.

As a small business owner since 1994, I know the work involved in starting a business, and Terena has succeeded in presenting this information in manageable chunks. She covers everything from naming your business and deciding on the structure of your company to writing a business plan and managing your office space.

With that in place, she moves on to the specifics of the publishing business: evaluating a project; working with authors; creating a book; launching a book; and keeping track of inventory, royalties, and taxes. There's even a chapter on planning the future of your business and figuring out how many projects you can realistically take on at one time.

As a soon-to-be-published author, I was especially interested in how to promote a book. It's no secret that publishers' budgets have shrunk, and authors must do their part to market books. Terena's book has tips on how to do this sprinkled throughout, and the Resources section offers recommendations on books and links to websites of the various experts quoted.

If you think you want to start a publishing company or self-publish your own book, the amount you spend on Terena's book may be the best money you ever spend. It'll get you up and running in no time. (It'll also be the best money you ever spend if you ultimately decide not to pursue publishing after reading the book, since it will have saved you wasted time and money, not to mention tons of mistakes made on the way to your decision.)

If you are an author who wants to understand the workings of a small press better, this is also the book for you.

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5.0 out of 5 stars Will prove to be as practical and invaluable as it is insightful and instructional, June 13, 2009
This review is from: What You Need to Know to Be a Pro; The Business Start-Up Guide for Publishers (Paperback)
When it comes to establishing a publishing enterprise, whether for single title self-published authors, or publishers aspiring to create a stable of authors under one imprint, there is no need to re-invent the wheel. Not when Terena Scott has written "What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers", a comprehensive but thoroughly accessible instruction manual covering all the elements of launching a publishing enterprise from choosing a name, to structuring the fledgling business enterprise, to creating a business plan, to such issues as licenses, financing, office space, and publishing project evaluation on a case by case basis. "What You Need To Know To Be A Pro" addresses working with authors from contracts to editing; the actual publishing of a book from editing to ISBN, to pricing. "What You Need To Know To Be A Pro" also has invaluable, 'real world' advice on launching a book; keeping track of inventory, royalties and taxes; and establishing how many book titles can be managed by the resources available to the publisher. Of special note are the insertions of practical advice from professional in the publishing industry -- including commentary by James A. Cox, the editor-in-chief of the Midwest Book Review and the author of this review. Enhanced with the inclusion of lists of 'Helpful Resources' including a list of 'how to' books, recommended publisher organizations, publisher oriented websites, "What You Need To Know To Be A Pro: The Business Start-Up Guide For Publishers" is particularly recommended to those new to the publishing field and will prove to be as practical and invaluable as it is insightful and instructional.
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5.0 out of 5 stars Very Helpful Book, May 8, 2009
By 
Rose M. Kahn (Santa Cruz, CA USA) - See all my reviews
(REAL NAME)   
This review is from: What You Need to Know to Be a Pro; The Business Start-Up Guide for Publishers (Paperback)
Although I am not in the publishing business, I am in the business of writing and getting published and it behooves me to know every aspect of publishing. Ms. Scott does a terrific job of providing the details big and small for anyone getting into the publishing business. A must read!
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