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Ram Charan learned about business from his family's shoe shop in India before attending Harvard Business School and going on to advise senior executives in companies large and small. His experiences taught him that universal laws apply "whether you sell fruit from a stand or are running a Fortune 500 company," and that the business acumen that comes from understanding these basics can be applied throughout any operation. What the CEO Wants You to Know is Charan's primer on this point, which he illustrates with explanations filtered through the eyes of street venders and other small shopkeepers. One, for example, involves a woman in Managua, Nicaragua, who sells clothing from a small cart and beats the oppressive interest rates on her loans and the puny profit margins on her goods with a skillfully selected inventory that is quickly and repeatedly turned over. Whether it's a corner merchant or a giant manufacturing concern, Charan notes, "the faster the velocity, the higher the return." Relating such thinking to cash generation, customer satisfaction, and other essentials, he describes the universal principles that help all companies make money. "What your CEO wants you to know is how these fundamentals of business work in your company," he writes before embarking on a very lucid explanation that can be quickly absorbed and put into practice. --Howard Rothman
Charan (Boards at Work), a consultant, draws an analogy between the decision-making processes of the CEO and the street vendor in his native India. The vendor must focus on profit margin, returns and customer demands. CEOs must "Think like the street vendor. Cut through to the nucleus of the business." Successful leaders, says Charan, aren't afraid to seek help---from coaches, colleagues or employees. With its friendly, conversational tone, this book will be useful to some readers on the lower and middle rungs, but may prove too simplistic for aspiring CEOs.
Copyright 2001 Cahners Business Information, Inc.See all Editorial Reviews
The simplicity of how to develop business acumen for anyone.
Well written book, I recommend it to anyone who is interested in management!
Ram presents the very basics of thinking about your business. Possibly a good book for you if you've never thought about the key drivers of business success. Read morePublished 1 month ago by Tucker
Very straightforward and well-written. Ram Charan has simple and insightful advice around some of the basics of business, how to succeed, and how to think strategically with... Read morePublished 2 months ago by Rachel Usher
Excellent book! Gives you a perfect high level overview of the processes and levers, which every CEO, manager or key employee should know. Read morePublished 2 months ago by Rustem Bedretdinov
Good simple intro to business! The anecdotes and real examples greatly communicate the business decisions and obstacles that you encounter.Published 2 months ago by nickk
Really gives you a basic view of the business behind businessPublished 3 months ago by Robin A. Hemmer
Clearly written reminder to stick to the fundamentals. Charan identifies the keys to every successful business, large or small.Published 4 months ago by PAUL A LA BREC
Good fit. Didn't take long to break them in. Nice all round for support and saving those hands.Published 5 months ago by Mike L.