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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea Hardcover – April 16, 2013

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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea + Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (April 16, 2013)
  • Language: English
  • ISBN-10: 0071800719
  • ISBN-13: 978-0071800716
  • Product Dimensions: 6.3 x 0.9 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #217,067 in Books (See Top 100 in Books)

Editorial Reviews


"Chock full of real world advice, honest self appraisals, and good chewy information that I wish I had when I went out to raise money." (Fast Company)

About the Author

BRIAN S. COHEN is chairman of the New York Angels, an independent consortium of individual accredited angel investors, providing seed and early-stage capital. He is also the cofounder of Launch.it, a free newsroom for the world.

JOHN KADOR is the author of more than 20 books, including The Manager's Book of Questions, 301 Best Questions to Ask on Your Interview, and 50 High-Impact Speeches & Remarks.

More About the Author

As an angel investor and entrepreneur mentor he now serves as the Chairman of the New York Angels who has invested over $53 million into more than 70 early stage technology companies. Brian was the first investor in Pinterest and numerous other industry leading startups.
As a new author, Brian's new book (McGraw Hill) entitled "What Every Angel Investor Wants You To Know To Raise Smart Money For Billion Dollar Idea" will be published in April.
As a disruptive media entrepreneur, Brian believes that all new products, services and ideas should be easy to discover, find, share and buy. As a result, Brian co-launched with his son Trace the first direct to customer - self-publishing PR news platform called Launch.it in May 2012.
As a social entrepreneur, Brian is a founding Board member of Center4, NYC's first technology accelerator devoted to serving the non-profit community. Center4 is scheduled to open this Spring in Hudson Square, New York.
As a technology media strategist, Brian is considered one of the fathers of science & technology strategic communications, having co-founded Technology Solutions, Inc. with his wife Carol in 1983.  TSI's client list read like an entrepreneurial Who's Who of startup technology companies in computing, communication, software, education, and entertainment. For more than a decade, Brian maintained a broad strategic communications partnership with Sony & IBM Corporation providing counsel to dozens of their intrapreneurial new technology divisions. Notably, TSI received the Gold CIPRA award in 1998 for the IBM Deep Blue/Gary Kasparov Chess Match concept and communications program. In 1996, TSI was recognized as the #1 fastest growing agency in the United States.  He later sold the company to The McCann Erickson World Group in 1997 and became the Vice Chairman of their technology group.
As a researcher, Brian created Focus Technology, an organization that provided qualitative research and instituted the RPM model of integrated strategic communications providing ultra-competitive technology clients the ability to quickly discover and leverage their key strengths, as well as mitigate their destructive weaknesses.
As a publisher, Brian was a pioneer in helping start of a number of the first computing publications, to include Computer Systems News and InformationWeek Magazine.
As an educator, Brian created the AIMS (Advanced Internet Media Studies) Program, a college semester program where students will be trained to use the internet professionally. He also advises entrepreneur students at NYU and Columbia University.
As a recipient of the Distinguished Alumnus Award, Brian holds a Masters Degree in Science Communications from Boston University's Sch

Customer Reviews

4.7 out of 5 stars
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See all 33 customer reviews
This book is the blueprint for start-up entrepreneurs who are seeking funding from Angel Investors.
Mike Brown author
The book is loaded with personality -- humor, warmth, candor, upbeat -- and reads like it's written from the heart.
Rebecca Fannin
A must read for current entrepreneurs and future entrepreneurs looking to start their own business.
Clifford B. Anglade

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Mike Hale on April 30, 2013
Format: Hardcover
If your startup is looking for an angel investor, you need to know what the angels are looking for. Understanding what motivates and excites an angel investor is crucial to getting funded. This book gives you insights from the angel's point of view.

Brian Cohen's biggest claim to fame is being the first investor in Pinterest. He's also the chairman of New York Angels, a consortium of 75 accredited investors that have collectively invested over $45 million and the co-founder, along with his son Trace, of Launch.it, a platform for startups to manage and distribute news.

The title may say "every investor", but these are definitely Cohen's opinions. Still, the principles and advice he shares in the book are common to most angel investors. Cohen's take on angel investing is that it's a "contact sport". Founders and angels need to stay engaged. Even the significance of a meal shared by angels and founders is discussed.

Instead of general ideas, this book is filled with clear-cut advice on how to make the best impression with potential investors. Examples included in the book are:

Types of Angels to Avoid
5 Tips For a Perfect Elevator Pitch
8 Questions For founders
Sequence of a Pitch Deck
6 Models of Crowdfunding

A lighter moment is the What Company Said ("We have an incredible game-changing transformational vision for the future") and What Angel Heard ("We have our heads in the cloud with little idea how to execute") section.

Bottom line, What Every Angel Investor Wants You to Know is a rare look into the minds of angel investors, and perfect for any entrepreneur seeking funding or in the process of getting funded.
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Format: Hardcover Verified Purchase
This book is the blueprint for start-up entrepreneurs who are seeking funding from Angel Investors. The author (Brian Cohen) is an actual investor from the New York Angeles and he has invested millions of dollars in new start ups. Cohen let's you inside of his mind and tells you how he and other investors "think" about the investing process. He will tell you exactly what you need to do to get an angel investor to pull out his checkbook and write a check for your start up. Don't assume you already know what it is. There is a process and an art to getting your start up funded and Cohen gives you the keys to the kingdom.

Cohen holds your hand and takes you step by step through the process of getting your start up funded. He gives you "key phrases" of what to actually say to investors in critical situations. He tells you the best way to approach an angel investor and how he likes to be approached. He lists the key things that angel investors look for in their decision process. He tells you the mistakes that most start-up entrepreneurs makes, so you can avoid making the same mistakes. And if that is not enough, he gives you resources and tells you exactly where to find angel investors and how to contact them.

"There are 250,000 Angel Investors in the U.S. funding 50,000 start-ups in a year. Angel investors commit about $20 billion to start-ups." I was stunned when I read this statistic in Cohen's book. It's data from the U.S. Small Business Administration. Bottom line... there are plenty of angel investors out there and they are looking for businesses to invest in. Mine as well be yours right?

If you are an entrepreneur and starting a business or thinking about starting a business my recommendation is that you stop everything you are doing right now! Buy this book, read it, study it, take notes and apply everything you see. If you do that, then I believe your $16 investment will pay for itself a thousand times over.
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19 of 26 people found the following review helpful By Arthurone on December 9, 2013
Format: Hardcover Verified Purchase
Before writing this review I bough this book twice. I first purchased the hard cover version and after reading it and finding it filled with contradictions I purchased the Kindle version so I could better examine it sentence by sentence and make notes before writing a stinging review.

Let me begin with an overview. Brian Cohen's view suffers from the same problem as all these books about venture investing ... professional investors whether they are angels or not investing in new companies are in fact GAMBLING. But they do not want to admit it. It is quite similar to going to Las Vegas. A casual inexperience bettor will never do as well as someone who does it for a living and who has experience and knowledge and access to specialized information.

Let me provide you the most revealing passage in Mr. Cohen's book. His own words on pg. 17 ...

"DO ANGEL INVESTORS MAKE MONEY ? The short answer, for the great majority of angels, is no. Even the smartest angels I know feel lucky if they are net-zero after a few years. I personally don’t know more than a handful of angels who had decent exits. The reality is that most startups fail, and despite what angels may believe about their ability to distinguish the winners from the losers, most angels, including me, aren’t that smart."

So WHY did he write this book if he can't distinguish winners from losers and worse sell it for a list price of $30 !!

The facts are as they are readily admitted by some in the venture industry. They expect one of 10 investments maybe 2 if they are very lucky to become wildly successful. A few others will be sold to other companies and make the investors a modest profit, and about half of every 10 investments will turn out to be a tot a loss.
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