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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea Hardcover – April 16, 2013


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Editorial Reviews

Review

"Chock full of real world advice, honest self appraisals, and good chewy information that I wish I had when I went out to raise money." (Fast Company)

About the Author

BRIAN S. COHEN is chairman of the New York Angels, an independent consortium of individual accredited angel investors, providing seed and early-stage capital. He is also the cofounder of Launch.it, a free newsroom for the world.

JOHN KADOR is the author of more than 20 books, including The Manager's Book of Questions, 301 Best Questions to Ask on Your Interview, and 50 High-Impact Speeches & Remarks.

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Product Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 16, 2013)
  • Language: English
  • ISBN-10: 0071800719
  • ISBN-13: 978-0071800716
  • Product Dimensions: 6.3 x 0.9 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #74,429 in Books (See Top 100 in Books)

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4.8 out of 5 stars
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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Mike Hale on April 30, 2013
Format: Hardcover
If your startup is looking for an angel investor, you need to know what the angels are looking for. Understanding what motivates and excites an angel investor is crucial to getting funded. This book gives you insights from the angel's point of view.

Brian Cohen's biggest claim to fame is being the first investor in Pinterest. He's also the chairman of New York Angels, a consortium of 75 accredited investors that have collectively invested over $45 million and the co-founder, along with his son Trace, of Launch.it, a platform for startups to manage and distribute news.

The title may say "every investor", but these are definitely Cohen's opinions. Still, the principles and advice he shares in the book are common to most angel investors. Cohen's take on angel investing is that it's a "contact sport". Founders and angels need to stay engaged. Even the significance of a meal shared by angels and founders is discussed.

Instead of general ideas, this book is filled with clear-cut advice on how to make the best impression with potential investors. Examples included in the book are:

Types of Angels to Avoid
5 Tips For a Perfect Elevator Pitch
8 Questions For founders
Sequence of a Pitch Deck
6 Models of Crowdfunding

A lighter moment is the What Company Said ("We have an incredible game-changing transformational vision for the future") and What Angel Heard ("We have our heads in the cloud with little idea how to execute") section.

Bottom line, What Every Angel Investor Wants You to Know is a rare look into the minds of angel investors, and perfect for any entrepreneur seeking funding or in the process of getting funded.
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Format: Hardcover Verified Purchase
This book is the blueprint for start-up entrepreneurs who are seeking funding from Angel Investors. The author (Brian Cohen) is an actual investor from the New York Angeles and he has invested millions of dollars in new start ups. Cohen let's you inside of his mind and tells you how he and other investors "think" about the investing process. He will tell you exactly what you need to do to get an angel investor to pull out his checkbook and write a check for your start up. Don't assume you already know what it is. There is a process and an art to getting your start up funded and Cohen gives you the keys to the kingdom.

Cohen holds your hand and takes you step by step through the process of getting your start up funded. He gives you "key phrases" of what to actually say to investors in critical situations. He tells you the best way to approach an angel investor and how he likes to be approached. He lists the key things that angel investors look for in their decision process. He tells you the mistakes that most start-up entrepreneurs makes, so you can avoid making the same mistakes. And if that is not enough, he gives you resources and tells you exactly where to find angel investors and how to contact them.

"There are 250,000 Angel Investors in the U.S. funding 50,000 start-ups in a year. Angel investors commit about $20 billion to start-ups." I was stunned when I read this statistic in Cohen's book. It's data from the U.S. Small Business Administration. Bottom line... there are plenty of angel investors out there and they are looking for businesses to invest in. Mine as well be yours right?

If you are an entrepreneur and starting a business or thinking about starting a business my recommendation is that you stop everything you are doing right now! Buy this book, read it, study it, take notes and apply everything you see. If you do that, then I believe your $16 investment will pay for itself a thousand times over.
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3 of 3 people found the following review helpful By Rebecca Fannin on May 21, 2013
Format: Hardcover
Lots of books have been published about venture capital, but not too many about angel investing. Now along comes "What Every Angel Investor Wants You To Know."
The book is full of practical advice for entrepreneurs raising finance for their startup. And it has plenty of case studies to make sure the lessons sink in.
Best in my opinion is that the book is written not by an academic but a person who lives and breathes this stuff every day. Brian S. Cohen is an active angel investor in the New York City startup community, and the chairman of New York Angels.
In his book, Cohen relates tons of examples from his investing experience on the startup trail, including a men's briefs designer he's backed (and endorsed). But more common are the stories of tech entrepreneurs he's backed and the reasons why. One key factor behind all his investments, including Pinterest, is the entrepreneur's deep knowledge of the market.
The book is loaded with personality -- humor, warmth, candor, upbeat -- and reads like it's written from the heart.
I highly recommend this book for any entrepreneur serious about getting ahead in the startup world.
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2 of 2 people found the following review helpful By Michael Palmer on October 14, 2013
Format: Hardcover Verified Purchase
To make a successful pitch to investors, you need to do your homework. And part of that homework includes carefully thinking about the interests of the person whose money you want.
Why would they want to invest in our business? What are they looking to accomplish? What traits and characteristics are they looking for in us? What is all of that important to them?
In What Every Angel Investor Wants You to Know, Brian Cohen answers these and many more questions.
Many might think it's all about the money.
Wrong. Angel investors already have a pile of money.
They don't want to lose money, to be sure. But angels are looking to accomplish something, to be part of something meaningful.
And if you are the right person and have the right business, you can help them succeed. You can help them help you get what you want.
The appendixes alone are worth the price of the book.
For a more extensive review, check out startupnegotiator.com/blog.
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