What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage [Hardcover]

David Freemantle (Author)

Book Description

ISBN-10: 1857882016 | ISBN-13: 978-1857882018 | Publication Date: February 23, 1999

Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).

Editorial Reviews

About the Author

Dr. David Freemantle wrote his first book, the bestselling Superboss, in 1984 following a successful career on the board of a major airline. He founded his own consulting business, Superboss Ltd, based in the UK, which specializes in people management, motivation, customer service, and business planning. He spends much of his time running seminars around the world, has gained a reputation as a thought-provoking and stimulating speaker on the international lecture circuit, and is also the author of The Buzz and The Biz. Learn more at www.superboss.co.uk. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 312 pages
• Publisher: Nicholas Brealey Publishing (February 23, 1999)
• Language: English
• ISBN-10: 1857882016
• ISBN-13: 978-1857882018
• Product Dimensions: 9.4 x 6.3 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #959,967 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Making the most of potential through emotional attachment, September 12, 1998

By 

[e-mail] (Halifax, West Yorkshire, UK) - See all my reviews

This review is from: What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage (Hardcover)

Having just been sent a copy of David Freemantle's latest book I can totally recommend it. David uses live examples from many different companies across the world and it is one of those management books that you don't put down. Page after page of common sense combined with a real understanding of the problems that organisations are having as we approach this new age of opportunity. David explains has given many examples of organisations that can prove that by caring about people you can be incredibly successful. A great read for any leader that wants to unleash the potential of people across the business. We are all still learning and David's book leaves you with the feeling that with belief anything is possible.

4.0 out of 5 stars One of the better books of this type, May 27, 2009

By 

D. Barker (Dublin) - See all my reviews
(REAL NAME)   

This review is from: What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage (Paperback)

Interesting book for those wishing to improve their sales/marketing skills. Mostly common sense but presented in a postive and sensible way. I reckon that even the most confident/accomplished sales person would gain from reading this.