Customer Reviews

What No One Ever Tells You About Franchising: Real-Life Franchising Advice from 101 Successful Franchisors and Franchisees

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If you want an easy read about franchising, this book may work for you, but if you're seeking insight into the subject, then avoid it! It's simply a collection of short anecdotes from people who have had franchises or run franchise companies, mostly some time ago. While that's true to the title, the stories either cover the blindingly obvious or else were so generic as to be useless. As someone who is seeking real advice and tips about starting a franchise business, I found this book a huge disappointment.

If you really want to learn about franchising, contact the International Franchising Association and ask for resources and help. Also if you are interested in a particular type of franchising, simply go on line and contact them directly. You can always stop by your local franchisee locations and talk to the owners directly and ask them about their experiences. I would start here and then start buying books to augment your knowledge.

Jan Norman interviews numerous franchisors and franchisees who provide very practical advice about franchising. The book is well organized and extremely helpful.

What I liked about this book is that it gave you practical advice from a number of different sources. We would never, on our own, be able to talk to so many people with so many different experiences.

Jan Norman asks good questions and gives us a broad and fair representation of the view from both the franchisor's position and the fanchisee's position.