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What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees [Paperback]

Jan Norman (Author)
3.0 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

March 1, 2006 What No One Ever Tells You About...
This is a must have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise. Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees and experts a wealth of recommendations for making their dreams of franchising a reality. Unlike academic texts or strictly how-to manuals on the subject, Normans book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.


Product Details

  • Paperback: 208 pages
  • Publisher: Kaplan Publishing (March 1, 2006)
  • Language: English
  • ISBN-10: 1419506137
  • ISBN-13: 978-1419506130
  • Product Dimensions: 8.8 x 6 x 0.6 inches
  • Shipping Weight: 10.6 ounces
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,207,413 in Books (See Top 100 in Books)

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Average Customer Review
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6 of 6 people found the following review helpful:
1.0 out of 5 stars Huge Disappointment, February 10, 2007
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This review is from: What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees (Paperback)
If you want an easy read about franchising, this book may work for you, but if you're seeking insight into the subject, then avoid it! It's simply a collection of short anecdotes from people who have had franchises or run franchise companies, mostly some time ago. While that's true to the title, the stories either cover the blindingly obvious or else were so generic as to be useless. As someone who is seeking real advice and tips about starting a franchise business, I found this book a huge disappointment.
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2 of 3 people found the following review helpful:
3.0 out of 5 stars Average at best, July 31, 2008
This review is from: What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees (Paperback)
If you really want to learn about franchising, contact the International Franchising Association and ask for resources and help. Also if you are interested in a particular type of franchising, simply go on line and contact them directly. You can always stop by your local franchisee locations and talk to the owners directly and ask them about their experiences. I would start here and then start buying books to augment your knowledge.
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11 of 21 people found the following review helpful:
5.0 out of 5 stars Good, practical advice, June 10, 2006
By 
Stephen C. Long (Albuquerque, NM United States) - See all my reviews
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This review is from: What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees (Paperback)
Jan Norman interviews numerous franchisors and franchisees who provide very practical advice about franchising. The book is well organized and extremely helpful.

What I liked about this book is that it gave you practical advice from a number of different sources. We would never, on our own, be able to talk to so many people with so many different experiences.

Jan Norman asks good questions and gives us a broad and fair representation of the view from both the franchisor's position and the fanchisee's position.
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Inside This Book (learn more)
First Sentence:
Owners who want to expand their businesses often consider whether selling franchises will achieve their desired goals. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
franchise buyers, other franchisors, most franchisees, many franchisors, selling franchises, current franchisees, many franchisees, uniform franchise offering circular, franchising company, other franchisees, new franchisees, existing franchisees, individual franchisee, franchise sales, franchise relationship, franchise system, first franchise, franchise agreement
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Wireless Toyz, New York, Golden Corral, Snappy Auctions, Maui Wowi, The Entrepreneur's Source, Aire Serv, Ann Marie, Bark Busters, Farmer Boys, North Carolina, Royal Family, Southern California, Systems Paving, The Maids, Tutor Time, Vintage Stock, American Leak Detection, Cash Plus, Discovery Map, International Franchise Association, Kansas City, Learning Express, Maggie Moo
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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