What to Charge and over one million other books are available for Amazon Kindle. Learn more
Trade in your item
Get a $0.66
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

What to Charge: Pricing Strategies for Freelancers and Consultants Paperback – February 9, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback, February 9, 2011
$16.53 $15.07

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 186 pages
  • Publisher: Outskirts Press (February 9, 2011)
  • Language: English
  • ISBN-10: 143276764X
  • ISBN-13: 978-1432767648
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,226,306 in Books (See Top 100 in Books)

Editorial Reviews

Review

Answers to the questions most asked...not a simple listing of fees, but strategies for arriving at your own pricing -- Freelance Writer's Report, October 2000

At last! A book on pricing strategies for people like us!...a no-nonsense, very practical approach -- Janet Perlman, Key Words, March-April 2001 --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

"What to Charge is the consummate guide to all your pricing questions. Laurie Lewis provides an in-depth discussion of pricing strategies, tracking methods, establishing fees, analyzing projects, and developing contracts and agreements for professional freelancers and consultants. Her practical approach to the subject means you'll find yourself in many of the scenarios and examples presented throughout the book. Read this book with a pencil in one hand, because you will want to immediately use the formulas, suggestions, and pricing rules it contains. I'm certain you'll agree this will be one of the most practical books you'll ever purchase."--Elaine Biech, president and CEO, ebb associates inc and author of The Business of Consulting

"No freelancer should be without the sound advice on pricing strategies found in this invaluable book. Clearly written and based on real-life examples, What to Charge gives you the practical business advice you need for freelance success."--Sheila Buff, freelance medical writer and co-executive director, Editorial Freelancers Association

"I wish Laurie Lewis had written What to Charge twenty years ago! If I had known the principles she teaches when I started my freelance writing and photography career way back then, I'd have achieved my present success much more quickly."--Glenn Randall, freelance writer and photographer.

"Laurie Lewis has done a great job in presenting her ideas and strategies in a sensible, comprehensive, and easy-to-follow manner. As an experienced consultant, I thought I finally had my pricing methods honed to perfection, but her book gave me many new insights."--Larry Schloff, computer consultant --This text refers to an out of print or unavailable edition of this title.


More About the Author

Laurie Lewis (not the singer) is proud to have celebrated her silver anniversary as a freelance medical writer and editor. Through all those years, she has learned a thing or two about the business of freelancing, and she shares those insights in her book WHAT TO CHARGE: PRICING STRATEGIES FOR FREELANCERS AND CONSULTANTS.

WHAT TO CHARGE was selected as a Finalist in the Business: Writing & Publishing category of The USA Best Books 2011 Awards, sponsored by USA Book News. In the 2012 Reader Views competition, it tied for first place in the Business/Sales/Economics category and came in second place in the Writing/Publications category.

As author of this award-winning book, Lewis often has been approached by freelancers who need immediate help in pricing a project. To meet their needs, she wrote the e-book FREELANCE FEE SETTING: QUICK GUIDE FOR WHEN A CLIENT DEMANDS A PRICE NOW.

With so many years of freelancing under her belt, Laurie Lewis decided to offer pointers for new and struggling freelancers so that they too can experience the success she has enjoyed. She shares these insights in FREELANCE WITH CONFIDENCE: 50 PROVEN TIPS FOR A SUCCESSFUL FREELANCE CAREER.

For more information about Laurie Lewis, including her freelance services and other ventures, see www.lewislaurienyc.com.

Customer Reviews

4.9 out of 5 stars
5 star
11
4 star
1
3 star
0
2 star
0
1 star
0
See all 12 customer reviews
Guidance in pricing strategy as well as commensurate reward.
J. L. Fromme
As a small businessperson within the areas of Office, Business, Consulting, & Editorial Services, I found this book to be extremely helpful.
informed reader
The advice in this book is extremely practical and is backed up with plenty of examples.
cmwriter

Most Helpful Customer Reviews

14 of 14 people found the following review helpful By meher dustoor on February 29, 2000
Format: Paperback
"Am I asking enough for this job?" "Will I lose the job if I ask for more?" "How often can I raise my rates?" If these and other pricing questions have ever bedeviled you, What to Charge will remove some of the guess work for you. Clearly, concisely, and with many examples, Laurie Lewis discusses how to develop a successful pricing strategy, analyze pricing decisions, negotiate rates with clients, and avoid pricing pitfalls. With suggestions that are simple, practical, and easy to follow, this book gives sound advice for overcoming the "How much should I charge?" dilemma and is a "must" for would-be consultants and experienced freelancers alike.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
14 of 14 people found the following review helpful By Karen Wiskoff on January 17, 2000
Format: Paperback
Deciding what to charge is a basic issue freelancers struggle with constantly. As a soon-to-be freelance editor and proofreader, I found this book immensely useful AND inspiring. On a practical level, it offers a truly rational approach to setting consulting fees--no matter what field you're in. Second, and most importantly, it teaches you not to undervalue yourself and, consequently, your services.Any freelance consultant, even the most experienced, will find much of value in this book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 9 people found the following review helpful By A Customer on April 5, 2002
Format: Paperback
The blurb on the back of the book is right! What to Charge is one of the most practical books you'll ever read. It provides a wealth of concrete information for freelancers and consultants on how to negotiate a fair price for themselves -- and for their clients. Based on the information in the book, I accepted my first freelance writing job on a per word instead of per hour payment basis -- and ended up making three times an hour what I would have! I did not have to negotiate these rates, I simply chose the more profitable of two options offered me by the company based on information from the book about how to estimate the price of a job. It's essential reading for new and experienced freelancers.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 7 people found the following review helpful By Diana Schneidman on March 14, 2011
Format: Paperback
Author Laurie Lewis has been a freelance writer and editor since 1985. Over the years she has maintained careful records of how she quotes projects and the resulting, actual fees per hour.

Based on her experience, she offers two fundamental rules for pricing:

1. Never quote a price on the spot.
2. Before quoting a fee, determine the lowest acceptable rate--and the concessions to stipulate if you have to go that low.

Lewis explains exactly how to collect data, how to analyze it and how to communicate with customers.

The book is tremendously down to earth. She takes much of the emotion out of pricing. It's as if a CPA was looking over your shoulder as you worked out the numbers.

Here are six ways this book is unique:

1. Lewis allows you to lower your prices in the course of negotiations without insisting that this is a loss of face. But she also suggests procedural brakes so you don't give up too much.
2. She has a tremendous chapter on contracts and letters of agreement. I love the sample letter of agreement and it alone is worth the book's modest price.
3. The advice applies to all types of freelancing and consulting, not just writing.
4. The second edition acknowledges two financial upheavals since the first edition was published a decade ago, as well as reflecting email and other electronic developments.
5. She recognizes the role of self-esteem in pricing decisions, but she doesn't go all hype-y and law of attraction about it.
6. She recommends consistent pricing procedures that increase your income over time without setting sky-high pricing goals that make an annual income under "six figures" seem shameful.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Moira Allen on November 5, 2011
Format: Paperback
Since I'm not a copywriter, I don't tend to read many books on the topic of "business writing." However, I made an exception for this one, and was glad that I did.

Figuring out how to set prices for our services is probably one of the greatest difficulties freelance writers face. This issue is a problem whether you write for businesses, provide editorial services, or freelance for magazines. While it can be argued that if you are a magazine freelancer, you don't have the luxury of setting your rates, the fact is that it's still important to have an understanding of how much you will actually gain from a publication's standard fees -- and whether a project is gaining you money or costing you money, based on how long it takes to complete.

The key words in the title of this particular book are "pricing strategies." This book doesn't tell you "how much to charge." It guides you through a series of strategies that enable you to determine how much you need to charge for different types of projects, based on the type of work involved, your skills, the client's expectations, the time-frame of the project, and more.

This book will also guide you in negotiating contracts and prices, dealing with difficult clients or clients who are reluctant to pay your fee, handling invoicing strategies, dealing with changes in project requirements or time-lines once the fee has been negotiated, and more. It also explains why setting your prices too low is never a good idea -- and why price is often one of the least important criteria involved in convincing a client to use your services.

What really got my attention in this book was the chapter on tracking your time and determining how much time is involved in each activity in a particular project.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?